Digital Experience Platforms (DXPs): What Are They And Should You Build One?

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In digital marketing, delivering an excellent customer experience is essential to success. And to do that, you need a Digital Experience Platform (DXP). But what exactly are DXPs, and why do you need one? Let's take a closer look.


What's A Digital Experience Platform (DXP)?

A digital experience platform is a comprehensive software solution that assists organizations in creating, managing, and delivering personalized digital experiences to their customers across all channels. A DXP includes:

- A content management system (CMS)
- A digital asset management system (DAMS)
- An eCommerce platform
- A customer relationship management system (CRM)

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by Steve Hall    Dec- 1-22    
Topic: Tools



How AI Helps You Build A Data-Driven Marketing Strategy

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This article is an informative and precise description of how AI applications help the marketing sector to make deliberate choices based on the collected and analyzed data. In addition to a thorough explanation of how AI can be handy in this field, you'll find the main examples of how AI helps to solve marketing problems.

AI technology is a comprehensive term that encompasses a wide range of technologies such as natural language processing, ML, deep learning, computer vision, and many others. AI has been revolutionizing many sectors, and its applications and innovative solutions are no less even in the marketing field. The ability to analyze data effectively is what makes AI superior to anything else. But before we get to AI-based systems, let's talk about what marketing strategy is and what makes it data-driven.

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by Steve Hall    Dec- 1-22    
Topic: Tools



How to Craft the Perfect Google My Business Post

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Since Google My Business (GMB) launched in June of 2014, there have been many posts on social media from people talking about their experience with the new system.
While there are diverse opinions on why the platform was created and what it hopes to accomplish, one thing is clear - if you aren't taking advantage of this free advertising opportunity, you're missing out!

With that in mind, let's get into a quick review of GMB optimization and learn how to write the perfect GMB post so that it gets noticed by those who can help you grow your business.

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by Steve Hall    Nov- 7-22    
Topic: Tools



Tips to Improve Conversions for Your Pay-Per-Click Campaigns

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Pay-per-click (PPC) can be an effective way to attract new customers-- when it's done right. There's nothing more frustrating than getting lots of clicks without any conversions. This issue typically indicates a gap in the messaging, a lack of relevance, or a lack of clarity.

Here are some practical tips to help you improve conversions for your next PPC campaign.

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by Steve Hall    Nov- 7-22    
Topic: Tools



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Why SEO IS Important for Businesses In 2022

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The world's businesses are online, and no business can survive without a great online presence. SEO is the best practice to improve your online visibility on search engines.
Whether you're in a service or product business, you need to get the help of SEO to get organic traffic on your website. SEO makes your website search engine friendly, and your target audience can easily access your page. It helps in increasing the domain and page authority of your website.

The following blog will discuss why SEO is important for businesses in 2022. Let's start with a better understanding.

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by Steve Hall    Oct-28-22    
Topic: Tools



SEO: Schema and Markup Data Guide - A Rough Guide

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Schema is one of the key elements when it comes to search engine optimization. Webmasters have considered it one of the most powerful forms of SEO.

The schema markup is a structured form of data that enables search engines to read your website pages in a better way. More than that, it also helps to improve the website's online visibility with the help of featured snippets and rich snippets. The inclusion of structured data is a potent way to increase search rankings indirectly as it creates social signals for search engines.

The best thing about the schema is that anyone can add it to their website without needing a web developer. But you must ensure that the metadata you include has the proper format, as it directly impacts the SEO performance.

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by Steve Hall    Oct-17-22    
Topic: Tools



How to Properly Execute a Lead Gen Strategy in Two Months

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What should be the first step in your lead generation process? How can you increase the number of leads coming into your system, and convert them into customers? While selling more to your current customers is one way to grow your business, you also must reach new clients at the same time.

According to HubSpot, 65% of business owners say generating website traffic and finding new leads is their most significant marketing challenge. The way companies generate leads is more complex than at any time in the past. Rather than throwing a bunch of ads out there and hoping something sticks, marketers can now zero in on the exact audience they want.

If the number of leads coming in is a bit lacking, there are some things you can do today to generate new leads in the next two months. Coming up with a solid lead gen strategy requires attention to detail, so here are the things you should embrace to improve yours.


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by Steve Hall    Sep-26-22    
Topic: Tools



How to Design and Optimize CTA Buttons That Increase Conversion Rate

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In this era of cutthroat competition, you need to ensure every small detail gets executed perfectly. A lot of entrepreneurs forget that it's that small thing that can make a difference. For example, the famous space shuttle challenger explosion was caused by the failure of the small circular gasket called the O-ring seal. Similarly, they can spend thousands of dollars to build their perfect website but forget about its most important component which is the CTA button.

CTA buttons are critical features on a website that do the important task of converting a visitor to the website to a paying customer. In this post, learn how you need to invest your time and energy in a conversion rate optimization strategy so that your business venture doesn't end up in a disaster.


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by Steve Hall    Sep-26-22    
Topic: Tools



How to Boost Conversions with Website SEO?

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You might have the best product or service in the world and invest in a great-looking site that gets a good amount of traffic, but it's all for nothing if you aren't getting conversions.

Many businesses suffer from this issue, which is where SEO services offer a remedy. Investing in the right search engine optimization (SEO) techniques can get relevant traffic to your site and convince more people to buy your products. Learn about some conversion rate optimization tips that can help you boost your conversions.

Improve Web Loading Time

Most users abandon their shopping cart if your site takes more than a few seconds to load. To boost e-commerce conversions, it's crucial that your website is mobile responsive and loads quickly. Start by enabling compression on your site and using content distribution networks to boost speed. Plug-ins can also slow down your site so consider deleting or disabling the ones you hardly use. A reputable e-commerce conversion rate optimization service can help your site load quickly.

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by Steve Hall    Aug-18-22    
Topic: Tools



CV Building Tips: How to Shine on Paper

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Resumes are an extremely important document because your job application is depends on them. They are your first impression on a potential employer. Your resume is the first thing that a recruiter uses to determine whether you would be a good fit for the position that you have applied for. That is why it is important to reflect your credentials in the best possible light on your CV.

Our experts have extensive experience in writing resumes for different professionals and we have rounded up a few key tips that we believe can make any resume stand out. If you want to shine on paper, then this is a quick guide for you.

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by Steve Hall    Aug- 2-22    
Topic: Tools