LG Creates World's Slimmest Ad No One Will Ever See


This might be an ingenious media placement. If all you deem important is the media writing about it and don't mind that no one can actually see it. WTF are we talking about?

M&C Saatchi thought it would be brilliant to tout LG's new 4 millimeter curved OLED TV by placing a 4 millimeter wide ad on the spine of Nordic Hi-Fi magazine Sound & Vision.

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by Steve hall    Feb-24-14    
Topic: Magazine

The Standard Hotel Accused of Trivializing Violence Against Women


A new print campaign for New York's The Standard Hotel has been accused of advocating or trivializing violence against women. The ad, which appeared in DuJour shows a woman lying face down on the pavement with a suitcase atop her back.

The publisher of Make Me A Sammich was none too pleased with the campaign and wrote, "I need to point out for anyone not clear on the concept that by using violence against women for something as crass as attempting to lure people to your "boutique" hotel chain these companies are helping to perpetuate the cycle of violence. They are normalizing it--treating it as something trivial, not worth taking seriously. Treating it as a joke. That teaches everyone regardless of gender that violence against women is No Big Deal. These messages in our media teach women to expect violence and teach men prone to violence against women that what they do is socially acceptable."

To which The Standard responded, "The Standard advertisement utilized an image series created by the contemporary artist, Erwin Wurm. We apologize to anyone who views this image as insensitive or promoting violence. No offense or harm was intended. The Standard has discontinued usage of this image."

In other words, the hotel said nothing.

by Steve Hall    Aug-27-13    
Topic: Magazine

AOL Buys Adap.tv, Mag Circ Down Again, Guinness Does NFC

A Happy Tim Armstrong

- AOL has agreed to buy Adap.tv for $405 million allowing AOL to expand its video advertising offerings.

- Dish Network Chairman Charlie Ergen -- whose company has 35-plus broadcast stations off the air in a fee dispute -- expects more blackouts, with programmers continuing to raise prices for carriage rights.

- According to the Alliance for Audited Media, formerly the Audit Bureau of Circulations, total magazine circulation fell 1% from 292.9 million in the six-month period ending June 2012 to 289.9 million in the six-month period ending June 2013.

- OMG! L'Oreal model Cheryl Cole is appearing in a skincare campaign...wait for it...without wearing foundation

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by Steve Hall    Aug- 7-13    
Topic: Agencies, Brands, Celebrity, Magazine, Policy, Social

Nivea Magazine Insert Charges Phones at the Beach


Draftfcb Brazil developed a magazine insert with solar panels and a USB port affixed to it that could be used by beach goers in Brazil to charge their phones so they never have to leave the beach.

It's an interesting dovetail between advertising and product development that many agencies are now exploring. Granted, this was done for a brand and not standalone by an agency but it's unique in that it's more than just an ad. It's an actual product that is useful to the consumer in a way that perfectly relates to the product's sponsor.

Sun. Beach. Sunscreen. Mobile Phone. Solar charger. It all ties together quite nicely.

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by Steve Hall    May-31-13    
Topic: Magazine

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You Can Eat This Ad


Yes. An ad you can eat. Seriously. Hey, magazine inserts have carried the stench of perfume for years. Why not an ad you can actually taste? OgilvyOne Dubai created a magazine ad for Fanta that allows you to rip a piece off the ad, place it in your mouth and taste the soda.

We're not exactly how hygienic an act like this given how many people may have touched the magazine before you get your hands on it but we will give them points for doing something, anything, to make print advertising remain interesting.

by Steve Hall    Feb-20-13    
Topic: Magazine

Airport Bag Tags Form Expedia Campaign


Some ad campaigns are developed based on sound insight and detailed research. Others rely on "the big idea." Both approaches have merit. Sitting squarely in the "big idea" category is this brilliant new campaign from Ogilvy for Expedia which combined airport IATA codes (the three letter tags they put on your checked bags) into words and phrases.

Of the campaign's genesis, creative team members Jon Morgan and Mike Watson told Creative Review "It all started when we saw a woman walking through Heathrow with the word FUK hanging from her suitcase. Turned out she'd just flown in from Fukuoka in Japan. That got us thinking, 'maybe there are more'."

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by Steve Hall    Jan- 7-13    
Topic: Campaigns, Magazine

Ford 'Sponsors' Dalena Henriques' Appearance in SI Swimsuit Issue


Yes. It is that time of year. The time of year when the quintessential sports publication, Sports Illustrated, drops all pretense and gives men what they really want; incredibly hot women dressed in tiny little bikinis.

But we're talking about advertising here, not incredibly hot women in tiny little bikinis so stick with us. Acknowledging men's desire to see as many incredibly hot women in tiny little bikinis as they possibly can, Ford placed an ad for the 2013 Mustang in the Swimsuit issue that showed the vehicle and a bikini-clad model who is only partially shown.

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by Steve Hall    Feb-15-12    
Topic: Best, Brands, Campaigns, Magazine, Racy

Meredith to Guarantee Increase in Sales For Advertisers


Today, Meredith Corporation announced The Meredith Engagement Dividend, a new product for marketers that is said to provide a guaranteed increase in sales for their advertising investment in Meredith magazines.

This guarantee was derived from Nielsen's Homescan and Meredith's database of 85 million consumers for its magazines which found advertisers in categories such as beauty, household goods, OTC drugs, and food were able to increase their product sales an average of 10 percent.

In order for advertisers to participate in The Meredith Engagement Dividend utilizing Nielsen analytics, marketers must commit to a minimum level of advertising impressions over a 12 month period across several Meredith titles. The commitment is based on category, with minimum thresholds for frequency and can only be applied for marketers with national advertising schedules.

by Steve Hall    Jul-25-11    
Topic: Magazine

Drew Does Needless Mark Up, G+ Gets Mocked


- Drew Barrymore will front a new campaign for Nieman Marcus.

- David Hasselhoff is making jokes with the Air New Zealand puppet.

- Campbell Mithun wants you to know they've employed the apparently never before used "flicker" effect in a new commercial for Famous Footwear.

- Vogue will top the fashion category this September with 584 ad pages.

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by Steve Hall    Jul-22-11    
Topic: Agencies, Cause, Celebrity, Magazine, Racy, Spoofs, Video

Your Fellow Employees Are Your Biggest Security Threat


A new MossWarner-created print campaign from digital security firm Beyond Trust features a cast of evil-doers and aims to call attention to one of the biggest and often overlooked security threats; your fellow employees.

The strategy places a face on the seemingly trustworthy employee who, often times have access to a company's most valuable data, could in fact wreak digital havoc. Three types of internal threat are portrayed:‘the disgruntled employee, intent on doing harm; the well-intentioned, accidental security breach; and the hacker whose stolen employee identity lets her appear to the system as an insider.

The campaign targets IT‘administrators, compliance auditors and CIO/CSOs at Global 2000 companies with compliance and security requirements. It breaks in August issues of digital security trade publications such as CSO and SC. Online and direct will support print.

We particularly like some of the campaign's headlines which include, "Network Manager. Server Czar. Duke of Disaster" and "Office Administrator. Desktop Diva. Oops Opportunist" which, likely, unwittingly portrays the office manager as a blithering idiot.

See the other two ads in the campaign here and here.

by Steve Hall    Jul-19-11    
Topic: Campaigns, Magazine