With Sixty Seconds of Silence, Pepsi Celebrates Diversity

So here's Pepsi's Bob's House commercial in which two deaf guys get lost on their way to a friends house and resort to honking their horn to hep them locate the right house. The ad was created and enacted by deaf members of the Pepsico workforce. No doubt, due to it's silence, the ad will command attention during game viewing along with the subtitles which will actually draw people further into the ad.

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Minnesota Lottery Guys Appear in NFL Super Bowl Commercial

We don't have much to say about this Super Bowl commercial promoting th NFL Network other than the fact it features the same goofy looking guys who appeared in a series of Minnesota Lottery commercials in January. It seems the two travel in pairs. Triple Double created.

Advertising Age says the NFL will place a :60. This ad is a :30. We'll just have to wait to see what actually airs.

Coke Brings Together Republican and Democrat

We actually like this Coke spot featuring Republican pundit Bill Frist and Democratic pundit James Carville who find themselves in the situation of saying the same thing at the same time. Of course, the rules regarding that apply and Frist calls "jinks" on Carville and tells Carville he has to buy him a Coke. The two then embark upon a day together in Washington.

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Wolf Huffs, Puffs, Chainsaws His Way Into Pig's House

While Fox would likely never let it run, fearful it would tarnish the minds of innocent small children, with a few tweaks these two commercials for ICS Concrete Chain Saws would be great to see during the game. In this campaign, the Big Bad Wolf, famous for his appearances in Three Little Pigs and Little Red Riding Hood, happens upon the home of three little pigs and with the help of a concrete chain saw from ICS which believes a concrete wall is nothing more than a door waiting to be opened, lets himself in.

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Hot Girl, Boisterous Guys, Shark, Blood All Part of Jawbone Ad

So you first start watching this Jawbone ad (of course you don't know it's a Jawbone as yet) in which the camera makes visual love to an OMFG hot lady in a black bikini sunning on a recliner next to a pool and all is well with the world. You're all set to drink in the woman's delicious thighs, her ripped stomach, her perfect waist-to-hip ration, her perfect skin, her magnificent breasts, her stunning Euro-style beauty...until you get cock blocked by a bunch or loud retards (OK, that's not PC so we'll say buffoons) who do what guys do when they get together: make a lot of noise and act stupid (OK, that's not PC so we'll say, uh, exuberant)

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Innocence Used to Promote Politically Transcendent (Tele)Communication

Adrants reader Sunil pointed us to this sleeper controversy. Did Airtel rip one of its India-based ads off this Cannes-award-winning New Zealand Telecom spot?

We're inclined to say no. The idea of two boys, innocent of politics and bonded by communication, is pretty attractive. We find both spots pretty moving in a Prince of Egypt sort of way. (Remember? "MOOOSEEEEES!")

Can't Fight Monday? Cease the Lameness. GET BETTER JOB.

There's something apocalyptic about this Monster spot by BBDO, NY. Called "Daybreak," the premise is you shouldn't have to fight Monday. To illustrate that, a bunch of people knock down their satellite dishes, grab trashcan covers and run out to do battle against the sun -- only to walk off in defeat when the sun rises anyway.

The ad made us sad. Can't a comparison be made against this futile race to beat sunrise, and the lame way we trudged (hung OVER) into the office and passive-aggressively trawled eBay for the first three hours of the morning?

The ad debuted in early January (another debuted during Lost last night), and is part of "Your Calling is Calling." Maybe we find the spots such a consistent bummer because that slogan sounds so promising. Shouldn't Sally Housewife be cupping her ear to the kitchen window and listening for the sunny Higher Calling (inevitably, her dormant talent as a Silicon Valley-based venture capitalist)?

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Loch Ness Monster Migrates from Scotland to Tokyo

Here's footage of the Loch Ness monster, live in Tokyo! Wait, don't pick up the crossbow just yet. It's actually just a promotion for The Water Horse.

The monster was created with help from a water screen and water jets. We hope it's not hungry for people or trucks.

Tokyo seems to be the spot where all the monsters come to play. Doesn't seeing Japanese across the screen add a realistic "monster footage!" quality to the video? We thought so, anyway.

Gawker Crowns '25 Most Memorable Super Bowl Ads'

Gawker has put together a nice list of commercials dubbed "The 25 Most Memorable Super Bowl Ads." From Budweiser's Zebra Ref to Pepsi's P. Diddy truck to Anheuser Busch's weepy (in a good way) military tribute to Reebok's Terry Tate to Robert Goulet messing with people's stuff for Emerald Nuts to FedEx's Stick and Castaway to Career Builder's Monkeys to Christopher Reeves' appearance for Nuveen to Britney Spears in her prime (such as it was) for Pepsi to ETrade's Wazoo to Monster's When I Grow Up to Budweiser's Frogs to Kevin Federline's Nationwide fantasy to classic Cindy Crawford for Pepsi to GM's suicidal robot to, of course, Apple's 1984, it's a stellar collection.

Now if only we could have one year where every spot in the game were as good as these. Well, at least we can imagine. Check out the entire collection. Unfortunately, after viewing, Sunday may be a big let down.

Garmin Gets Napoleon to the Battle on Time

Garmin's 2008 Super Bowl commercial leaves behind last year's Maposaurus for this year's Napoleon who, after racing through the streets of France (anachronistically in a car?), arrives to command his troops but has to hide that nifty yet-to-be invented Garmin navigational device, hence the explanation for his famed placement of his hand inside his coat. Witty enough. Catchy tunes. Just not sure we get that whole time shift/travel thing. Unless, of course, Garmin has now embedded time machines in their products.

Tierney Minneapolis created. Some behind the scenes footage is available here.