The Tools and Strategies Used by Thriving Remote Businesses in 2021
The pandemic and its resulting lockdown over the past 12+ months have presented unique challenges for businesses around the world, with some industries being massively affected and others having to adapt and change in order to continue to prove profitable. Using the right online tools and strategies across different digital platforms, some smart entrepreneurs and business owners have made the most of remote working and digital trends, leveraging different platforms and technologies in order to prevent current conditions from affecting their success in the long-term.
Want to make some changes to your company's online strategy? Feel like you could be doing more with technology, or across social media platforms? To help get you inspired, here are a few different examples of tools and strategies that have been used by remote businesses across the globe in order to maintain relevancy and succeed in spite of the pandemic.
Leveraging Social Media
Social media has proven an invaluable tool for people wanting to stay in touch with friends and family throughout the pandemic. The most successful online businesses in the past twelve months have been the ones that have leveraged this increasingly active userbase, keeping in contact with potential clients/customers on different social media platforms and offering varied posts across different platforms like Facebook, Instagram and Twitter.
It can often feel like you're screaming into the void when starting out a business and trying to reach the desired demographic, and so using social media platforms to interact and connect with like-minded individuals is always a good place to start. From there, you can see the sorts of posts and content that the community you're trying to attract tends to gravitate towards, and get an inclination as to what you should be doing.
Tip - If you don't have a dedicated designer working on visuals for your company, try using an online toolset such as Canva in order to get the job done more efficiently. With built-in templates for things like Instagram Stories, YouTube banners and more, it makes the process of tailoring posts to different social media platforms that bit easier.
Ease of Communication
As well as social media being crucial for people wanting to stay in touch with one another during the pandemic, video conferencing software such as Zoom, Microsoft Teams and Skype has proven extremely important for colleagues needing to stay in contact with one another and work as efficiently as possible when remote.
As well as making sure that you and all your colleagues are connected on the right platforms, you might also want to take a closer look at how you could use remote software to connect with clients and customers, in lieu of being able to meet up in person. There are numerous businesses that have innovated recently by allowing customers to schedule meetings over Zoom or through a bespoke video platform, getting the next-best-thing when they can't leave their own homes.
Forward-thinking Tech Solutions
As well as leveraging social media platforms and making sure that the optics of your business are well optimised for the online space, you should also think about how you can innovate with the content/service that you offer, using modern technology in order to provide your audience with unique experiences that they are unable to get anywhere else, and won't soon forget.
Stepping in as a replacement for real spaces, for instance, virtual reality is being used in a variation of different interesting ways. For example, property investment company RWinvest have used VR technology in conjunction with screenshares and virtual meetings in order to show their clients and potential investors what properties will look like from afar. Using their own headset (or smartphone display as an alternative), they can get a fully 3D, immersive view on their prospective investment without needing to leave the home.
