The Ultimate Google My Business Optimization Checklist


Before getting into any details, let's first look at what Google my Business is. As the name exhibits, Google released this tool in 2004 to revolutionize how you showcase your business on the web.

The sole purpose was to make a separate platform where you can communicate and connect with your clients, employees, and business partners. With this tool, you can create posts, enlist products or services you offer, and much more. Undoubtedly, GMB has helped many companies increase business profits exponentially.

more »

by Steve Hall    Jan- 5-22    
Topic: Online

7 Mistakes Will Kill Your Content Strategy


Sometimes it's not the speed that matters but rather the direction. After all, it doesn't matter how fast you're going if you're moving in the wrong direction. People new to the marketing world often think that producing more and more content is a solid marketing strategy, living by the rule 'the more, the merrier.' But a professional writing service will tell you otherwise because, in content marketing, more content does not necessarily mean better results. You need to work smarter, and for that, you need a strategy.

Having a great strategy is more effective than producing great content because if your content doesn't reach your audience or doesn't produce the intended effect, that content is essentially useless. Even the best of strategies fall victim to avoidable mistakes.. If that happens, you're back to square one - with a lot of content but of no use.

In this article, we will discuss some of the biggest mistakes that could end up killing your strategy. These mistakes can be in the content that you're generating or in the strategy itself. Read on so you can be sure to avoid them.

more »

by Steve Hall    Dec- 3-21    
Topic: Online

How To Skyrocket Positions Of Your Website On Google


Ranking in the top 10 search results is a dream goal of many businesses on the web. The fact is, it is accessible for anyone ready to put enough effort into their website development. Though, it is crucial to find the right direction and adhere to it consistently.
Here, you will find the 5 aspects of website promotion you should not ignore to keep on your toes with reaching top ranking on Google.

1. Learn How Google Ranks Websites

To earn the top rankings on Google, you need to play by its rules. And these rules are quite determined: these are Google guidelines for content creation and optimization. Additionally, you may want to keep up with algorithm updates that happen quite often and are decisive when it comes to estimating your website.

Implementing Google's guidelines is important if you want to improve your positions, but it is even more crucial when it comes to penalties. Violating search engine rules can lead to dramatic effects in the form of punishments, right up to a website ban. So, do not underestimate this step and always make following the guidelines your top priority.

more »

by Steve Hall    Oct-26-21    
Topic: Online

7 Low-Cost Marketing Tactics for E-Commerce Business Owners


What separates successful e-commerce businesses from those that are not successful is marketing. The competition is fierce, and no matter how great your products are, there will always be someone out there selling similar things, and you need to make sure you stand out.

But if you're worried you need to invest enormous sums of money in your marketing strategy to make it work, you're mistaken. All you need is some time, thought, and persistence, and you'll notice the results in no time.

Here are some low-budget marketing ideas to help your e-commerce business soar.

more »

by Steve Hall    Oct-13-21    
Topic: Online

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Digital Marketing Services to Support Your Business


Digital marketing continues to evolve. While the principles of good marketing remain the same, the way in which digital marketing is carried out has adapted with the rise in technology.

It is important that you leverage current digital marketing technologies and practices to grow your business, however with the pace that digital marketing is evolving, it can be beneficial to bring in outside help to support your business.

Below, we share some of the key digital marketing services that you should seek out to support your marketing efforts.

more »

by Steve Hall    Sep- 8-21    
Topic: Online

The Creativeness and Effectiveness of Rich Media Advertising


Rich media ads are among the most popular ad forms currently used to generate higher revenues and improve customer interaction. Their effectiveness can be widely seen in the fact that over 12.19 billion dollars have been spent on rich media advertising in recent years. Statistics from eMarketer have also shown how, when combined with HTML5 ads, rich media advertising increases CTR by over 267%.

You're probably wondering what rich media is and how you can bring it on board to improve your marketing efforts. Well, you're at the right place! Today, we will cover everything you need to know about rich media ads and how they improve the creativity and effectiveness of your digital marketing strategies.

more »

by Steve Hall    Jul-27-21    
Topic: Online

Things You Need to Consider to Hire the Right SEO Agency


As a business owner, if you want to keep your business running and reach an extended market, you need a website. It is the need of the hour. A website can help your business grow in many ways. However, it is incomplete without SEO.

SEO stands for search engine optimization. It is a process of increasing the quality and quantity of web traffic to a website by utilizing a set of tactical practices. It is crucial for ranking a website on the top of the search engine result page (SERP).

more »

by Steve Hall    Jul-14-21    
Topic: Online

The Impact of Backlinks on the Trust to Your Business Site


The reputation and credibility of your website are some of the most crucial factors when it comes to brand popularity, rating, and revenue. Ans how to build trust? Through other websites' mentions of your source, of course!

Backlinks work like a charm when used properly. Several mentions from sites with high authority, and you're already rising in the ranks. Of course, such links aren't the only thing to handle to gain credibility. But we'll focus on it as one of the main instruments in this article.

Let's see the impact of backlinks on the reputation and trustworthiness of your business website!

more »

by Steve Hall    Jun-30-21    
Topic: Online

The Ultimate Guide To A Lead Magnet Funnel That Will Boost Your Subscriber Rate


The average employee receives hundreds of emails per day. Many of the promotional emails that people receive are never opened. So let me ask you this: how many people do you think are willing to let you fill their cluttered inboxes even more?

The answer is very few. That's very disappointing because email marketing is one of the most effective marketing channels.

Luckily, lead magnet funnels provide a unique way of growing your email list. The strategy incentivizes website visitors to provide their contact details with an irresistible value proposition.

more »

by Steve Hall    Jun-23-21    
Topic: Online

What's the Disruption of the Online Marketplace means for eCommerce Businesses


What's the Disruption of the Online Marketplace means for eCommerce Businesses
Marketplaces have recently changed the way people do business. In the past, there was an average man who would buy an item and then sell it to another person for a profit. Or he hired someone and then offered that person's services to the customer. Online marketplaces have enabled people to connect directly and freely with one another to trade on their terms.

From the beginning of eBay in 1995 to the wide range of markets available today, the principle has remained the same: eliminate intermediaries, reduce costs and give the parties complete freedom of contract. However, as with all other industries, the recent pandemic has had a major impact on online markets. However, unlike many other industries, the impact has been largely positive. But first, we discuss the main drivers of web market development when market disruption occurs and what this disruption means to your business.

more »

by Steve Hall    Jun-14-21    
Topic: Online