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'Fetch' Didn't Happen. Neither Will 'Shmmom' The movie American Pie made the term MILF famous. You hear it everywhere. Even where you shouldn't like in kid's movies. Somehow we don't think the same will happen with the term Shmmom or Smoking Hot Minivan Mom. Yea, we know. It's a mouthful. Leave it to a local car dealer to think up this crap. Warriors Unite Against Dance Factions. Blame MTV. Imagine The Warriors took place in present-day Manhattan. But replace the vicious gangs with refugees from Flashdance. Before you virtually bitchslap us and go, "Why would we EVER do that?!", be forewarned: somebody already has. Can -- you -- dig -- it? The client: MTV. PI Rock Radio Station Lacks Requisite Rock Savvy AdFreak drew our attention to this ad for Philippine rock radio station NU107, which betrays pretty negligible knowledge of rock music. And logic. The text reads, "The 80's: When looking like a ladyboy got you all the ladies." Imagery: what looks like a Kiss band member ... with boobs. (An homage to Marilyn Manson?) More creative -- and a small dissertation on Kiss, Poison, rock-dandy dress codes and lack of actual boobage among male '80s rock band members -- at AdFreak. It's really too bad everybody can't be Chuck Klosterman. Was That Xanadu or A Nomis Soccer Shoe Ad? If you want to see a really, really weird ad about Nomis, logos, trophies, attention, sponsorship, endorsements and boots then you really need to watch this quirky video for Nomis boots (we call them sneakers here). The ad was created by Johannes Leonardo, a new agency founded by former Saatchi & Saatch EVPs Jan Jacobs and Leo Premutico. PayPerPost Dupes Adrants Into Beatboxing 'Endorsement' at SXSW I was tricked! Duped! Misled! Mis-informed! Arrgg! You all know how much I hate PayPerPost and yet, there I am. In a PayPerPost Blogger Beatbox video the company made while in the Bloghaus at this year's SXSW Interactive conference in Austin. OK, OK. It's not so bad. It was actually kind of fun. Killer Vines Bring Varicose Nightmares to Waking Life Yarg. To promote The Ruins -- a movie that, from what we can tell, is all about evil parasitic vines -- Ralph & Co. is encouraging internet users to disseminate this genuinely icky video. It literally hurts to watch and reminds us of this one time we had an ingrown hair that kept growing under our skin until finally... well, forget it. Killer vines. Okay. Guess that's scarier than improbable monsters. But is it scarier than toothy vaginas and randy chlamydia?!! Well, maybe. Filth, Squalor and Vice Generate Pot Noodle Domino Effect Pot Noodle's latest spot (released just in time for St. Patrick's Day!) isn't super-appetizing, but it kept us watching. It's a spoof on Guinness' Tipping Point, where a domino effect travels from a luxe office to the seedy interior of a village overflowing with costumed extras from every movie set ever. Alternatively, Pot Noodle's Tipping Pot starts out with farts, bars and cigarette cartons before traveling through somebody's working-class home and ending ... well, you can guess. We're not eating that. But we did make a dry coughing sound that approached a laugh, so ... cheers. See AKQA's previous Pot Noodle viral effort. Comfeze Brings Uncomfezable Twist to Typical Diaper Ad Wow. This is warped. That's apt, because it's a spoof spot for Scream TV, which wants us all to (tagline, tagline!) "Get scared more often." And we're definitely feeling the fear. The spot for fictional brand Comfeze was put together by Zig, Toronto. Does Depend make ads? Maybe Zig should look into that. There's a whole market of fear and absorbency waiting to blossom before our eyes. Washington Post Says A F#@K Will Brighten Your Day There's an entire generation of people out there who have no idea what the terms "above the fold" and "below the fold" mean. For those that do (and even for those that don't), this image of a "below the fold" page from the Washington Post last week is sure to brighten everyone's day. Give it a look and brighten your own day. FYI, the headline reads, "A Flick to Brighten Anyone's Day." The Hand of God, He Works with WaPo Check out these Washington Post ads by Adworks, DC and production company Phasmatrope (neat name). They're random. Like, Chocolate Skittles random. The gist: on a job search? WaPo, and its Proprietary Wall-Breaking Disembodied Hand!, can get you where you need to be. 
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