In a campaign that's been running for quite some time, a tongue-in-cheek series of ad campaigns by Ketel One does away with the hot chicks and the cool-looking dewy bottles of vodka. Instead, they're buying out whole billboards and pages in magazines to deliver what's typically a one- or two-sentence statement with no calls to action or attempts to glamourize their product. In fact, the ads are downright insulting. Our personal favorite is the one that says "There you go again, leading by example." This one is pretty funny too but apparently some people don't seem to think the campaign's that great.
That's okay. The people who matter know it's "drawing board," not "drawing bar." Now we're going to raid the fridge and lead by example. - Contributed by Angela Natividad
With the help of photographer Juergen Teller, who's really into disposable cameras, Marc Jacobs unveils his new line of ready-to-wear with a series of gritty, decidedly uncute print ads. The muse of choice is Jennifer Jason Leigh and for the condemned backdrop he's using she's just perfect: nice and tired-looking. Not that we're giving the typically cracked-out models any preference. Check out shots from the campaign here, here and here. - Contributed by Angela Natividad
- XM is launching a Lowe New York-created Q4 Holiday ad campaign which will include television, cable, print, DM and interactive.
- In Demand Networks is launching a $1 million campaign to promote its 24/7 Howard Stern subscription TV channel.
- And just or fun, Brooke Hogan. They really can make anyone look good on a magazine cover.
- A Bosch bush moons an old guy next door for, well, we have no idea. Probably some sort of turbocharged hedge trimmer.
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Assuming this is a real ad - because as we all know and as you readers have been so vicious in pointing out, fake ads are a dime a dozen in the world of Flickr - Bentley just wants the rest of us poor, unfortunate slobs to know for sure we are, most assuredly, lesser human being than Bentley owners.
- This Saturday, HighBeam Research is opening up their premium online subscription service to everyone for the entire day. Nothing like forcing the industry's research enthusiast to work on a Saturday.
- Dutch actress Halin Reijn explains her recent nipple slip at the premiere of her Paule Verhoven-directed film was a planned stunt for Pink Ribbon during the Netherlands Breast Cancer Awareness month. If only Tara Reid thought of that when she revealed her newly created jug to paparazzi a while back.
- Pace Communications, publishers of Quince Girl magazine, has launched Quinceanera Eleganta, a catalog for the U.S. quinceanera. Quinceanera is the lavish, wedding-like celebration of a Hispanic girl's 15th birthday.
- Gateway announced it will award its mdia account to Initiative who peviously handled the account up through 2003 when Carat took over.
Certainly if the product is adult-focused and the intended target audience is to be adult then by all means, pulling out the big grown up intentions and inserting them in the ad makes all the sense in the world. After all, sexy lingerie can most certainly cause pregnancy and it's a marketers duty to notify potential consumers of this danger.
Juicy Couture released a weird print ad featuring old women with cotton candy hair standing beside a more conventional model. Hmm. Well, we knew Sophia was going soon, but couldn't they have done a better job of replacing her? - Contributed by Angela Natividad
In a new campaign called "So You," Thomasville juxtaposes furniture with women's bodies. This is kind of neat if you ignore the fact the whole push for women's individuality, rights, etc, etc, has been about avoiding that whole uncomfortable tendency to compare women to objects. Then again, being paired up with a nice curvy vase is a little flattering. But a fucking stuffed couch? Come on! - Contributed by Angela Natividad
Edit - Oops, the vase is a couch too. Even better.
Eschewing the usual high fa luting style most European brands adopt when marketing their fashions, European denim company Lee Cooper, with help from Gyro Worldwide, is launching its brand in the U.S. with a decidedly more playful, working class approach. Oh yes, the sex and hotness are still there but not in that GQ-like style. Take a look at the print ads here.
As Gawker posits after viewing this Harry Rosen ad featuring Malcolm Gladwell, apparently Canada has a very different perception of what celebrity is not to mention hairstyle. But it's all OK because it's for charity: the Toronto General Hospital Multi-Organ Transplant Program. Maybe there's a hair transplant joke here somewhere but we can't seem to find it.
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