How Can You Take Advantage of Google to Improve Your Business


Marketing through sites requires a strategy that takes your business goals, and then uses your content as a primary means to achieve those goals.

For instance, your business goals might include increasing brand awareness -- to achieve this goal, you might implement a content strategy that focuses on SEO to increase website visibility on the SERPs and drive traffic to your products or services. Producing high-quality content to meet business needs can help companies build trust with new audiences and, ultimately, succeed over the long-haul.

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by Steve Hall    May- 3-21    
Topic: Tools

Why Customer Experience Analytics is the Future of your Brand's Success


Your brand has more valuable resources in research and implementation today than probably ever before. But even with all of this free information at your fingertips, businesses can struggle with the idea of trying to determine the future for consumer demands when it comes to marketing properly.

Data analytics have been able to bring us one step closer to doing so. Your marketing can accomplish this strong bond with your customers at a high level will result in customer retention and loyalty.

But how to stay relevant with these digital trends:

  • How do you still advertise to customers and identify their needs?
  • How can you continue to spot market trends in their behaviors to find the unified view and execute a new launch/campaign for a product or service?
  • How can you offer an exceptional and customized experience online?

There are many things that Customer Experience Analytics can tell companies that will help them provide marketing, advertising, and service teams with more insight into their behaviors.

Here are some reasons you need to consider Customer Experience Analytics as an essential tool to market for your brand's success.

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by Steve Hall    Apr- 8-21    
Topic: Tools

Retail CRM Strategy One Must Follow to be Successful


CRM strategies are essential for the success of any growing business. Retail businesses need CRM strategies that are dedicated to them to derive sales and grow as a business. Collecting all kinds of customer data like transaction history and basic information is necessary for CRM. Retail CRM involves a lot more than just collecting customer data.

Retail businesses are required to use customer data to utilize it to analyze customer insights. The insights help the business understand the feedback of the customer to improve their products and services. Also, the insights help to develop CRM strategies.

CRM strategies use customer data to form a comprehensive analysis of the customer expectations. It also analyzes the performance of marketing campaigns, sales benchmarks, and more.

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by Steve Hall    Mar-18-21    
Topic: Tools

Writing an Ad Copy for PPC: 5 Tips to Follow

The opinions around PPC advertising can sometimes be confusing. Some marketers believe that PPC ads aren't worth any investments since they drive only immediate traffic and attract the leads that don't always suit what a brand is looking for.

While it's true that organic traffic should dominate your marketing strategy, it doesn't mean that you should completely write off PPC ads as a viable strategy to get more customers. Besides, the statistics support the importance of PPC in marketing:

- Google Ads can help increase brand awareness by up to 80%
- Paid ads return $2 per every $1 spent, which is a 200% ROI
- PPC ads on average deliver 50% more conversions than organic ads

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by Steve Hall    Mar-18-21    
Topic: Tools

9 Ways To Improve The Calls To Action On Your Site


When you publish a new page or piece of content on your website, what are you trying to get your readers to do? Perhaps you would like them to make a purchase, sign up for an event, subscribe to your newsletter, or simply visit a different page on your site where they can learn more.

Your customers want to be told what to do, so it's vital that you get your calls to action (CTAs) right! In this article, we're going to dive into how you can improve your CTAs and achieve your business goals. Whether you're trying to attract and convert leads, build your subscriber base, or something else entirely, there's a way you can tailor your CTAs to assist you.

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by Steve Hall    Mar- 4-21    
Topic: Tools

Customer Acquisition: How to Get New Customers for Your Business


Whether you are selling products or services, the number one factor to make your business work is getting customers. However, acquiring customers isn't as easy as it seems. In these times, where competition is tight and everyone having access to a massive amount of digital marketing channels, the cost of acquiring customers has become more expensive. With marketing costs increasing and customers being less trustworthy of brands, it is safe to say that all businesses need a fresh, creative, breakthrough strategy to obtain and retain customers.

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by Steve Hall    Mar- 4-21    
Topic: Tools

Your Ecommerce Site Will Die Without These 3 Trust Signals


When you are an eCommerce business owner, your life revolves around campaigns, sales, goodwill, and revenues. Yes, we know how it is!

Today, almost every brick & mortar store owner has their online presence and deals with an eCommerce website. Yes, the advantages over traditional sales means are huge when dealing with your target audience directly.

However, selling your products over eCommerce is not simply plug-and-play. You need to build some credibility and trust to be able to sell your product to new visitors or potential leads (people that have visited your store for the first time). To increase your revenue you need to get eCommerce seo for your business.

So, how do we build credibility over eCommerce websites? The answer is simple, 'Trust Signals.' Let's check out what it means.

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by Steve Hall    Feb-19-21    
Topic: Tools

How to Calculate and Reduce Churn Rate for Your Ecommerce Website?


As an e-commerce business, you need to think of so many different aspects of your business. From increasing sales to improving your digital marketing strategy, it all makes a difference. And, another super-important factor that you need to keep track of is your business' churn rate.

Simply put, churn rate is a business metric that tells you how many people left your business over a certain period. To make sure this number is not growing strong, you need to learn how to calculate the churn rate, and how to reduce it. Below, you'll find everything that you need to know about the churn rate for your e-commerce website.

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by Steve Hall    Feb- 9-21    
Topic: Tools

3 Ways SEO Online Marketing Can Transform Your Business


Many times businesses will place SEO at the back-burner of things that they need to focus on for their site's performance. Then they wonder why their website isn't ranking at the top of Google's search results.

SEO isn't something you prioritize for the very end but is rather a fundamental aspect that should be kept in mind at every stage of creating and building your website.

If your site is simply focusing on its design to improve user experience, you will end up disappointed because, the truth is, it's ultimately SEO that contributes far greater "points" toward a user's positive experience on your site.

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by Steve Hall    Feb- 1-21    
Topic: Tools

16 Best Tools to Use as a Copywriter


Copywriting is a challenging task, often because it involves encouraging the reader towards a call to action, such as signing up or buying. The process is time-consuming, cumbersome, and competing.

As a copywriter, you need to begin with an idea that has the right research and thought backing it. Eventually, as the idea begins to take shape on your screen, you need to put on the hat of an editor and diligently proofread through columns of text before publishing it.

Every professional has their tools and as a copywriter you need your own set to complete tasks faster, better and in an automated manner. The following 16 best tools to use as a copywriter are hand-picked to make your job easier.

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by Steve Hall    Jan-25-21    
Topic: Tools