Atlas Announces On Demand Campaign Management System

aQuantive's Atlas, well known for its online campaign management capabilities, is stepping into the world of On Demand television with the launch of a new division called Atlas On Demand. The new division will focus on providing campaign management and measurement metrics for On Demand viewership.

Atlas On Demand applications will be incorporated into the existing Atlas digital advertising management solution providing an integrated On Demand advertising media platform. Current Atlas clients include Doner, Mediaedge:cia, Euro RSCG, Hill Holiday, Avenue A / Razorfish, Camelot, ID Media, Initiative Media and OMD. Atlas On Demand is led by Senior Vice President and General Manager Scott Ferris, who joined Atlas in 2003.

Adobe Ships Creative Suite 2

Adobe Tuesday announced the release of Adobe Creative Suite 2. Adobe Creative Suite 2 Premium Edition integrates new full-versions of Adobe Photoshop CS2, Adobe InDesign CS2, Adobe Illustrator CS2, and Adobe GoLive CS2. The recently released Adobe Acrobat 7.0 Professional is also included.

Adobe Creative Suite 2 includes the enhanced Version Cue CS2 and introduces Adobe Bridge, which provides a dashboard into projects and direct access to the new Adobe Stock Photos service and a Help Center link to Adobe Expert Support. Creative Suite 2 includes mobile authoring capabilities, creating and making content readily available for the Web and handheld devices.

In addition, Adobe InCopy CS2, a professional writing and editing program that integrates tightly with Adobe InDesign CS2 software, shipped Tuesday as well.