Here's the perfect tool for creating your next ad campaign. With a simple slider you can play around with the same ad so that it serves two purposes: to win awards or to follow strategy and build business. Seems you can't have both so you might as well have an easy way to modify the ad you sold to the client that actually works and the one you submit for that awrad you're so disparate for.
And who do we have to thank for this little piece of amazement? An awards organization, of course. Specifically, the Canadian Marketing Association Awards.
Give it a try and see what you can do with a FedEx ad.
SEO? Say What? Yea, search engine optimization. Heard of it? No? Well if you haven't, you don't know much about online marketing. But that doesn't really matter because OneUpWeb does know that they can help those that don't.
So how does an SEO company talk about the mundane aspects of far-from-Cannes but more-meaningful-than-Cannes marketing tactics? It creates an eight chapter video, of course. And that's what How SEO Killed the Corn Farmer is all about.
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Oh we really, really like this. Absolut has launched Drinkspiration, an iPhone app which makes drink suggestions based on mood, location, time of day, weather, liquor type (yes, they don't just limit it to vodka), drink color, shape of glass, type of venue and a whole lot more. You'll never order the same boring drink again.
Every drink the app suggests comes with a recipe so if you want something a bit too exotic for your neighborhood bartender, you can tell her how to make it.
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For marketers fascinated with Twitter and its seemingly endless possibilities, for good or bad, as a marketing channel/platform/whatever, a new service called TweetPsych might be worth a look. Created by Dan Zarrella, TweetPsych uses Linguistic Inquiry and Word Count and Regressive Imagery Dictionary to build a psychological profile of a person based on the content of their Tweets.
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In the "why didn't I think of that first category," comes this new ad unit from SocialMedia for JuicyJuice which allows people to tweet from within the banner. If people are logged in, their tweet will scroll up and appear on the banner.
Juicy Juice teamed with SocialMedia to place the ad unit on mommy sites such as BabyCenter and CafeMom. Different questions, "How do you stimulate your child's mind?" or "How important are vitamin-enhanced foods to you?" are asked.
As SocialMedia CEO Seth Goldstein notes, the tweets and corresponding hashtag extend the effectiveness of the banner saying, "The ad unit is paid placement but the additional impressions are effectively earned media."
Oh Twitter, how others continue to find ways to make money off your VC-funded back. Just how long are you going to let others rip you off before you realize you can't run on fume indefinitely?
With the explosion of social media, the direction marketing flows is shifting from outbound to inbound. After all, with the ability of a company to have an infinite number of "findable" touch points in every corner of the internet, spending the bulk of marketing dollars on traditional outbound push marketing makes less and less sense.
As this shift continues, the practice of inbound marketing becomes ever more important. So what is inbound marketing? According to inbound marketing company HubSpot, it's a combination of "getting found" through SEO, blogging and social media; conversion through landing pages, lead tracking and lead management and analysis through marketing analytics, competitive analytics and lead scoring.
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According to...yawn...worldwide data from comScore...zzz..., ACME ad network is now the...snooze...third largest in the world. Recently released technology provided by ACME...OMG...clearly differentiates ACME from their competitors. As the...yawn...first self-serve behavioral ad network that will...(wake me when this is over)...automatically optimize flash creative so lazy designers don't have to, ACME will...wait, what did that press release just say?
Did it say "automatically optimize flash creative" so lazy designers don't have to? Yes it did! Who is this press release from? Oh. Tatto Media. [Sorry, they all blur together after a while]
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- Yawn. Twitter all aflutter over supposedly sexist Dell website.
- In what feels like the world's longest commercial, food talks about how great Dixie's new paper plates are.
- Got a great logo? Submit it to Wolda, an annual worldwide logo award competition.
- Premium Channels has introduced Premium Campaign Echoes, advertorial mentions that "echo" banner creative.
- Think you're the fastest texter out there? Check out LG's annual US National Texting Championship. You could win $50,000.
- The world's weirdest Coke commercial.
- Paste Magazine is on it's last legs and will launch a "Save Paste" campaign later today.
Social media types and those leading the charge toward the new world of advertising aren't going to like this one. YuMe, in partnership with MindShare, has introduced the iGRP or Internet Gross Rating Point, a metric allowing advertisers the ability to compare their online video metrics with their offline television metrics.
OK, OK, so it's really not that bad. After all, everyone wants to be able to measure, right? But many will say this is just forcing old metrics on a new medium that really deserves its own set of metrics.
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The intrepid and ever-present Jolie O'Dell discovers how Blurb allows designers, with or without design software expertise, to create stunning books of all shapes and sizes. Watch and learn.
By the way, Adrants publisher Steve Hall is involved with Blurb and Ammo Marketing on a project called Killed Ideas. We seek the best creative which, sadly, didn't get to see the light of day for various reasons.
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