After all that awkward backtracking over how much agencies dish out for its pencil-shaped paperweights (where does all that money go?), The One Show is under pressure to lighten the strain on its PR team.
Add to that the usual speculation about whether an old boy's club decides who wins what each year. How best to respond? Nudge-nudge the conspiracy theorists back, which is what One Show tries doing in this series of wordy tongue-in-cheek prints.
With headings like "Secret handshakes. Secret passwords. Secret secrets," creatives hither and yon can guffaw while the One Club rib-jabs and wink-winks the following message into our collective subconscious: Think we're not transparent enough? That's because WE'RE NOT!
"Shadowy" is at left. Also see "Whisper" and "Shroud." Work by Charlotte-based BooneOakley.
Aw...look. It's butter that's nice to bread and croissants. How is this GayLee spreadable butter so
nice? Because it's not hard, spreads easily and doesn't destroy what it's being applied to.
But come on.
Have we really arrived at a place where we need a product like this when all one needs to do is store regular butter out of the refrigerator where is won't get hard and will spread just as easily as a "spreadable" butter which is likely filled with unnecessary chemical ingredients?
Remember this? No? Perhaps it was the distracting imagery that took your attention away from the product advertised in the ad. Something about really big, fake breasts as a metaphor for the increasing fake-ish world we live in and how wonderful and counter to that are New York Fries.
Yea, big breasts selling stuff. Who knew?
Well now we have an Elvis impersonator attempting to draw the same metaphor albeit in a much less curvaceous manner. Does it work? Do you care?
This one comes to us from zig.
Levi's has partnered with Dazed & Confused for a window display competition. This is for the Carnaby Street store in London. In the event that your blood, sweat and tears make it to the store window, your work will be featured in the June issue of Dazed & Confused, and you'll also win a token, if paltry, 501 pounds.
For that much, they're probably not getting the Five on Fifth treatment. But sometimes people surprise you in exchange for a little limelight.
More about the Carnaby Street display contest here.
In a tech-zealous adaptation of the WWJD? wristband trend, The Sound Advice Project lets parents record DON'T-DO-DRUGS! messages, which are translated into a "three-dimensional representation" and made into bracelets for impressionable weebies.
We dig how some of the printwork totally plays on pre-ado insecurities: "His voice is cracking. He embarrasses easily. Now is the perfect time to buy him a bracelet."
Oh, that's just malevolent. But it probably merits pointing out that any kid willing to wear Mummy's good intentions on his sleeve is probably more at risk of getting his favourite snowcap stolen than of smoking a blunt after school.
Diggin' these prints by DM9 DDB/Brazil. In each, a FedEx delivery box is positioned as a conduit for items that bear some storytelling cachet. Two sets of hands, reaching toward each other from top and bottom of the frame, represent giver and receiver.
Perfect delivery, no pun intended. (Don't you hate it when people say that? Because if the pun isn't intended, isn't it terrifically convenient that it's there?)
See Trumpet -- the more popular piece -- and Robot.
Gery Colombia interprets Scotch-Brite for whimsical clean-freaks with print ads where rubber gloves are manipulated in the shape of animal bits. At left is Chicken; also see Cow and Crab.
Not - terrifically - original, and heavy with the Real Simple aesthetic.
Wonder who still uses kitchen gloves to wash dishes. It'd be interesting to see a semi-campy glove ad where these bad-boys are used in unexpected -- and yet useful! -- ways. Like putting them on your feet to tightrope over electrified wire. Or something.
You've gotta love when a butterfly says, "It's up to you to help the planet. And if you don't, well, I'll rain an assemblage of caltrops down on you like Greek fire." Which is why we love this new TDA Advertising-created campiagn for 1% For the Planet.
The organization urges people to buy from its stores and urges businesses to sell their wares through the store. One percent of every sale goes to environmental causes
Zippo wises up to its cachet as a potentially "green" product with a brusque new slogan: "Disposable. Just another word for garbage."
On print and banner ads alike, this profundity is flanked by images of dirty disposable lighters, piled up in junkyards. See trash cube, earthbound briquets and three-part display ad.
Creatively, the latter is a disappointing downgrade from this naughty beast. But it gets the point across, and display's cheap these days anyway, so we can't hate with much conviction.
Expect to see the prints in trade pubs, at convenient stores and your local tobacconist. By Brunner/Pittsburgh.
At left is a print piece called "Black is Beautyfull," in which a grinning clay Klansman offers a meager bouquet of flowers to a simpering black chick with a 'fro.
In a variant, "Fun Religion," a Muslim and a Jew surrender to the call of John Travolta, circa 1977.
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