We found this print ad for Toshiba's Smartcard technology in a recent business mag. It features a white executive and a bespectacled Indian IT guy holding the lead on a big dog.
The header copy reads, "Finance & IT: Working Together to Keep the Bad Guys Out."
Supporting text describes how execs will love Smartcard technology because it maintains data integrity and exceeds gov mandates for controlling access. And IT will love it because it "ensures user authentication with an ID card." (We know we get a thrill every time we're digi-frisked.)
Sooo. Is it racist, bad product positioning or right on the (executive!) money?
Having moved on from over privileged whiny teen to desperate housewife, Bebe Sports has unveiled its new print campaign featuring Desperate Housewives star Eva Longoria Parker, who, last year, replaced Mischa Barton as the company's celebrity spokesperson. In the campaign, we see Longoria Parker dressed in Bebe Sports sportswear lounging on a surfboard, posing with a bicycle, standing next to a motorcycle and sitting on a car. See it all here.
Cheil Worldwide put together this ad to illustrate how Samsung brings 40 percent more color to your screen than other HDTVs. The image, chosen because of its nuance in colour, is composed entirely of crayons. It ran in the Wall Street Journal and will appear in Newsweek's Feb 18th issue.
Very cool. (Avoid direct sunlight.)
Here's a piece that uses Super Tuesday to promote Motor Trend magazine's 2008 Car of the Year campaign.
The heading reads, "America Cast Its Vote. Now It's Time for the Dutch." It alludes to yesterday's bids for the presidential incumbents, but actually refers to how North Americans made the Cadillac CTS its Car of the Year.
Witty and wily, in a vapid sort of way.
The ad, produced by Leo Burnett's Frankfurt-based Ignition Groupoe, debuts in Europe today. Check out the CTS at www.voteamerican.eu.
With Super Bowl XLII behind us, we can now turn our attention to more pressing matters in the advertising business: the use of female cleavage and breast-obsessed men to sell stuff. Yea, yea, yea, who wants to read another story about some stupid ad that uses boobs to sell stuff? Oh, you do? OK, let's continue then.
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Here's a contemporary homage to the classic Volkswagen ads created by Doyle Dane Bernbach, NY. This version was put together by DDB, Paris. Adland has more. Some, like this one, position the 60-year-old van as politically transcendent as well as timeless.
Hey. Didn't the Dharma Initiative in Lost use VW vans?
So there's this BBC show. It's called Neighbours and it's changing stations to channel Five. To make the transition as smooth as possible, Five tapped VCCP, which came up with this sunny little print and bus campaign.
All the characters are featured in ha-ha-you-love-us! fashion, under intersecting street signs that read "Same Ramsay St." and "New home." We were like, Hey, this looks festive. Neat wallabee.
Then we thought, Why are there so many parrots in this picture? The enigma drove us to Google, where we found this.
Suburban parrot diaspora. Only in the wild and wacky UK -- or, in the case of Neighbours, Australia, apparently.
This campaign baffles. While the Family Violence Partnership in Milwaukee wants people to realize statutory rape in a bad thing, the campaign, which features young girls with big (digitally enhanced, we assume) breasts, sexualizes these young girls into objects of desire. Now maybe the campaign is trying to say no matter how huge a girl's breasts are or how hot she might be, if she's under 18, she's still off limits but to "normal" people, it sends a very queasy, disconcerting message.
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In a simple ad which reads, "This is a message from TCM to all the Hollywood screenwriters on strike: Keep it up, guys. After all, the greatest movies have already been written," TCN pretty much craps all over the writers and their ongoing strike.
For Valentine's Day, grocery chain Piggly Wiggly is offering a $5,000 diamond necklace to its Angus beef buyers. The winner will be selected on February 11.
We're weirded out by the contest creative, which feature a woman wearing meat where a diamond should be. Clearly the difference between uncut rock and uncut bloody raw rack is narrower than we thought. Check out the Say it with Beef variant.
If nothing else, we're gonna assume this means we can take Steak and Blowjob Day off the calendar.
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