How to Calculate and Reduce Churn Rate for Your Ecommerce Website?


As an e-commerce business, you need to think of so many different aspects of your business. From increasing sales to improving your digital marketing strategy, it all makes a difference. And, another super-important factor that you need to keep track of is your business' churn rate.

Simply put, churn rate is a business metric that tells you how many people left your business over a certain period. To make sure this number is not growing strong, you need to learn how to calculate the churn rate, and how to reduce it. Below, you'll find everything that you need to know about the churn rate for your e-commerce website.

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by Steve Hall    Feb- 9-21    
Topic: Tools

3 Ways SEO Online Marketing Can Transform Your Business


Many times businesses will place SEO at the back-burner of things that they need to focus on for their site's performance. Then they wonder why their website isn't ranking at the top of Google's search results.

SEO isn't something you prioritize for the very end but is rather a fundamental aspect that should be kept in mind at every stage of creating and building your website.

If your site is simply focusing on its design to improve user experience, you will end up disappointed because, the truth is, it's ultimately SEO that contributes far greater "points" toward a user's positive experience on your site.

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by Steve Hall    Feb- 1-21    
Topic: Tools

16 Best Tools to Use as a Copywriter


Copywriting is a challenging task, often because it involves encouraging the reader towards a call to action, such as signing up or buying. The process is time-consuming, cumbersome, and competing.

As a copywriter, you need to begin with an idea that has the right research and thought backing it. Eventually, as the idea begins to take shape on your screen, you need to put on the hat of an editor and diligently proofread through columns of text before publishing it.

Every professional has their tools and as a copywriter you need your own set to complete tasks faster, better and in an automated manner. The following 16 best tools to use as a copywriter are hand-picked to make your job easier.

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by Steve Hall    Jan-25-21    
Topic: Tools

The Psychology Of Color: Is It Important For Website Development And SEO?


Experts believe that colors affect our moods, emotions and feelings. Seeing warm or soft colors such as red, orange or yellow can make us feel calm, happy, relaxed and full of energy.

On the other hand, looking at dull or muted colors such as grey, cool blue, beige etc., can make us feel dark and gloomy. The brightness and tone of color have a significant impact on our emotions and thoughts.

For example, red can increase our appetite while also grabbing our attention and signaling our brain that there might be danger ahead.

A research study found that better quality infographics on a website, including warm, inviting colors in the visuals, helped increase the conversion rate of customers by 24%. This is because our brains can't read and absorb all the information listed on a website, even if it's divided into small paragraphs and bullet points.

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by Steve Hall    Jan-19-21    
Topic: Tools

How Technology Creates a Modern Working Environment


Did you know that robots and automation will replace a third of all workforce based in the US by the year 2030? That's scary but true. According to global consultants McKinsey's report released in 2017, the machines will make humans quit in 10 years from now. What's more interesting is that humans' role in supervising the tech would become obsolete in the future. The fact is that AI, machine learning, and virtual assistants are creating a paradigm shift before our eyes.

The role of tech in changing our world has been the subject of debate for quite some time. It is something that assists human beings and makes their work easy, convenient, and seamless. Simultaneously, tech's individual uses are so many, from flying cars to Smart Cities using the Internet of Things (IoT). But what deserves some more spotlight is its increasing use in organizations today.

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by Steve Hall    Dec-17-20    
Topic: Tools

The Foolproof Guide to SEO Keyword Research


Keywords are the words or phrases that pop up frequently on a web page, article, or blog post. These are the keywords that are typed in by the person searching for some specific information. The web pages, articles, and blog posts that contain the specific keyword(s) or keyword phrases appear in the search results. But getting your website or blog to rank higher for specific keywords is the real challenge that's faced by many business owners and marketers.

While Google has historically kept marketers and SEO experts on their toes by regularly releasing updates to its search algorithm, the one thing that has remained consistent in its importance is: keyword research.

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by Steve Hall    Nov-30-20    
Topic: Tools

What to Look for in a Laptop For Remote Work


The rights tools are paramount if you are going to be productive when working remotely. All the laptops used to work remotely should have several features. While these features are part of any good laptop, they can make the difference between a worry-free day at home or hours of work loss while trying to come up with an IT solution to your problems.

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by Steve Hall    Oct-26-20    
Topic: Tools

What is SEO? | Top 5 SEO Trends You Need to Know in 2020


What is SEO?

SEO means search engine optimization. This is an art that ranks high in the search engine of an unpaid area, also known as regular lists.

Search engine optimization (SEO) optimizes your web content so that the search engine displays the best results when searching for that particular keyword.

When it comes to SEO, there is you, the search engine, and the user. When you have an article about how to make vegan lasagna, you want the search engine (90% of the time, Google) to show it as the best result for anyone who searches for the term "vegan lasagna"

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by Steve Hall    Sep- 8-20    
Topic: Tools

Importance of Basing Your Marketing Decisions on Data


Data plays a significant role in strategizing your way forward as a marketer or a business. No matter how small or big your business is or what industry you are in, data is influencing your decisions, impacting your marketing strategy, and how you operate your business.

In the present day scenario, if you don't know what your customers want, then your chances of success are extremely low. And there is no excuse for not using data to your advantage. There is a wide variety of tools available that allows you to capture a range of data at different stages in your marketing campaigns. Today, nobody practices mass and untargeted broadcasting. The advancement in digital techniques has brought in an extensive reach with precise targeting accuracy.

Data-driven decision-making involves collecting data based on key performance indicators (KPIs) or measurable goals, evaluating facts and patterns from these insights, and utilizing them for developing activities and strategies that benefit your organization in a number of areas.

Basing your marketing decisions on data allows you to work on your key business goals by leveraging analyzed and verified data instead of just trying to push buttons in the dark.

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by Steve Hall    Jul-25-20    
Topic: Tools

10 Best Android Apps for Marketing Managers


The world is forever changing, with more and more companies moving towards establishing an online presence. So how do marketing managers stay updated and maintain their projects? Fortunately, most people in the industry are likely to have access to a mobile device. It can help you stay in control after ScanTeam gives you the initial boost.

Today, you'll learn about 10 of the best marketing apps for Android that you should download to keep you ahead of the rest. Over and above these apps, you should have the relevant social media apps (Facebook, LinkedIn, Twitter, etc.) downloaded.

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by Steve Hall    Jul-20-20    
Topic: Tools