New Tool Solves Creativity Versus Strategy Dilemma

Here's the perfect tool for creating your next ad campaign. With a simple slider you can play around with the same ad so that it serves two purposes: to win awards or to follow strategy and build business. Seems you can't have both so you might as well have an easy way to modify the ad you sold to the client that actually works and the one you submit for that awrad you're so disparate for.

And who do we have to thank for this little piece of amazement? An awards organization, of course. Specifically, the Canadian Marketing Association Awards.

Give it a try and see what you can do with a FedEx ad.