YesBut points out Bubblicious bubble gum has added a new feature to it website called Bubblicious Virtual Buddy. It allows you to pick a character, style them, call an 800 number, record a message which is then spoken by the created character. The entire creation can then be emailed to a friend. Similar to Wedding Crashers' Trailer Crashers promotion, this should make for some interesting inter-teen communication.
TAG Body spray is getting the promotional online game treatment with Hide the Hotties and House Call. Hide the Hotties provides four increasingly difficult game levels in which you have to hide the hotties hanging in your pad before their Dad shows up at the door and kicks the crap out of you. Apparently, if you type the T, A, and G keys, that unlocks a bikini version of the game. This didn't work for us. House Call, which really should have been called Booty Call, lets the gamer sneak through the house to hook up with the hottie of the house.
The first one is amusing. The second one just doesn't work that well. Of course, that could simply be because we suck at online gaming and have an ADD-style attention span.
Even before its release this September, self-appointed anti-gaffiti mouthpiece Queens Councilman Peter Vallone is trashing a new Atari video game, called "Getting Up: Contents Under Pressure," which features a young graffiti artist up against corrupt officials and rival gangs as he spreads his tag around the city. The game was developed by Marc Ecko, features the voice of Talib Kweli and tags from 50 graffiti artists including Cope2 who created the Time Magazine graffiti board.
In a letter to Atari Chairman Bruno Bonnell, Vallone, who is concerned that game and the graffiti tips it provides encourage vandalism, wrote, "You are personally encouraging children to deface neighborhoods, break the law and wind up behind bars. This is an appalling lack of responsibility on your part." Atari has not yet commented on Vallone's comment.
Uber-graffiti overlord Bucky Turco, founder of of Animal magazine, told the New York Daily News, "Marc Ecko and Atari are giving graffiti artists an outlet to do something legal. You'd think Vallone would applaud that as opposed to opposing it."
For all Vallone's complaining, all he's going to do is bring more attention to the game and boost sales - not exactly what he had in mind. Many times the very important communications strategy of just keeping one's mouth shut eludes so many. Of course, if Vallone kept his mouth shut, he'd be cannibalizing his primary strategy which is to build political awareness of himself.
Computer and video game conference and event planner, The Game Initiative, has announced the Advertising In Games West forum at 600 Toensend in San Francisco July 28, 2005. Advertising in Games Forums bring together advertisers, publishers and game makers to discuss the opportunities and challenges of ads in games.
Speakers include industry leaders from both the game industry and the advertising business, including: Microsoft, Ogilvy Interactive, Double Fusion, Wild tangent, Massive Incorporated, Nielsen Interactive Entertainment, United Talent Agency, Yankee Group, BlockDot, InGame partners, Skyworks Technologies, Arnell Group and others. Visit the conference website for more information.
In-game advertising company IGA Worldwide, Wednesday announced the formation of a global specialist media group dedicated to advertising opportunities in the game space, using their technology enabled media network to help brands reach millions of consumers.