Euro RSCG Chicago has created a print campaign for its footwear retailer client O&I Shoes. The ads, which break Monday and focus on the retailer's fashionable but practical to wear line of footwear, carry the headline, "Comfortable Shoes You'd Actually Be Caught Dead In." With images of fashionable footwear-clad women on a morgue slab and in a coffin, we're betting this campaign just might give cause for the reader to pause a bit before turning the page. See both versions of the ad .
Boozhy points to a new campaign from Brazil for Forum Jeans which is letting its feelings towards the country's government be known in the form of ads that depict models beating the crap out of government officials. We could probably use some of that type advertising in America too. Diesel?
Found on Supertween and The Cool Hunter and sent to us by Susannah Breslin, these ads, created by Red Cell, for Milan womans' boutique Antonia apparently want men to think the store's so cool, they'll do anything to get in. Or, it's yet another ad treating men like idiot metrosexuals. Or, it's just high fashion advertising for which there's never a good explanation.
In a departure from typical resort advertising, Austin-based McGarrah/Jessee, for its Hyatt Regency Lost Pines Resort and Spa client, has created ads that look like museum dioramas. The dioramas highlight the resort's wilderness locale but also interject the luxury features of the resort as well. The dioramas were painted by landscape artist Don Collins and photographed by Brent Humphreys.
The ads will run in Conde Nast Traveler, Travel & Leisure, and Southern Living along with a list of Texas-based publications such as Texas Monthly and D Magazine.
The joke is so overdone and we really wonder if anyone ever did it in the first place but this copy-your-ass co-op for the new Dodge Caliber, a car created for the 25-34 middle income crowd, just make us laugh. We don't know why. It just does. Maybe we copied our own ass in a drunken stuper years ago and this brings back memories. The campaign will include a slew of television commercials and additional print executions. Pardon the crappy scan.
Last night Major League Baseball and the Partnership for a Drug Free America held a press conference to announce a new public service campaign against steroid use. The campaign will consist of television, radio and print work created by BBDO New York. The first spot broke last night and focuses on the harmful effects of steroid use including shrinking manhood as illustrated through deflating balls. Witty.
To promote its new GMC Yukon SUV, GM has launched an interesting campaign that uses graffiti-like imagery that's really engineering equations along with a URL pointing people to a microsite called Beyond the Drawing Board. On the site, there is endless information about the vehicle presented within the grafitti-like motif (OMG, did we just use the word "motif?" Please, forgive us. That's like saying "synergy" after the 80's ended.) Upon hearing the audio intro to the site, "What happens when passion becomes obsession? When the need to innovate is unquenchable? When the desire to create is all consuming?", we resisted the urge to respond, "Gee, um, create a piece of Flashtastic orgasmimage that makes our tired old laptop's fan spin up to top velocity in an attempt to cool the burden placed on the processor by all this Flashtastic exuberance."
Now here's an ad with some moxie if that's the right word. In this ad for Aloha Airlines, we have this couple sitting together accompanied by the copy, "We'll deal with your luggage. You deal with your baggage." Whether that sentiment eludes to the husband's bulging mid-sectional baggage or the personal baggage he burdens his wife with with his apparent smugness, the ad certainly extends well behind the save haven of most ridiculously sachrin airline advertising. The work comes from Hawaiian agency Milici Valenti Ng Pack.
For its client Heroes of the Game, an Avon, CT sports memorabilia shop, Adam $ Knight Adveetising created a series of posters focusing on baseball greats such as Ted Williams, Don Zimmer, Willie Mays, Earl Torgenson and Mickey Mantle, The posters will be placed in-store as well as at card shoes. A series of print ads is planned as well. Take a look at the campaign here.
We love PSAs. We especially love PSAs from countries outside the U.S. where creating an ad that dramatically delivers the message isn't hampered by left, right, middle-winged cause groups that feel anything beyond a shot of a smiling baby will be offensive to...well...some small minority no one's ever heard of. So we gleefully share this Berlin-based public serviced announcement encouraging bicyclers to wear helmets.