Remember when dodgeball was just a stupid game you played in gym class when the teacher didn't feel like teaching you anything that actually had to do with physical education? Well those were the days. Thanks to a movie and a bunch of people not interested in playing "real" sports, it's now become a popular sport. Which, of course, means it's now part of an ad campaign.
It's live paintball, everybody, brought to you by a handful of creatives: Brigham White, Richard Fleming, Aaron Mcguire and Taran Chadha, who lives in Boulder -- the rock under the shadow of CP+B.
From The Denver Egotist:
"At ShootTheBanker.com, angry humans queue up behind other angry humans (much like the line at the post office) for their chance to aim and fire a paintball gun at a live actor playing the role of "banker" on a faux stage. All while he fires his best shit-talk back at you. Before you go postal for real, give this thing a whirl. Ah, America."
The fruit of their liaison is called the Thrashteurizer, a Facebook game that grants users the chance to win a Gibson guitar, autographed by White Gold, and $500 cash.
Between April 13 and June 21, five more top scorers will get a Thrashteurizer T-shirt. Probably no autographs for those though; the free cotton factor should be sufficient to sustain you.
Because that makes perfect sense, yeah? Tap those old marmies where they like it best: on their itchy little gambling fingers.
Better that they play under the warm glow of Internets and not in the garage -- which should really be housing a Toyota Venza, not a cheap green foldout poker table.
Weird. Weird. Weird. Thanks to Venables Bell & Partners, Odopod and Nestea, We have...the Mechanical Riding Bear! Yes, that and a collection of other weird activities like the Room of Doom and The Cobra Pit. It's all fun and games filmed Diesel Heides-style. And it's called Liquid Awesomeness.
As it was described to us, "It's kind of like a webcam, a viral video, a video game and a commercial had a disgusting foursome and then somehow gave birth." Yea, we'd have to agree with that assessment.
"We really click because we get each other."Say what? Oh wait. Yea. That's the definition of a BFF. Well, at least according to MySpace which has launched an online game show called BFF. No need for a lengthy explanation here. It's exactly the same thing as The Dating Game or The Newlyweds. Just more bubbleheaded.
Of course the questions really have nothing to do with the relationship between BFFs, rather what pop preferences each has and whether or not one half of the other BFF knows what the other likes. Deep, man. Really deep.
Dockers finally produces an ad that enables you to realize a fantasy you've probably had more than once: the ability to shake the living crap out of it.
The ad features urban street dancer Orbitron (Dufon) of Circle of Fire. He'll appear in iPhone games "iBasketball," "iGolf" and "iBowl," as well as lifestyle application iTV, AdAge says. At various intervals, users have to shake the iPhone to get Dufon to bust a move.
Thanksgiving. Christmas. Valentine's Day. *slap* Easter. Please, make it stop! It's like one holiday ends and another begins. So, yea, Easter's on the way and so are the Easter-themed campiagns like this one from Mars Canada for M&M. Created by Proximity Canada, BBDO Toronto and Firstborn, this one has been dubbed "Canada's most Speck-tacular Egg hunt."
With print, TV (see one of the spots here), POP and online, people are urged to collect M&M eggs hidden around the web (a virtual egg hunt!) and in stores with PIN codes to use as entrance to drawing to win a trip to New York, Las Vegas or Orlando.
There's a site, four minisites and banners on MSN.ca, Yahoo.ca, MySpace.ca and others all with PIN codes to hunt for. Have at it.
- Devil heckles cyclists.
- 1% of the tweets you've seen were all about Skittles.
- 10 compelling, authentic brands.
- Google has announced winners from YouTube's crowdsourced symphony orchestra contest.
- Crispin's "Secretary of Taste" sounds a lot like...
- Little French vlogger becomes Edurelief/Mongolia advocate. Ohh, look at her telling the funny story! Look at her eating all the candy! Look at her tricking the tooth fairy!
- Hey, remember Candystand? It's got a sassy new game -- sponsored by The Harlem Globetrotters.
- Not ad-related, still perusal-crucial: "You don't win a race by huffing and puffing as hard as you can. You win it by going faster."
- Heh. The rumors are true about beer and "the goggles."
Young female online gamers are probably a good market for Gwen Stefani. She vibes kinda like a gamer, and her creepily coquettish Harajuku Lovers label has a decidedly Bejeweled-friendly aesthetic.
Soooo, from January 20 to February 1, Harajuku Lovers partnered with SPIL GAMES to organize an online scavenger hunt on GirlsGoGames.co.uk, a site targeted to casual girl gamers from ages 8-15. Users had to hunt down five different Harajuku girls/fragrances -- Baby, Love, Music, Lil' Angel, and G* -- on HLFragrance.com, then enter codes for each to win a shopping spree at Topshop.
Following up from that, Harajuku Lovers re-skinned GirlsGoGames between February 2 and February 4. Users could watch videos, learn the Harajuku Lovers theme song or play branded games that make it okay to seem jail-baity because everything is animated in pastel and written in bubble letters.
Example: Are you girly and sweet? Don't you just love yourself a pair of Mary Janes? Then by all means dive into Baby.