We were having so much time playing games and fooling around on this Dannon Natural Spring Water site, we almost forgot the thing was created to get us to want to drink Dannon's water. The site is well crafted and, as Adverblog points out, has these mini-game you can play while the big game is loading since no one likes to wait for a site to load. Not that the site took all that long to load but it's nice to have something to do while waiting. The sites got videos (coming soon), games, stickers, product info and a section for Moms about why water is good and other info of interest to parents. Juxt Interactive created the site.
Because the site is just really weird and the whole brown finger thing, along with all it connotes, sort of grossed us out, we were all set to dislike this Butterfinger Follow The Finger promotion a poster and Bucky Turco pointed us to until we saw jammin' geriatric Manny G. Who cares if the site's trying to sell Butterfinger candy bars, this shit is kickin'. Oops, sorry. Just trying to be down with it all here but as you all know we're only almost sorta hip, not genuinely hip so pardon that outburst. Anyway, the site's got a lot of funny stuff but we wonder why they do the "pick on the Indian call center" thing. It's still better than a boring TV spot though. Way better.
In another effort (Spanish effort here) to call attention to World Water Day, Duval Guillaume, working for Green Belgium, has created a campaign which, today, will affix stickers to the drains of bathroom sinks in Mexican and Belgian cinemas, pubs, restaurants, universities, transit stations and anywhere else there's a sink. The message say, "It takes you one second to get drinking water. He has to walk 20 miles."
Why are there no U.S.-based efforts for this cause? Do we even know it's World Water Day today?
UPDATE: In comments, Keith says Starbucks is doing something.
Calling attention to World Water Day, Intermon Oxfam placed king size straws in the the manholes of Madrid, Barcelona and Zaragoza with the message "would you drink from this water? Thousand of people haven't got other choice." The work was done by CP Proximity Live Spain. See more images here.
Adrants reader John Brock sent us this amusing radio commercial, created as a joke by church member Mike McKenzie, for Birmingham, AL St. Andrew's Episcopal Church. The spot mirrors the tone and style of those monster truck "Suuuundaaaaaaay" commercials replacing the the usual auto-speak with church-speak. While it's not an official commercial for the church, it has been heard by church leadership who may decide to air it. There's also an airline version of the spot.
Church is stuffy. Life used to be stuffy. The two went hand in hand beautifully. Today, life isn't stuffy but church remains so. Just as the United Church of Christ, one of the most liberal mainstream churches, did with its "we accept all" gay-themed spot, the Episcopal Church, Catholic church without the pope and circumstance, could surely use some self-referential humor to attract jaded, modern Americans through the doors on Sunday.
Amid the legal wranglings between Coke and Pepsi over the Powerade/Gatorade calorie thing, life goes on in the form of a new Gatorade commercial featuring Rolando Cantu, a Mexican who some said would never make in in the NFL. Well, he did and he's now playing for the Arizona Cardinals. It's the usual "underdog makes good" story but that's what sports fans like. The work was created by two-time Ad Age Multicultural Agency of the Year Dieste Harmel & Partners in Dallas.
In these three spots, Goodyear uses fear/shock factor/humor to illustrate just how dangerous it is to change a flat tire and just how much better it would be if all cards had Goodyear run flat tires.
While we don't know where, geographically, these windshield stickers were placed, we're quite sure most local PTA's would take issue with it. However, the message is powerful and clear. This poster is exactly what one could be looking at if speeding through a child-filled school zone. It certainly delivers the message.
Following the pop up store trend, Adidas has launched one hidden away in New York City's Chinatown. The premise behind many of these stores is to appear to be special finds that can be spread by word on mouth rather than stores that are promoted with traditional advertising. It's one natural trend as many people become immune to typical hammer to the head advertising tactics.
This is beyond weird. Beyond different. Beyond odd. In fact, it's so beyond weird, different and odd that it's actually great. It's a mini campaign for Winterfresh gum.
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