How Gaming Became a Very Profitable Niche


Gaming has managed to weave its way into just about every area of pop culture. It is profitable as you will find it in TV, music, sports, and more. The gaming industry currently brings in over $200 billion as revenue. There are more than 2.4 billion gamers worldwide.

Unlike in the past when gaming was associated with bored teenage boys and idle adults, it is now for everyone. Women now make up the most significant demographic for playing video games. Even when you don't enjoy a game in real life, you can love it in a video game.

From the perspective of advertisers, the gaming niche is profitable. It is appropriate even for brands that aren't directly connected to the gaming industry. After all, gaming has become one of the glues that hold pop culture together. Here are a few reasons why the gaming niche has become very profitable.

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by Steve Hall    Jul-14-21    
Topic: Games

How the iGaming Industry Became So Popular?


2015 was the year when online casinos started gaining massive recognition and they became popular in every corner of the planet. Millions of people started playing at these sites because they have tons of great features which played as key factors in their rise to power. That is exactly the topic that we wanted to touch on this article, so without any further ado, let's break down the details as to how online casinos became so popular.

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by Steve Hall    Oct-26-20    
Topic: Games

5 Ways to Use Virtual Reality in Your Marketing Strategy


For most people, virtual reality sounds like an imaginary concept from science fiction, but in reality, VR has been present on the market for quite some time.

By definition, virtual reality is "computer-simulated surroundings which have the capacity to simulate physical presence in real or imaginary worlds".

Virtual reality (VR) is predicted to completely disrupt the shopping experience. According to Goldman Sachs, the estimates of VR investments (including augmented reality) will reach 1.6 billion dollars until 2025.

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by Steve Hall    Apr- 7-20    
Topic: Games

A Technical Revolution: How The iGaming Industry Was Born


Meta: The iGaming industry has gone through various milestones to get to where it is today. Here's a detailed guide for beginners or all those who wish to understand the factors and challenges which contributed to the rise of this exciting gaming platform.

What do you understand once you hear the word 'iGaming?' While it may sound like a pretty basic term, it's something which continues to cause a lot of misunderstanding and confusion, especially for newbies. That's why we have taken enough time and resources to come up with this simple iGaming industry beginner's manual. We hope that it will go a long way in settling all your worries. Take a look!

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by Steve Hall    Jul-17-19    
Topic: Games

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Activision's Destiny Delivers Post-Apocalyptic Death and Destruction


72andSunny worked with Activision to create a teaser for the brand's new game, Destiny. The live-action and CG trailer was directed by Jon Favreau and stars actor Giancarlo Esposito (of Breaking Bad and Revolution fame). The story follows a Guardian of the City as he sets out on a journey to reclaim the solar system. And on this journey, he recalls the moment he was taught the most important lesson of all - The Law of the Jungle.

Hmm. Yet another video game that's all about murder and mayhem. Is it any wonder humans are so quick to pick up the gun when they have a dispute to settle?

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by Steve Hall    May-29-13    
Topic: Games

Durex Slide-A-Hottie Game Pimps Lubricant


Touting the ever so important slide-ability features of a good quality sexual lubricant, Durex Arabia is out with a Buzzman-created game to tout three new products, Tingle, Heat and Pina Colada. The game consists of sliding video panels around on a Dailymotion site until the puzzle is solve. Once solved, treats in the form of hot women are served.

by Steve Hall    Sep-10-12    
Topic: Games, Racy

Saatchi & Saatchi Israel Recruits Programmers Within Diablo 3


How does an agency find great coders and programmers? Inside Diablo 3, of course. Saatchi & Saatchi Israel will be doing just that during July when it takes its recruitment efforts inside the popular game.

Saatchi & Saatchi IL CEO Yossi Lubaton, who is a level 60 Barbarian, will await worthy candidates inside the game, He will then interview them as they play alongside him in a missions.

Those who impress Lubaton will score the Warmonger sword, "tons of gold" and be "summoned to an interview" with Lubaton at the agency's offices.

by Steve Hall    Jul- 3-12    
Topic: Agencies, Games

JetBlue Game Helps You Get Away With It


Mullen is out with a new campaign for JetBlue. It's a game-show called Get Away With It, a live, online game show in a Manhattan-based studio with host "Mark Hammerberg" and assistant "Hailey Sweet." Contestants who will be streamed into the studio via Skype.

The event is being promoted on Twitter, Facebook, YouTube, E-online,,,, Buzzfeed, Comcast, Adotube, Viggle, AppSavvy and SocialVibe along with local TV in NY and Boston, talking digital billboards, daily newspapers and in-flight video on JetBlue and at airport terminals.

Five shows will run per day from June 18 - 22. Winners and players get JetBlue Getaways vacation packages to the Caribbean and other tropical locales.

You can check out the promo online here.

by Steve Hall    Jun- 7-12    
Topic: Games, Promotions

McDonald's Happy Studio Makes Life Happy For Kids


Here's a video tour of Happy Studio, a virtual world for McDonald's in Europe for the brand's Happy Meal. The work was created by Fuel Industries and has gleaned 1.8 million users since its recent launch. Check it out. There's everything a kid could ever want.

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by Steve Hall    May-11-12    
Topic: Games

Women's Privates 'Locked,' Dior Meets Depeche Mode


- Paddy Power protects the English mens soccer team from feminine distraction by outfitting Polish and Ukrainian women with "goal line technology" for their vaginas.

- The top 100 digital marketing-related boards on Pinterest.

- Dior meets Depeche Mode. 11,649,743 views since May 3. Impressive.

- B-Reel created the game Battle For Everything for Coke Zero as part of its sponsorship of the movie Battleship.

- Marks & Spencer signs Rosie Huntington-Whitley...and undresses her just as Burberry did last year.

- The Swedish Armed Forces looked for locking a guy in a box. Interesting story.

by Steve Hall    May- 7-12    
Topic: Brands, Celebrity, Games, Guerilla, Racy, Social