Cutting Your Commercial to Music? Here Are 4 Reasons You Need to Seek out the Stems and Alt Versions

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As any creative director, video editor or live human being already knows, music can make or break a project. All the production value and creativity in the world doesn't matter if the tone of your cue is off or - even worse - if it just sounds cheap or poorly made. If you're one of the gifted few with the budget to tap a major artist for your commercial, skip this article and get to it. The rest of us turn to a sonic smorgasbord of production music companies and sound libraries offering tracks in every genre and quality. It's daunting, but you can find something if you know how to look.

A good litmus test for choosing a production music library is whether they offer alternate mixes and stems for their tracks. Not every music library has them, but they are invaluable for the success of your project in multiple ways.

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by Steve Hall    Apr- 6-23    
Topic: Tools



Google Market Pulse for Search Marketers

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Just a few decades ago, the way businesses operated was very different-- especially when it came to marketing. We used to rely on traditional methods, such as print media and TV ads, or ads on billboards to attract customers. Today, digital marketing has changed the game completely.

Businesses now rely on ever-changing SEO practices to gain traction, convert leads, and retain clients. After all, the rising market competition has made it difficult for any service to stand out. As a result, companies are highly likely to lose clients to competition unless they employ foolproof SEO strategies.

Optimizing search engine result pages (SERP) is one of the most effective SEO practices to ensure business web pages rank higher on search engines. Not only does this increase traffic to a website, but also increases the company's brand authority.
If that piques your interest, this blog post is exactly what you need. Keep reading to learn more about the topic.

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by Steve Hall    Mar-20-23    
Topic: Tools



The Impact of Broken Links on User Experience and What to Do About It

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It can be frustrating when you're looking up some information or a product, and your browser brings up a broken link message instead of taking you directly to the desired destination. Nobody likes dealing with broken links on their website, especially if they affect the user experience negatively. As a business owner, you need to keep in mind that users hate them, too. That's why it's important to take the necessary steps to fix them.

If you have a website with many pages, the chances of having broken links increase significantly since there are a lot of pages that might need an update at some point. Fixing them is important for both SEO purposes and to maintain a good user experience for your website's visitors. You can trust website backlink audit services to help you improve your site by removing any dead links and improving the site authority score.

In this article, we'll discuss how to identify broken links on your website and how backlink audit services can help you fix them!

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by Steve Hall    Feb-22-23    
Topic: Tools



How to Optimize Your Dental Website for Better Reach & Rankings

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Are you tired of seeing your website buried on the second or third page of search engine result pages (SERPs)? Are you frustrated by the fact that your website doesn't seem to bring in new patients? Your website is the online hub of your dental practice, and it's crucial to have a website optimized for SERPs.

In this blog, you'll learn how SEO for dentists can help increase your website's ranking and reach, attract more website traffic and patients, and grow your practice. From keyword research to mobile optimization, we'll cover it all, so buckle up, and let's start optimizing.

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by Steve Hall    Feb-22-23    
Topic: Tools



4 Companies That Can Help Your Business Evolve With Consumer Trends

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Consumer shopping and buying patterns never remain stagnant. As a business, you need to keep up with shifts in the marketplace. Otherwise, you can quickly start to lag behind and lose sales to your competitors.

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by Sofia Hernandez    Dec-14-22    
Topic: Tools



Digital Experience Platforms (DXPs): What Are They And Should You Build One?

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In digital marketing, delivering an excellent customer experience is essential to success. And to do that, you need a Digital Experience Platform (DXP). But what exactly are DXPs, and why do you need one? Let's take a closer look.


What's A Digital Experience Platform (DXP)?

A digital experience platform is a comprehensive software solution that assists organizations in creating, managing, and delivering personalized digital experiences to their customers across all channels. A DXP includes:

- A content management system (CMS)
- A digital asset management system (DAMS)
- An eCommerce platform
- A customer relationship management system (CRM)

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by Steve Hall    Dec- 1-22    
Topic: Tools



How AI Helps You Build A Data-Driven Marketing Strategy

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This article is an informative and precise description of how AI applications help the marketing sector to make deliberate choices based on the collected and analyzed data. In addition to a thorough explanation of how AI can be handy in this field, you'll find the main examples of how AI helps to solve marketing problems.

AI technology is a comprehensive term that encompasses a wide range of technologies such as natural language processing, ML, deep learning, computer vision, and many others. AI has been revolutionizing many sectors, and its applications and innovative solutions are no less even in the marketing field. The ability to analyze data effectively is what makes AI superior to anything else. But before we get to AI-based systems, let's talk about what marketing strategy is and what makes it data-driven.

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by Steve Hall    Dec- 1-22    
Topic: Tools



How to Craft the Perfect Google My Business Post

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Since Google My Business (GMB) launched in June of 2014, there have been many posts on social media from people talking about their experience with the new system.
While there are diverse opinions on why the platform was created and what it hopes to accomplish, one thing is clear - if you aren't taking advantage of this free advertising opportunity, you're missing out!

With that in mind, let's get into a quick review of GMB optimization and learn how to write the perfect GMB post so that it gets noticed by those who can help you grow your business.

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by Steve Hall    Nov- 7-22    
Topic: Tools



Tips to Improve Conversions for Your Pay-Per-Click Campaigns

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Pay-per-click (PPC) can be an effective way to attract new customers-- when it's done right. There's nothing more frustrating than getting lots of clicks without any conversions. This issue typically indicates a gap in the messaging, a lack of relevance, or a lack of clarity.

Here are some practical tips to help you improve conversions for your next PPC campaign.

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by Steve Hall    Nov- 7-22    
Topic: Tools



Why SEO IS Important for Businesses In 2022

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The world's businesses are online, and no business can survive without a great online presence. SEO is the best practice to improve your online visibility on search engines.
Whether you're in a service or product business, you need to get the help of SEO to get organic traffic on your website. SEO makes your website search engine friendly, and your target audience can easily access your page. It helps in increasing the domain and page authority of your website.

The following blog will discuss why SEO is important for businesses in 2022. Let's start with a better understanding.

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by Steve Hall    Oct-28-22    
Topic: Tools