When you're running a small business, time is money. Because your time runs tight, you need to focus on marketing activities that generate the greatest ROI. If you don't have an airtight email marketing strategy, you're probably leaving money on the table and wasting time. Small business owners can't afford to let that happen.
According to outsourced CMO and marketing consultancy Hawke Media, email strategies drive anywhere from 20 to 25 percent of total online revenue. The reason so many small business owners miss out is that they're often focused on short-term sales. While this is understandable, it doesn't have to be an either-or situation.
Email marketing is one long-tail strategy that can magnify the impact of your other marketing activities. When used effectively, email can convert leads into customers, customers into repeat buyers, and repeat buyers into brand evangelists. You'd be amazed at how much more effective even one brand evangelist can be as compared to dozens of paid advertising campaigns.
It takes time to build campaigns that convert, yes, but once you get them set up, you can lean on automation to do the heavy lifting for you. Listed below are five smart ways to use email marketing to generate more online sales.