method Ravages Mother Goose to Find Bathroom Buddies

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You know method: people against dirty? We love how their ad copy is always a little provocative, but not so saucy that you can point fingers and go, "HEY, that's DIRTY!"

We opened our emails this morning and found ourselves face-to-face with this promotion for method's latest "Bathroom Buddies": le scrub + little bowl blu. (You know, like your favourite song!)

Suddenly tag-team toilet cleaning time seems ... sexy. And strangely mod.

by Angela Natividad    Feb-28-08    
Topic: Brands, Direct, Good, Online, Promotions



For '08 Olympics, Adidas is the People's Nike

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With help from Stink and TBWA\China, Psyop put together "Together" for Adidas and the '08 Olympics. Tagline: "Impossible is nothing." It's very Nike, with a little power-to-the-people in concentrate.

Victory, meet China.

by Angela Natividad    Jan- 9-08    
Topic: Brands, Commercials, Direct, Good



Flashcards Get Facelift, Come Back 'Thumbelievable'!

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Remember the "flash" or index cards you used to remember spelling words in grade school? Now they're pegged to a key ring and proffered by Thumb Cards for a future in promotions.

Well, it's not the worst idea we've ever heard (toilet paper rolls? Branded college-ruled looseleaf?).

by Angela Natividad    Nov-13-07    
Topic: Direct, Promotions, Strange, Tools



Restaurant Campaign Says Chew 'Chew Chew' Style

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There once was a time restaurants where just a place you went to eat food. The came the chain and all the thematics that came along with it. Now, you can't operate a restaurant without investing heavily in a theme that will set you apart from every other restaurant in your are.

To help set Wisconson's Bridge Street Station apart from the competition, DDB helped tap into the owner's love for burgers and trains and gave the restaurant a railroad theme. Complete with the headline, "Chew, Chew," the campaign consists of ads, posters, branded take out boxes, signage, sound cards that delivered a steam engine's trademark "chew chew" sound, direct and table tents.

It's nicely done. Check out all the creative here.

by Steve Hall    Nov- 1-07    
Topic: Campaigns, Direct, Good, Magazine, Point of Purchase, Poster



Get Results. Initiate Employees into the Cult of Apple.

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This is part of a mailer we received for Apple's corporate gift and rewards program, which, with lots of other catchy slogans, admonishes execs to "get results. Give Apple."

Few companies can ride unconditional youth acceptance of costly lifestyle products while simultaneously suggesting that enterprises also buy the same products en masse. And engraved!

But Apple will be the first to tell you it's the exception to many rules.

by Angela Natividad    Oct-17-07    
Topic: Direct, Online, Promotions



It's Too Late to Plan Your Funeral After You're Dead

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Here's a semi-witty use of a coupon in an ad for an issue that usually doesn't align itself with wit: pre-planned funerals. Even the creative brief is witty, reading, "The truth is, at some point it becomes too late to pre-plan. Why? Because you're dead." Hey, why be coy when you can get right to the point. After all, that's what all good advertising should do.

ACLC Toronto created the campaign for Mount Pleasant Cemetary.

by Steve Hall    Oct-11-07    
Topic: Direct, Good, Magazine, Strange



Short, Plaid, Pleated Mini-Skirts Fulfill Conference Goer's Fantasies

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We've been to plenty of ad conferences and we've seen plenty of people sitting on the floor with their laptops checking their email or IMing a colleague but we don't recall seeing too many women wearing very short school girl-ish skirts sitting with their legs in a position that would allow all all to see...well, all. While some of us might like seeing that, we're thinking it's fairly unlikely to become anything more than a fantasy in the mind of an away-from-home conference goer.

However, the ecomXpo thinks it's the norm according to one of their recent brochures promoting this week's conference. The brochure has four people - two men and two women (because, after all, we are totally PC in this industry) - sitting on the floor using their laptops. Both women's skirts are short but one is quite short and of the pleated plaid variety, her legs, in all their glory, fully exposed. We have no problem at all with this style of dress. In fact we wish we saw it more often. Sadly, we just don't think it's something one would see too often at a trade show. Except, perhaps, during that fantasy-cum-reality hotel room tryst.

Of course, the fact the ecomXpo is a virtual trade show and not a physical one, short, plaid, pleated mini skirts on women with long legs and the fantasies they fuel make perfect sense.

by Steve Hall    Oct- 7-07    
Topic: Direct, Industry Events



Starbucks Bestows Music on Patrons to Promote iTunes Collabo

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We'd never have guessed that espresso, electronics and easy listening were a match made in heaven, but that's probably why we're not Starbucks or Apple. Observe chummy Schultz and Jobs at left.

To promote the fresh-formed relationship between two masters of addiction, Starbucks baristas will be giving away 1.5 million "Song of the day" cards per day between October 2 and November 7, totaling 50 million free songs.

The cards can be redeemed on iTunes.

And to make its musical fare more compatible with iTunes users who may not have an iPod or Mac on them in-store, Starbucks will also start selling "digital release" cards that enable you to download albums online.

by Angela Natividad    Sep-24-07    
Topic: Brands, Direct, Mobile/Wireless, Online, Promotions



Netflix Wants Us to Sign Up After Having Been A Member For Four Years

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One would think a company like Netflix, with massive, sophisticated databases of its subscribers and the movies it rents might, when it comes to sending out its direct mail solicitations, actually be able to keep track of who's a member and who isn't. Or at least convey that to their direct marketing firm.

We've lost track of the number of times mailers have arrived asking us to become a member when we've been a member for over four years. Sometimes they come by mail. Other times they come by email. Sometimes, we'll receive a "your movie has been sent" email right after we receive a "become a member" email.

more »

by Steve Hall    Sep-19-07    
Topic: Bad, Direct



TV Guide, ABC to Shoot Out Promotional Hospital Gowns

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ABC and TV Guide are mailing out a branded hospital gown alongside the September 24 issue of TV guide. This is so everyone will get all hyped about the season four premiere of Grey's Anatomy, which rolls back around on the 27th.

Hopefully nobody misinterprets the gesture as a cry for help on the Guide's part.

by Angela Natividad    Sep-12-07    
Topic: Brands, Direct