HBO Continues Wedding-Themed Promotion For 'Big Love'

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To promote it spolygamy-themed new show, Big Love, HBO headed down the wedding-theme promotional road placing figurines atop actual wedding cakes in actual bakeries. Now, it's sending out direct mail wedding invitations which point to a website for the Henrickson wedding, Bill Paxton's surname in the series.

by Steve Hall    Mar- 9-06    
Topic: Cable, Direct, Good, Guerilla



The Hills Have More Than Just Eyes

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Whatevs.org gets pitched by Fox Searchlight for its upcoming horror flick, The Hills Have Eyes, with a styrofoam-encased delicacy most, other than horror movie fans, would rather not see. See what's inside here.

by Steve Hall    Feb-24-06    
Topic: Direct, Good, Guerilla, Promotions, Specialty



Shell Collects Consumer Info With Calling Card Promotion

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Shell, in a seemingly innocent effort to give away a free phone card valued at $2 to students away from home during the Chinese New Year, has, according to Tian, distributed promotional pieces around the Arizona State University campus. In order to redeem the offer, students must fill out a web form including email address, name, address and some other optional demographic information. Certainly, this information is needed to send the actual card, however, the promotion's Terms and Conditions state the cards are only available first come first serve causing one to wonder why Shell needs to collect the information from any person who signs up after the cards run out. Surely, Shell knows exactly how many cards it has to give out and could very easily terminate the promotion once all cards have been claimed rather than continue to collect information up to an arbitrary end date thereby building itself a nice fat database of names for future use.

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by Steve Hall    Feb-21-06    
Topic: Bad, Direct, Opinion, Promotions



Direct Mail Piece Gets Edited For Truth

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Ad-Verse's Eric Weaver recently received a piece of direct mail, as we all have, and it, apparently, was one too many. Weaver took the DM piece and made a few comments and edits altering the piece to make it more truthful. Poking fun at everything from the promised credit line to the ever-so-important "respond by" date to attempts at personalization to unmasking what the marketer would really say if they were honest

by Steve Hall    Feb- 3-06    
Topic: Direct



Direct Marketing is A Science of Stupidities

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Eric Weaver, writing on his blog Ad-Verse has crafted, hands down, the best article on why direct marketers are still stuck in the dark ages and why the practice is, as Weaver calls it, "A science of stupidities." While we've long known many marketers are, in fact, still holding signs up and grunting incessantly in front of cave men's doorways, never before have we read such a concise diatribe against the practice of direct marketing.

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by Steve Hall    Jan-31-06    
Topic: Direct, Opinion



Fortune Cookie Offers Help to Stressed IT Manager

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I Need A Vacation!

Andrew Teman informs us about a direct mail piece his boss had received consisting of a white 3" x 3" x 3" box which contained a fortune cookie that read, "whatsmyfortune.com." The link leads to a site containing a video portraying a frustrated ISP IT manager experiencing the usual technology related headaches. At the end of the video, he is seen opening his own white box with his own fortune cookie inside. The viewer is then pushed to a series of pages outlining the services CISP, an outsource ISP provider, can offer. After three pages, the visitor is taken to a form page where more information can be requested. It's very pointed and succinct in it's message delivery. Teman reports, though, a problem. His company is not an ISP. Perhaps CISP should check the quality of the mailing list it used for this promotion.

by Steve Hall    Apr-28-05    
Topic: Direct