The pandemic and its resulting lockdown over the past 12+ months have presented unique challenges for businesses around the world, with some industries being massively affected and others having to adapt and change in order to continue to prove profitable. Using the right online tools and strategies across different digital platforms, some smart entrepreneurs and business owners have made the most of remote working and digital trends, leveraging different platforms and technologies in order to prevent current conditions from affecting their success in the long-term.
Want to make some changes to your company's online strategy? Feel like you could be doing more with technology, or across social media platforms? To help get you inspired, here are a few different examples of tools and strategies that have been used by remote businesses across the globe in order to maintain relevancy and succeed in spite of the pandemic.
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Marketing through sites requires a strategy that takes your business goals, and then uses your content as a primary means to achieve those goals.
For instance, your business goals might include increasing brand awareness -- to achieve this goal, you might implement a content strategy that focuses on SEO to increase website visibility on the SERPs and drive traffic to your products or services. Producing high-quality content to meet business needs can help companies build trust with new audiences and, ultimately, succeed over the long-haul.
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Your brand has more valuable resources in research and implementation today than probably ever before. But even with all of this free information at your fingertips, businesses can struggle with the idea of trying to determine the future for consumer demands when it comes to marketing properly.
Data analytics have been able to bring us one step closer to doing so. Your marketing can accomplish this strong bond with your customers at a high level will result in customer retention and loyalty.
But how to stay relevant with these digital trends:
- How do you still advertise to customers and identify their needs?
- How can you continue to spot market trends in their behaviors to find the unified view and execute a new launch/campaign for a product or service?
- How can you offer an exceptional and customized experience online?
There are many things that Customer Experience Analytics can tell companies that will help them provide marketing, advertising, and service teams with more insight into their behaviors.
Here are some reasons you need to consider Customer Experience Analytics as an essential tool to market for your brand's success.
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CRM strategies are essential for the success of any growing business. Retail businesses need CRM strategies that are dedicated to them to derive sales and grow as a business. Collecting all kinds of customer data like transaction history and basic information is necessary for CRM. Retail CRM involves a lot more than just collecting customer data.
Retail businesses are required to use customer data to utilize it to analyze customer insights. The insights help the business understand the feedback of the customer to improve their products and services. Also, the insights help to develop CRM strategies.
CRM strategies use customer data to form a comprehensive analysis of the customer expectations. It also analyzes the performance of marketing campaigns, sales benchmarks, and more.
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The opinions around PPC advertising can sometimes be confusing. Some marketers believe that PPC ads aren't worth any investments since they drive only immediate traffic and attract the leads that don't always suit what a brand is looking for.
While it's true that organic traffic should dominate your marketing strategy, it doesn't mean that you should completely write off PPC ads as a viable strategy to get more customers. Besides, the statistics support the importance of PPC in marketing:
- Google Ads can help increase brand awareness by up to 80%
- Paid ads return $2 per every $1 spent, which is a 200% ROI
- PPC ads on average deliver 50% more conversions than organic ads
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When you publish a new page or piece of content on your website, what are you trying to get your readers to do? Perhaps you would like them to make a purchase, sign up for an event, subscribe to your newsletter, or simply visit a different page on your site where they can learn more.
Your customers want to be told what to do, so it's vital that you get your calls to action (CTAs) right! In this article, we're going to dive into how you can improve your CTAs and achieve your business goals. Whether you're trying to attract and convert leads, build your subscriber base, or something else entirely, there's a way you can tailor your CTAs to assist you.
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Whether you are selling products or services, the number one factor to make your business work is getting customers. However, acquiring customers isn't as easy as it seems. In these times, where competition is tight and everyone having access to a massive amount of digital marketing channels, the cost of acquiring customers has become more expensive. With marketing costs increasing and customers being less trustworthy of brands, it is safe to say that all businesses need a fresh, creative, breakthrough strategy to obtain and retain customers.
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When you are an eCommerce business owner, your life revolves around campaigns, sales, goodwill, and revenues. Yes, we know how it is!
Today, almost every brick & mortar store owner has their online presence and deals with an eCommerce website. Yes, the advantages over traditional sales means are huge when dealing with your target audience directly.
However, selling your products over eCommerce is not simply plug-and-play. You need to build some credibility and trust to be able to sell your product to new visitors or potential leads (people that have visited your store for the first time). To increase your revenue you need to get Brainvire.com eCommerce seo for your business.
So, how do we build credibility over eCommerce websites? The answer is simple, 'Trust Signals.' Let's check out what it means.
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As an e-commerce business, you need to think of so many different aspects of your business. From increasing sales to improving your digital marketing strategy, it all makes a difference. And, another super-important factor that you need to keep track of is your business' churn rate.
Simply put, churn rate is a business metric that tells you how many people left your business over a certain period. To make sure this number is not growing strong, you need to learn how to calculate the churn rate, and how to reduce it. Below, you'll find everything that you need to know about the churn rate for your e-commerce website.
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Many times businesses will place SEO at the back-burner of things that they need to focus on for their site's performance. Then they wonder why their website isn't ranking at the top of Google's search results.
SEO isn't something you prioritize for the very end but is rather a fundamental aspect that should be kept in mind at every stage of creating and building your website.
If your site is simply focusing on its design to improve user experience, you will end up disappointed because, the truth is, it's ultimately SEO that contributes far greater "points" toward a user's positive experience on your site.
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