The Hispanic Got Milk campaign which has focused on "family, love and milk" and has run for nine years has just received a quirky boot in the ass with the launch of three new spots entitled, Contortionist, Amazon Hair Goddesses and Teeth Town. All three are set to air January 30 and reinforce milk as a kind of "wonder tonic." Created by Long Beach-based Grupo Gallegos and directed by Andy Fogwill, each of the three spots uses humorous exaggeration to illustrate how milk offers various benefits, odd as they may be. The new tagline is, simply, "Drink Milk."
Now here's a way to market a boring product like dog treats. Rather than try to espouse the tastiness of the treat - which is clearly a lie - just couple the product with dog treat launch gun called Snackshotz as you laugh your way to the bank while your dog treat competitors utter a collective, "Huh?", as your sales skyrockets past theirs.
Sort of like explaining the definition of "diffusion" or dissipation" to a kid using the fart metaphor, this image does a very respectable job of explaining the word "juxtapose." Netherlands fashion label G-Star Raw has a billboard with a model offering herself up in front of, apparently, a church. Flickr user MatthijsB was there to properly "juxtapose" the two images.
A tipster has brought to our attention an odd association between the McKinney Silver-created Pherotones campaign and the release of Stephen King's new novel, Cell. While the Pherotones promotion may have something to do with McKinney Silver telecommunications client Qwuest, Stephen King's new novel most certainly has to do with telecommunication - tones sent through cell phones that turn people into flesh-eating zombies. In fact, King's book is being juiced with a cell phone-related promotion of its own.
Hmm, you say? Perhaps it's just a coincidence. Perhaps McKinney doesn't keep up on all things Stephen King. Or, though an unrealistic but intriguing stretch, the Pherotones campaign is a promotion for King's new novel. Nah.
Either this woman thinks this guy isn't packing enough to make it worth her while or she really, really likes his car. You decide. Watch.
We've had the pleasure of working for Bob Brennan but when we learned he would be co-presiding over the $300 million Miller media account review, currently handled by Starcom which Bob Brennan founded and has since left, we couldn't help feeling a bit odd about the whole thing.
It seems to us an account review manage by someone who founded an agency involved in the pitch is about as unbiased as a parent judging their own kid in a ice skating competition. Miller says the review is just part of their normal "best practices policy" but as far as we know, best practices doesn't include nepotism.
Not quite the same as the McDonald's sexually-laced I'd Hit It advertising banner but equally suggestive is this poster for African burger chain Steers which reads, "Take Home The Big Daddy" found on World Unfurled.
As you may recall, early last year a couple reported finding a finger in a cup of Wendy's chili and then went all ballistic on Wendy's with legal threats and insurance claims only to be called out for planting the finger themselves after paying $100 to a construction worker who lost it in an industrial accident. Well, payback's a bitch and the couple has been slammed with years of jail time. Anna Ayala, 39, was sentenced to nine years and her husband Jaime Placencia, 43, will serve 12 years, four months. While a finger may have been lost, it was the couple's moral compass that was lost according to Superior Court Judge Edward Davila who said, "Greed and avarice overtook this couple."
In the new It's Jerry Time video, sad sack Jerry tells the tale of his trials and tribulations as a print production employee at an ad agency who gets laid off because work dries up and he ends up driving a mobile billboard around which doesn't seem to go so well.
This at&t billboard from their new campaign has been floating around Flickr for some time now. It, of course, alludes to the SBC acquisition of at&t (guess their doing the lower case thing now) and how that somehow delivers blogging. We suppose it just means they own more of the world's bandwidth so they have the right to say they deliver whatever they want.
Humorously, as is usually the case with large corporation sticking their feet into niche spaces, a Flickr user points out at&t, apparently, has no idea what a blog is according to a screen shot of a search on their website. One would assume these not so trivial oversights would be handled prior to the launch of a multi-million dollar campaign. Oh sorry. We forgot that thing they say about assuming things.
|
|
