Effective Email Marketing Tools for Beginners


Email marketing can be time-consuming, but the good news is that there are quite a few tools that can help you simplify and automate many aspects of it. Hence, here are the most effective email marketing tools for beginners.

#1 HubSpot Email Marketing

HubSpot Email Marketing is an entire marketing automation platform with a variety of features and functions you can use for digital marketing. One of the best things about it is that it allows you to create entire email campaigns while also performing one-off email marketing actions.

#2 MailChimp

Perhaps one of the most well-known email marketing tools currently available, MailChimp is ideal for anyone who is looking for a tool with a good track record. You can choose between a free or a paid plan and get access to numerous features that will help you create an effective email campaign.

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by Steve Hall    May-17-22    
Topic: Direct

Writing Captivating Emails That People Want To Read


Do you open every email from every campaign you signed up to? Or are there some you just completely ignore? According to the numbers, with a mere 15-25% average open rate, this means a whopping 75-85% are completely ignored by the email recipient. So, for marketers who are using email marketing campaigns the big question is how do you design and create an email marketing campaign that people always open? Below are some easy tips and tricks to bear in mind for your next email marketing campaign.

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by Steve Hall    Feb- 9-22    
Topic: Direct

5 Design Principles to Help Convert Customers


Great website design does much more than look good. There are design rules that guide how a website should look and function in order to convert users into customers. By making small but important design changes, you could see your metric counter jump. But what are these design principles?

What keeps customers coming back?

Think for a moment of the last e-commerce website that you purchased from. And now think of another website that you spent some time on. What was it about these sites that kept you there?

Undoubtedly, it could have been the content, its authority and relevance to what you were looking for at the time. If you bought something, you may have been enticed by an offer or considered the price point competitive.

Underlying all these actions was the web design itself. Those call to action buttons that had you 'buying now' or 'learning more'. The graphics that subtly drew your attention to an area on the page that had the information you needed...

There are so many design factors that come into play they are almost too numerous to mention. It is true to say that poor web design is off-putting and could be the reason why your bounce rate is high.

Small changes will have a big impact. But what design principles are you looking at?

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by Steve Hall    Nov-11-20    
Topic: Direct

The Benefits of Affiliate Marketing Campaigns You Didn't Know


Affiliate marketing is when an online business helps a business by directing traffic towards their product, and they get paid based on commission. The affiliate does is that he looks for a product that he can endorse, and then he would promote that commodity in front of his followers, and with each sale, they would earn a percentage of money on that. Different companies in the world are working with the digital marketing and social media marketing; Advertising agency Dubai also caters to the affiliate marketing that we are going to shed light upon in this post.

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by Steve Hall    Sep- 1-20    
Topic: Direct

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Tips to Attract and Convert Leads to Conversion through Content


Are you looking to attract more leads for your business? Do you want to raise your website ranking and traffic? Do you want to convert your visitors into paying customers through content?

If the answer to the above is yes, then you should read our tips for boosting your web conversion rates with an effective content marketing strategy.

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by Steve Hall    Aug-10-20    
Topic: Direct

3 Industries Where There Is Definitely Still A Place For Direct Marketing


In today's marketing world, most of the buzz is around ad placements using third-party proxies. It seems so much easier in various ways: you don't need to worry about getting your message right or finding the right people, because you can simply pick out some influencers, podcasts and/or channels with valuable audiences and let them act as your go-betweens.

But does that mean that the time of reaching out to people directly is coming to an end? You could forgive some for considering it, particularly given the perilous social media environment we must all contend with. Make one false move -- choose the wrong term or mis-time a post -- and you can be utterly crushed. Surely it's safer to stay in the background?

Well, not necessarily. Sticking to indirect promotion does protect you, but it also limits what you can achieve -- and there are certain industries in which the direct approach remains utterly invaluable. Let's take a look at just 3 of them:

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by Steve Hall    Nov-14-19    
Topic: Direct

Cause Group Says Taxi Ad That Shows A Woman Caught in A Downpour Implies Rape


OK, everyone. Say with me now. Ready? 1...2...3...deep breaths. Relax. It's not world war III (or Z). No animals were harmed in the making of this ad. There's no nudity. But, OMG...it is rape-y. At least according to U.K.-based Rape Crisis. The cause group believes an ad for London cab company, Data Cars, which shows a woman caught in the rain, implies she is a rape victim.

Wait, what? Hello? It rains in London. A lot. Whenever it feels like it. When you least expect it. And, just like the ad's concept, when you aren't dressed for it. So a poor woman is caught in a downpour while dolled up in a nice dress on her way to a party, a cab company decides to use that imagery to explain the importance of using a car service in questionable weather...and they get accused of implying the woman was just raped?

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by Steve Hall    Aug-16-13    
Topic: Direct

How NFC Could Revitalize Direct Marketing


NFC - near field communication - is a relatively new technology that has the potential to revitalize the direct mail marketing sector. It enables marketers to deliver content via an embedded NFC chip that allows wireless communication when a user touches a smartphone or mobile device to a piece of marketing collateral or brings the device into close proximity with an NFC tag.

Although NFC technology has been around since the 1980s and marketers are increasingly using it today, the technology was slower to catch on in marketing than QR code technology. QR codes - two-dimensional matrix codes that are often printed on direct mail marketing material - have found a ready user audience in the marketing realm for several years now. QR codes appear on everything from movie posters to fast-food restaurant drink cups to ketchup bottles. With QR codes, consumers can scan the printed code with their smartphone's camera to be connected to online digital content. Well, in your business you can create your own unique QR code with a prominent qr code generator.

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by Steve Hall    Mar-18-13    
Topic: Direct, Opinion

HubSpot Launches 'Make Love Not Spam' Initiative


Complete with a cute video featuring kids and a serious letter from the CMO, HubSpot is out with Make Love Not Spam, an initiative designed to rally marketers to make marketing people love and to stop spamming.

In his open letter to marketers, HubSpot CMO Mike Volpe writes, We can be better than this. Marketing is hard. Reaching new prospects is hard. But we believe that if we put our energy and resources toward making marketing people love, we can get more inbound leads and rely less on sending spammy emails. And when I say we all can be better than this, I'm including HubSpot"

The campaign comes with t-shirts, coffee mugs and helpful, informative information including an eBook entitled "Make Love Not Spam" and a SlideShare entitled "Learning Lovable Marketing From the Experts."

Disclosure: I currently contribute to HubSpot's marketing blog.

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by Steve Hall    Feb-14-13    
Topic: Cause, Direct, Social

How to Optimize Your Email Campaign ROI


Email marketing is always changing. While overall read rates declined in Q4 2012, some marketers defied the odds with responsible, well-planned email sending strategies. However, as the top email marketers continue to test and optimize, new subscriber behaviors are changing the rules of the game.

Download this Email Intelligence Report now from Return Path to tap into the latest data trends and analytics to optimize your email campaigns and email ROI.

by Steve Hall    Feb-13-13    
Topic: Direct, Research