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You're into Yoga? Pardon Me While I Cream Myself Did you ever have that fantasy about looking so hot that other hotties literally pause on the street to look at you? Or make love to themselves against your windows? Or put on period costumes to play kinky games around your body while you complete yoga postures? We all have. And it's all in this Equinox spot by Fallon. But wait! There's more. 'Best Ad Ever' is for ... Volvo? Guess So. Dave and Eddy claim they've found THE GREATEST AD EVER. (And it's not that damn Volkswagen ad.) In an attic! Visual fetishists, prepare to be disappointed. It lacks color, imagery or music to boost its emotional cred -- just 1,033 words to paint its picture. It's compelling, clever and persuasive, if you bother to read it. And it's for the Volvo! See the ad, sandwiched somewhere amidst Dave and Eddy's gushy storytelling, right here. iPod Central in Teen Pedestrian Death Campiagn While Apple certainly isn't going to like this campaign, Sydney's police department felt it necessary to call attention the the apparent epidemic of teenagers dying while crossing the street, unable to hear oncoming cars because they were using an iPod. Agency's Orgiastic Imagery Plays Visual Trickery Boulder agency TDA Advertising & Design, "a big advocate of, and more than willing to perform gay marriages, " so says CD Jonathon Schoenberg, has created an interesting cover for quarterly elephant magazine, a guide to "The Mindful Life." Intertwined are two couples each embracing their partner creating some intriguing optical trickery. Depending upon your sexual proclivities, it just might be fun to be in the middle of all of that. Tourism Dept Positions Philly as Land of Pleasures Untold To drive people into the arms of Philly, the Greater Philadelphia Tourism Marketing Corporation gives us a print campaign called uwishunu ("You wish you knew" in ... hipster-language?) which, from what we can tell, is all about people trying to infiltrate Philadelphia entryways. The tagline: "Let curiosity get the best of you." Our curiosity is going, "What's the heroin quotient in Philly?" Smart Sheep Make Savvy Friends (Plus You Can Shear Them!) This Smartwool campaign by TDA ADVERTISING & DESIGN, Boulder, suggests Smartwool's sheep can outdo seeing eye dogs, gun dogs and St. Bernards. Very cute. The tagline: "Sheared from the smartest sheep." We're not sure why Smartwool thought endearing smart sheep to us would make us want to buy socks made of said sheeps' hide. But this isn't really the time to protest. We are wearing woolly socks now. They are warm and cozy. And if exchanging them for cotton socks would give a smart sheep its groove back, we would say no. Out of Nowhere, Foster's Goes ENORMOUS Nothing says BIG BRAND like a print ad with a big-ass typeface. With that, get to know the Foster's "BE ENORMOUS" campaign by StrawberryFrog. Just another effort by a fermented beverage to make itself feel big -- real big -- by comparison. Instructions on BEing ENORMOUS are as follows (the spots are resisting our resizing tool. To see the whole thing, click on the ad and arrow down): - Start an ATM conga line Neato. Was "Australian for beer!" just not working out? Masturbation's Net Result Sells Hombre Magazine Now here's a campaign that doesn't beat around the bush...even thought there is beating and bush involved. Rarely do we find ad campaigns so blunt and so bold and so, pray tell, graphically honest as this one. Reminiscent of those fake PUMA ads years ago, this campaign for Hombre Magazine doesn't bother to dance lightly around what some of its readers do when reading the magazine. Created by Leo Burnett Buenos Aires, this is a campaign we'd never see in America because, God forbid, we admit anyone ever in their entire life ever looks at "dirty" magazines or masturbates. Adland has the campaign's entire series of ads here. Triumph Boat Baits Anglers With Fish Fry Feeding Frenzy Does PETA care about fish? If they do, they might not like this new ad campaign from Triumph boats which promotes a Triumph Boat-sponsored "Feeding Frenzy" fishing tournament. With a Game Fish Identification Chart, the campaign, tagged "Good For You, Bad For The Fish," gleefully celebrates the all you can eat fish fry. The campaign, created by The Republik in Durham, NC, includes posters, print and t-shirts to aid Triumph dealers in co-ordinating their individual fish fry events. And in case PETA wants to stage a protest, The first event will be held January 18 at Merritt Marine in Hillsborough, NC.
by Steve Hall
Dec-12-07
Topic: Campaigns, Good, Magazine, Newspaper, Point of Purchase, Poster, Specialty Racy Ads Are Best Viewed Privately FishNChimps tells the hilarious story of how he dozed off on the train with the pages of his GQ magazine open to an ad for John White footwear which falls squarely into the category of "great to look at but not in a public place." Mid-doze, he awoke with a start that seemingly caught the attention of a woman reading the Evening Standard who did her best to politely conceal her chuckle behind the paper after seeing FishNChimps' embarrassment over having been caught with a lingerie-clad booty and a pendulous set of cleavage resting on his lap. 
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