'Prison Break' Prisoners Spotted in Portugal

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To support the launch of Prison Break on the Portuguese FOX channel, Portuguese agency Torke created a guerrilla-style outdoor campaign with a band of chained prisoners walking the streets, posters with images of the show's cast placed behind the bars or windows and fences and small headshot posters and cards placed in shops. Accompanying the campiagn was a press kit a hidden spoon and a prison blueprint. See it all here.

by Steve Hall    Dec- 4-06    
Topic: Direct, Good, Guerilla, Outdoor, Poster, Television



Brochure Offers Dinner, Drinks And...Rear Entry?

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Flickr user skonen blades wonders if the last panel in this brochure with the copy, "Join us for...whatever you're in the mood for," is a bit suggestive. He's even gone so far as to provide his own labels for the panels from first to last, "Dinner. Romantic drinks. A night out with friends. Rear entry." Whoops. Rear entry? Hey, we don't write this stuff. We just share it.

by Steve Hall    Nov-27-06    
Topic: Direct, Spoofs, Strange



Evergreen Launches Non-Confrontational Nature Campaign

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Non-profit Evergreen begins a campaign that differs from typical tree-hugging orgs in that it's provocative without inspiring the provoked to pour oil onto small mammals.

Here you can decorate suburbs and city streets with nature stickers. This brought out the five-year-old in all of us. And in Toronto they suspended oxygen masks from trees. As a digression, why does it seem like everybody does stuff in Toronto?

The method reminds us of Truth except we didn't feel inspired to light up in a crowded, preferably windowless room - or raze down the next tree we see, for that matter. Nice work. - Contributed by Angela Natividad

by Angela Natividad    Nov- 1-06    
Topic: Direct, Good, Magazine, Outdoor



Models Prance in Habitats for Teen Companies

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Oh those Japanese do love to be odd. In a Japanese shopping center models were hired to do the live window display thing (yeah, like the zoo!) to promote teen-targeting brands like Nokia and Apple.

Weird. Probably also really boring, unless there's internet access, which we doubt because then the models would spend less time dancing around and shit. Check out a male version here. - Contributed by Angela Natividad

by Angela Natividad    Nov- 1-06    
Topic: Direct, Strange



Denver Pizza Chain Welcomes New York Transplants

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Colorado is the new burrough. Denver-based Anthony's New York Pizza has created a bumper sticker campaign that will place stickers in the hands of 500 people who have relocated from the New York area to the Denver area. The list was culled from DMV records and will attempt to make New Yorkers feel right at home in their new mountainous surroundings. See additional creative here.

by Steve Hall    Oct-23-06    
Topic: Direct, Good, Outdoor, Poster



Stephen King Uses Creepiness to Promote MoveOn Functions

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We opened our email this morning and found a letter from Stephen King entitled "I Know Scary." We thought, yes, that is true. And then we read on:

Dear MoveOn member,

If I know anything, I know scary. And giving this president and this out-of-control Congress two more years to screw up our future is downright terrifying. Thankfully, this national nightmare is one we can end with--literally--a wake up call.

more »

by Angela Natividad    Oct-23-06    
Topic: Brands, Celebrity, Direct, Good, Online, Promotions



Stella Artois Enshrines Chalice of Beer

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At the corner of Bloor and Avenue in Toronto, Stella Artois unveiled a gigantic two-ton object called The Trap. At the heart of the monument sits a shining glass of Stella Artois beer. The campaign also features chalk drawings, printwork and a game in which pedestrians try to unravel a virtual maze.

The Trap is in Toronto until Oct 25, after which it'll do rounds of cities like New York and San Paulo. Check out shots of it here. - Contributed by Angela Natividad

by Angela Natividad    Oct-23-06    
Topic: Direct, Good, Promotions, Strange



XM Launches Campaign, Stern Launches Campaign, Bosch Bushed

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- XM is launching a Lowe New York-created Q4 Holiday ad campaign which will include television, cable, print, DM and interactive.

- In Demand Networks is launching a $1 million campaign to promote its 24/7 Howard Stern subscription TV channel.

- And just or fun, Brooke Hogan. They really can make anyone look good on a magazine cover.

- A Bosch bush moons an old guy next door for, well, we have no idea. Probably some sort of turbocharged hedge trimmer.

more »

by Steve Hall    Oct-10-06    
Topic: Campaigns, Direct, Magazine, Online, Television



Poorly Marked Netflix Insert A Promotion For VH1

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When the latest Netflix envelope arrived in the mailbox, it contained an ad on the inside sleeve promoting some sort of concert broadcast honoring Kiss, Queen, Def Leppard and Judas Priest. We saw that the broadcast was set to air Wednesday, May 31 at 9PM. Maybe we're just dumb, but we had to stare at the ad for several minutes before we figured out the broadcast was occurring on VH1. The logo was tiny and buried in a way that was very hard to see.

more »

by Steve Hall    May-24-06    
Topic: Bad, Cable, Direct, Guerilla, Outdoor



Chiropractor wins Right to Telemarket Accident Victims

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Remember the days when hospitals didn't advertise, lawyers didn't advertise, spamming was unheard of and you just went to whatever doctor your neighbor recommended? Of course you don't because it's been eons since that simple life was the norm. Thanks to one Louisiana chiropractor, you might as well assume your going to get a call from your local chiropractor a day or two after you've had an accident. At least if you live in Louisiana. The Consumerist tells us Dr. Kirtland Speaks has gone to court asking for a repeal of the Louisiana Board of Chiropractic Examiners regulations which prevents doctors from obtaining accident victim's phone numbers from public accident reports.

While a lower court refused to overturn the Boards' regulations, a higher court ruled in his favor so, for the time being as the case continues to wend its way through the legal system, Louisiana resident can expect a call from Dr. Kirtland if they ever find themselves in an accident.

by Steve Hall    Mar-29-06    
Topic: Bad, Direct