Mia Hamm Expecting Kicking Duo in Spring '07
Weird. But we're fond of Mia because she did those cute "anything you can do I can do better" ads with MJ before he got lame. So congrats on the pair! - Contributed by Angela Natividad
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NewsFlash! Sex Doesn't Sell...At Least in America Publisher Emap has shuttered the U.S. edition of its lad book title FHM. Apparently, the title isn't growing as much as the company would like. The U.K. edition of the magazine and the FHM's U.S. website will continue operation. Who new there cold be such a thing as too many scantily clad women for the market to bear? 'Entertainment Weekly' Declines Hollywood Humor Campaign It seems silicone breast implants and Scientology are two topics Entertainment Weekly would rather leave alone lest it spark fury among the Hollywood elite that makes its existence possible or raise the ire of Tom Cruise's lawyer Betram Fields. The magazine rejected a TDA Advertising & Design-created campaign for outerwear company Cloudveil Mountain Works' new Hollywood skiwear line. The campaign was intended to reach Hollywood elite during the Sundance Film Festival and other events held at Aspen and Vail ski resorts. One ad pictures a mock Aspen street sign, stating "Silicone implants begin to freeze at -10˚ Fahrenheit." Additional text, underneath inset photos of three Cloudveil jackets, read: "We'd like to remind you Hollywood types to dress accordingly." A second ad showed a Cloudveil jacket over copy reading: "We wanted celebrities visiting ski towns to know about us. It was either run an ad in this magazine, or become scientologists." See them both here and here. Travel Agency Campaign Transforms Daydreams Into Reality We like the way this Grey-created campaign for travel agency Cruise Ship Centers integrates with everyday life and plays into the daydreams we all have about that perfect vacation we'd rather be on than the boring meeting we're sitting in or the monotonous work we're in the middle of. Each image in the campaign from the cruise ship-like iron to the leaning tower of Pisa-looking stack of cocktail glasses to the Alaskan iceberg-looking ice cream cone to the Caribbean island-looking coffee spill masterfully enables the dream. The ads are simple with minimal copy and they do their job beautifully. See all four ads here. Hospital Campaign Gets Artistic We don't usually expect to see famous impressionist artwork in hospital ads which is why this ad campaign for New Hampshire's Exeter Hospital by Boston-based Winsper jumped off the pages of the press release and slapped us pleasingly in the face. With the tagline The Art of Wellness," the campaign aims to, well, be different and, thankfully leave behind the overused, meaningless white coat and cutesy family imagery of which most hospital ad campaigns, sadly, consist. The creative will see representation in print, on radio and on billboards. See all the creative here. Dentsu Demonstrates Fine Line Between Fandom and Activism The fine people at Dentsu Canada created this magazine ad that won Finalist caliber at this year's IAA Young Creative Competition in London. Peel the pro-Justin message off a love-starved fan's sign and turn her into a passionate anti-war activist. If only it were that easy in real life. Though we're less jarred by the girl's transformation than the contextual change of the goofy-looking man with the open-chested shirt and necklace behind her. Copy reads "Support a better cause" and is for the United Nations Youth Group. - Contributed by Angela Natividad Levi's Scores with On4Life Despite the lame On4Life tagline and the suggestion they've done this before, Levi's Red Tab campaign gets its point across nicely and doesn't waste words doing it. It also happens to be damn good-looking. Check out the subtle use of shading in one variation and the contrast between dark, light and body shape in another. We've always lamented Levi's unique penchant for creating visually stunning, provocative adwork while somehow still managing to suck in the real world. Let's hope they get it right. They can start by firing the douche who named the campaign. - Contributed by Angela Natividad Talking About Sex Makes For Better (And Safer) Sex Before the wonders of the Internet, we never had the pleasure of experiencing how open other countries are about the subject of sex. In America, we toss the subject into a box, throw away the key and hope no one ever finds it. Caffeine Marketing points us to a Belgium-based sex and AIDS awareness campaign by Sensoa. There are several versions of the ad that were developed for both the general public as well as specific audiences such as school children and homosexuals. Translated, one of the ads reads, "Oral, vaginal, anal. How about verbal? Say what you like, what you expect, how far you will go. And expect the same from your partner. Because good agreements makes good sex." Moses Parts Sea to Nasty Surprise A detail-rich image, coupled with a story almost everybody knows from childhood, do heavy-handed justice to the usual "don't litter" message. We can just hear the chosen ones complaining about the litter as they trot across, kicking debris out of the way with their sandals, as Moses clutches his temples in consternation. Brentter points us to this ad by Young and Rubicam, Paris for social-minded and trendy Surfrider. We think it's clever and a touch risque, especially in this political climate, but for an Echo Boomer grassroots organization it's an interesting break from the "let's ignite the young/zealous/psychotic!" guerilla campaigns and cut-outs of dead people. - Contributed by Angela Natividad Radar Magazine Just...Won't...Die, Returns Again In this week's Advertising Age, that on again, off again culturati wannabee magazine Radar has placed an ad announcing its return. We've lost count but we think this is at least the third time the magazine has attempted a comeback. While we've seen all manner of magazine ads touting their numbers as if they were the only choice a media buyer could possibly make, there's something cheekishly inventive about this Radar ad. Especially the last fact: 0 subscriptions ordered by the Holmes-Cruise residence. 
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