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Axe: Now Available in Leather Is it an ad for chocolate? A modern ad for Chrysler's new "rich, Corinthian leather?" A preview for a yet another scifi/horror movie in which creepy things crawl underneath your skin? Or is it an ad for Axe deodorant? If it wasn't labeled and logo'd as an Axe ad, we're not sure we'd know How to Get People to Stop Calling You Sick of getting too many phone calls and texts? Yea, we aren't either but Samsung thinks it's a big enough problem to launch a "24-hour silent disco" dance competition during which people listen to their Beat DJ phones and hope no one calls them. If they do receive a call or text they are eliminated from the competition. North Korea On Its Way Towards Mud Wrestling Beer Babes As quirky (by our standards) as a Japanese commercial, brewer Taedonggang has launched North Korea's first beer commercial. The two-and-a-half minute commercial touts the beer as the new look of Pyongyang and that it will ease stress - not a bad selling point for a country which appears to have a lot of stress going on inside it. A Unique 'Stream' Will Get You Noticed Italian retailer Police has cast aside boredom and done something unique to find its next spokesmodel. With a very strange video in which a dude power-urinates all over the place, people are encouraged to submit their photo along with reasons why they are "younique." Others can vote for their favorites every two weeks until sixty finalists have been selected. Final selection by the retailer and its creative agency will occur in September. The winner will appear in the Be Younique 2010 ad campaign. How Younique are you? Seriously. Flying Really Is This Metaphysical If flying was actually this metaphysical, mundane details such as legroom and baggage check fees would be irrelevant. But, it's not and that's why this new work for Swiss Air leaves us with a big, "Huh?" Created by Publicis Zurich, written and directed (and voiced) by Marc Forster ("Quantum of Solace," "Finding Neverland," "Monster's Ball") and edited by Cut + Run, the spot aims to describe "modern day travel via air. Seed Bombs, Tweetolution, Spike Lee Spake - Houses come a-hunting on Twitter. (More proof that in this market, it's do-or-die time.) - Love can be complicated. (But once you pop...!) - The revolution will be Tweeted. In Iran, anyway. - 140-character twibutes to Michael Jackson. Srsly. - Spike Lee, out loud and in Cannes. - Seed bombs. That plant seeds! - When writers go apeshit.
by Angela Natividad
Jun-29-09
Topic: Brands, Campaigns, Cause, Celebrity, Online, Social, Strange, Trends and Culture Pigs, Guns, Champagne, Gargantuan Breasts Promote Book Described as a "brilliant riposte to the current financial climate and the champagne fueled jungle," a debut novel from James Palumbo is getting some promotion with a dark, noire-style video complete with old school gangster-style slayings, gallons of champagne, freaky pig-headed people and breasts so big they need a wheeled cart to support them. The book, available July 1, is about a society gone wrong. A society in which reality channel Shit TV (yes, that's what it's called) has overtaken the small screen and filled it with "homicidal dwarfs on rollerblades and obese mamas in tutus." Title character, Tomas, has had enough and with the help of his tommy gun, he hopes to eradicate the world of this filth. An additional two promotion videos will be added to the site on July 3 and July 10. Even in Death, Michael Jackson Sells Pepsi Wholly unintentional, Pepsi is enjoying a bit of added exposure in Times Square. It's signage is placed all around a digital display which is paying tribute to the King of Pop, Michael Jackson, who died yesterday. Most brands don't willingly take advantage of a celebrity's death but it's a sure bet a few people at Pepsi and the brand's agency aren't complaining about this coincidental confluence of events. Boobs Kushed, Microsoft Scratches, BK Gets BJ - Boobs too big? Trouble sleeping while their spilling all over the place? Kush has the answer to that weighty issue. - Want to watch the world's worst commercial? Here it is. - ScratchIT. Go ahead. Scratch it. Really. Microsoft wants you to scratch it. S go on. Give it a scratch. - Creative production company Stardust Studios is out with a new website. Founder/CD Jake Banks said, "Compared with our previous version, this site focuses more on movement and functionality, and aims to give visitors a unique visual experience that will heighten the creativity in each spot we present." - Black Eyes Peas promote their new album...only at Target. Sell out? Just the way of things? - BK's Super Seven Incher gets a blow job. Warning! If You're at Cannes, Beware of the Red Speedos This is beyond weirdly creepy. Or is it creepily weird? Or is it just bad? Or wrong? Whatever. It's made by an ad agency that's going to Cannes for the first time so, of course, it's full of all sorts of inanity not to mention a tiny red Speedo...a version of which arrived at our doorstep this morning, no less! And no, we are not going to wear it lest we want to be a poster boy for Donny Deutsch. Yes, Red Tettemer is going to Cannes and they've brought their red Speedos along. Not to mention a lot of other weird shit. Have fun, guys. 
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