How to Design a Website for 2022's Modern Retail Audience


Do you want to position your retail business for instant growth? In today's day and age, you can't run a successful business, if you don't have an online presence.

As the online marketplace continues to dominate the shopping world, there's an increasing need for businesses to improve their online presence. Your website represents your business and gives your audience an idea about it. Developing a dull and boring website won't get you anywhere. Your website needs to be highly responsive, user-friendly, and equipped with cutting-edge features and widgets.

According to a study, In 2021, overall retail sales surged by 17.9% from 2020 and it's expected to increase further in 2022 and beyond. Every online marketplace has different requirements. While developing a website is critical for retail stores and other businesses, a study indicates that over one-third of small-scale businesses in the US don't have a website. If you don't want to be left in the dust in the coming years, you need to develop a striking website. Here's how you can develop a well-designed website for 2022's modern retail audience.

more »

by Steve Hall    Apr-14-22    
Topic: Tools

Ways to Get More Calls on Google


Google is one of the most versatile platforms for businesses that want to stand out among the thousands of online businesses. Statistics show that as of 2021, there are over six million paid businesses currently operating on the Google G-Suite.

And that makes it really important for new SME owners to optimize their operations on this platform to gain maximum audience traction and conversion rate. Every type of business, either B2B, B2C, or hybrid, can benefit from the vast opportunities offered by Google. The key is to understand the ins and outs of Google SEO and GMB optimization.

Among many ways to your business's reputation and online presence, we think that Google call-specific campaigns are highly valuable. They're not only result-driven but also motivating and compelling for the audience to directly get in touch with business personnel for immediate query management.

more »

by Steve Hall    Feb-25-22    
Topic: Tools

Understanding the Difference Between Web Copy and Content Writing


If you're an aspiring or new writer in the content marketing space, then a few terms might have you confused, or you may be using them interchangeably. Web copy writing and content writing are two such terms. Although very similar in nature, web copy and content writing have distinct characteristics when it comåes toå publishing written material. Web copy is often encapsulated under the umbrella term of "content writing," but it has some unique characteristics that are not found in other types of content. Let's learn about them below!

more »

by Steve Hall    Feb- 9-22    
Topic: Tools

Understanding the Importance of Real-Time Inventory Management System


Many businesses are now shifting from physical documentation to inventory management software. As a result, their operations are becoming leaner and more efficient.

In addition to using software for inventory management, businesses also recognize the need for real-time information and live data updates. Fortunately, with the latest upgrades, businesses can use this feature to make more timely decisions. Regardless of the size of the business or its industry, a real-time inventory management system is a critical element in all operations that involve stocking and managing inventory.

As a business, you should consider switching to this system to achieve complete operational efficiency. If you're on the fence about getting it, here's everything you need to know about the importance of a real-time inventory management system.

more »

by Steve Hall    Jan-31-22    
Topic: Tools

Tips and Tricks for a Mind-blowing Web Design


It's easy to see the total visitors count for your website. You open analytics, and it's all there. But, what you can't see is what happens after someone visits your website. Have no idea what we are talking about? The bounce-off rate.

If the visitor can't understand what your business does, how to navigate through your UI, and how to find what they came looking for, chances are the bounce-off rate will be high.
Visitors will leave as soon as they come. This is not good from a business perspective. Thus, having a mind-blowing, easy-to-understand web design is essential.

For that, you'll need to hire a professional website design company. There are various web design agencies in the market, like New York web design, among thousands of others. Choosing a web design firm from some of the best web design companies can become difficult.

But worry not. To help you out with web designing and choosing a web designing company, we have discussed seven useful tips and tricks.

more »

by Steve Hall    Jan- 7-22    
Topic: Tools

You Should Keep a Journal -- For Real!


Journaling has become increasingly popular in recent years, as people turn to it for its therapeutic and creative potential. It's almost like writing in your diary as a young teen or adult, but sometimes with more structure, more chaos, and about various subjects too.

There's no single, correct way to journal. That depends entirely on you, your preferences, and your intentions for the journal, which could range from using your journal to organize your thoughts or as a manuscript for your next creative endeavor.

No matter how you decide to use it, however, there are some undeniable benefits of journaling on the regular, and here's why you should consider starting this habit:

more »

by Steve Hall    Jan- 5-22    
Topic: Tools

How To Fix Mistakes You Make In SEO


No matter how much you do research, and plan out your SEO, you will mistakes at some point. It happens, so you need to have a plan in place to recover quickly. Here's how to fix any mistakes you make, and bounce back as quickly as possible.

The Mistakes You Can Make With SEO

There are several ways you can make mistakes when you use SEO on your site. These range from unintentional issues to less than savory tactics.

For example, you may just have got over enthusiastic with your tactics, or done things that aren't well regarded by Google because you didn't know about their policies. You may also have used spammy tactics to improve your SEO, and that's backfired on you.

There are two ways you will find out you've got a problem. The first way you'll see a problem is when you see a huge drop in your website traffic. That's a sure fire sign that something has happened with your SEO. You may also get a message within Google Search Console, telling you to fix it.

more »

by Steve Hall    Dec- 3-21    
Topic: Tools

Step-by-Step Digital Marketing Guide for Long-Term Revenue


Digital marketing has truly changed the landscape of the advertising industry in this era. Various terms come under the umbrella of digital marketing, such as SEO services, social media and content marketing, email marketing, PPC advertisements, or affiliate marketing.

Regardless of what business or industry you're in, digital marketing can help you expand the clientele, increase your sales and create a brand image. However, that only happens if you strategize the marketing plan efficiently, which isn't limited to simply running an ad on Instagram or Facebook and expecting your sales to grow overnight; there are a lot of technicalities that you must consider.

more »

by Steve Hall    Dec- 3-21    
Topic: Tools

Local SEO Tips To Grow Your Business in Quebec City


Businesses and digital marketers everywhere agree that having a general SEO strategy is important. It helps you derive the maximum value from your company's online presence. It improves your visibility, boosts your search result rankings, and helps a wider audience discover your brand.

Here's the thing, though: general SEO just isn't enough for a company to perform well in today's rapidly evolving business environment. The necessity of a strong general SEO strategy hasn't decreased--but it needs to be accompanied by an equally strong strategy for local SEO

Modern digital marketing isn't only about reaching the biggest number of customers or generating the most traffic. It's also about giving your customers a better customer experience than what your competitors have to offer. Tailoring the experience you provide to your customer's requirements is what will help you grow--and local SEO is a big part of that.

more »

by Steve Hall    Nov-19-21    
Topic: Tools

Best Website to Remove Backgrounds from Image


Removing an image backdrop usually necessitates the use of professional photo editing software such as Photoshop or Illustrator (more on this later). However, the problem with such professional software is that they are difficult to master - and they are not for everyone. Plus, using professional editing and designing software to remove the background can be a time-consuming feat.

But what if we told you that you could remove the backdrop from any image without having to use a photo editing program? All you need is an active internet connection to do so. Various photo editing websites and apps are available to remove the background from images for free. However, for best results, it is advisable to choose the leading online background remover: Slazzer

more »

by Steve Hall    Nov-16-21    
Topic: Tools