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Energy Savings Gets the RPG Treatment The Ad Council and the US Department of Energy are using a new ad effort to build a new "energy ethic" for tweens. The campaign's called "What's your excuse?" and was created by Goodby, Silverstein & Partners. LoseYourExcuse.gov is stocked with tips for saving energy, desktop background downloads and the like. I really love the game, though. Been playing it all afternoon. iPhone Platformed, Dell Trashed, Blowjobs Kiboshed, Guns Wanted - Want to amuse yourself for a few minutes with a stupid wrestling game? Head over to Anger Angle and beat the crap out of TNA wrestler Kurt Angle. - Platform-A just launched an ad optimization system for the iPhone which "detects and delivers optimized ads on iPhones browsing the Web." - George Parker lambastes the "first" Dell ad from Enfatico, writing, "A standard boiler-plate shot of a hard nosed bitch standing in cubicle hell with her Dell laptop clasped to her ample breast demanding protection for her 'data!'" - Hints of blowjobs don't go over well with the MPAA which didn't take kindly to the poster for the Kevin Smith film Zack and Miri Make A Porno. Online Game Aids Determination of New Revels Candy Flavor. When wandering through the aisle of any given grocery store, it's fairly easy to be overcome by the 6 billion types of cereal, 26 versions of Triscuits, 152 brands of potato chips and enough different kinds of ice cream to make one's head explode from brain freeze. So it is with welcome relief Masterfoods' Revels is keeping its flavors to a minimum. Poker and Basketball Converge in Online Game If you're into basketball and online poker, you might like this new game from Raid Bet called Can You Basket. In the game, you control the shooting of three animals and the net passes back and forth on the screen. The game's creators say it's a "viral game" so it's clear, even at this very early stage, it's going to be a stellar success because, after all, calling something viral makes it so. Clinton Welcomed, Digg Tops, Dell Games - Bill Clinton received a warm...and appropriate...welcome message from a local Denver strip club during the Democratic National Convention. - Want to quit your job in style" Check out Droga5's Quit in Style site they created for the YoungGuns Award. - Pingdom examined traffic for ten social media sites over the last year. Digg still tops the list but the piece points to some interesting trends. - Agency GCI Group and game developer Launchfire Interactive have created several online games to help promote the Dell Latitude E-Family line of computers. - Damn Receipt aims to achieve brand love by hooking up people and brands. The site allows people to upload a copy of a shopping receipt. Marketers can visit the site and pay the person. Come On, Big Boy. Pick Up that Magnum and Blow Holes Through Republik. Bowing to its slogan, "Change or die," North Carolina-based agency The Republik is inviting users to shoot the living crap out of its old website. Choose from a 44 Magnum, a shotgun or a sniper rifle. The Magnum is by far the most satisfying, and after about 10 hits, a fancy new Republik site appears. It's got a lot going on. Existing projects float across a galaxy of polka-dots, and the top nav is vaguely reminiscent of Modernista, except without all the distractions. When clicked, a floating dot labeled "don't click here" brings users to an alarmingly red self-promo page. Not a bad gimmick, but gimmicky all the same. If I had the cash and a cause, would I tap The Republik by merit of its site? At the very least, I'd want to hear them out. I could be wrong, but I think they get it. Let's Go Canada! It's Friday and the Olympics are in full swing. That must mean it's time for a good old-fashioned send-to-friend time waster. Courtesy of Maclaren McCann Canada, we've got one from Chevrolet. Let's go Canada! Cannibal Sushi! Unclaimed Twitter Handles! Olympics Ceremony Demystified! Lots and Lots of Boobies! - A Wired journalist attributes the success of Weight Watchers to its RPG format. (You know, like EverQuest or Final Fantasy.) - The pretty little girl who sang "Ode to the Motherland" for the Olympics opening ceremony was a pretty little mime. Reps said they wanted a flawless girl with a flawless voice; but one had the looks and another had the pipes so they mashed them up. "We must put our country's interests first." Riiiight. - Seven in 10 companies on the FTSE 100 have unclaimed handles on Twitter. Companies are advised to lock that down before a hater (or an impersonator) does. (Via @benkunz.) - It may not really be cannibal sushi, but the psychological effect can be just as fucked-up. (Via @TJCNYC.) - Got more than a handful up top? Pull your shirt off and join the Wonderbra mosaic. Dating Improved, Quantum Solaced, Saatchi LA ECD Resigns - Need to brush up on your dating skills? Head over to the Stop Hating Dating Game and engage in some choose your own adventure action. It's all to promote a book, of course. - New York Festivals has formed a partnership with China's SiTV to showcase its International Advertising Trophy winners on XiYuan, China's show about advertising. - What the James Bond Quantum of Solace theme song will be since Amy Winehouse ain't. - "Harvey Marco, standing ECD at Saatchi LA, is confirmed to have resigned from his role, yesterday August 5th. This according to a Saatchi LA insider." - Need a Doctor Who fix? 2 Entertain and gas Agency has it for you with an online quiz. King of Cubicles Wanted. Laziness a Plus Your mission: visit King of Cubicles. Play nice with balding man sporting poor choice of tie and dated Mac. The objective? Get him to hire you as the King of Cubicles. After weaving your way through a sleep-inducing and earnestly uncomfortable interview process, you may or may not be made King. The perks? A car, a salary and a Nintendo Wii. A video resume proving your worthlessness can help turn the tide in your favor. Put together by R/West for The Game Factory. I'm sure in another universe this site's a wild ride. 
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