Campaign Depicts World Created By Beer Drinkers

Here's a beer ad campaign for Brazilian beer Skol that gets to the truth of things. As Creative Criminal points out, the campaign creates a world in which things would be very different if Skol drinkers made products. See all the ads here.

Nike Takes to Street With Sneakers And Soccer Ball

There's good guerrilla marketing and then there's brilliant guerrilla marketing. This recent work from JWT Mexico for Nike is the latter. The agency built three vehicles. Two in the shape of a pair of Nike sneakers and one the shape of a soccer (football) ball. They then drove the two sneaker mobiles behind the soccer ball mobile as if a soccer player were running after the ball. Definitely a head turner. And they didn't even have to resort to sex. See more images here.

55DSL Adopts Social Media to Promote Brand

Bucky Turco tells us fashion brand 55DSL is looking to recruit two people to travel the world, photograph an film their experiences and blog about it. It's an actual paid gig on one, if done well. will certainly create a following and hence, awareness for the brand. It's a nice adoption of and twist on the social media space and one that may permeate the brand throughout the space.

Movie Promo Highlights The Painful Effects of Ketchup

Guys, and we do mean guys, this is painful. Very painful. But, very funny as well. To promote the Swedish teen film, originally called Hip Hip Hora, a movie that follows a 13 year old girl to a party where she does the usual teen things like get drunk and get hit on by older, 14-year-old boys, a microsite, under the new name of the film, The Ketchup Effect, was launched which contains a video caused us to mention the word "pain." It's not exactly the kind of teaser you see emanating from the U.S. which, of course, is why it's so good. Give the teaser a look.

MSN Music Teams With House of Blues For Branded Experience

In an effort to lend some cool factor to MSN Music, The Wexley School for Girls and General Public have, in partnership with the House of Blues, created a branded experience for venue's MSN Music Nights. Elements include a special drink, temp tattoos, drink glasses, projections, in-house tv films, branded instrument installations, bathroom mirror stencils, t-shirts, bar shirts, collectible download cards, posters and silk screened drum heads. The work looks great and appears to blend nicely with the House of Blues decor. See two more images here and here and a video here.

Seattle Mariners Campaign Pays Humorous Homage to the Game

It's really sad that America's supposed favorite pass time has to advertise to get Americans to do what is supposed to be their favorite thing, but that's what it's come down to and this campaign for the Seattle Mariners is the latest entrant. The campaign consists of six spots (1, 2, 3, 4, 5, 6) which run the gamut from quirky to funny. They're filled with both general baseball themes as well as local Mariners themes such as the weird ritual Mariners right fielder Ichiro Suzuki goes through at the plate before each pitch. Another spot speaks to the semi-recent "talk to the glove" behavior players practice when in conference. All in all, the campaign does a nice job tying together baseball-isms and adding some amusement to the sport.

Renault Still 'Shakin' That Ass'

AdFreak thinks it's ho-hum and perhaps an overuse of the company's apparent theme song, Groove Armada's I See You Baby, Shakin' That Ass used in ads and pissing off parents since 2003, but we love it. Perhaps it's the chance to grab some ass. Perhaps it's the infectious song. We don't know. We don't care. After all, it's just a fun little ad to introduce Renault's new 2006 Megane.

Adidas Launches Consumer-Generated Street Graffiti Campaign

Street art site Wooster Collective has photographed a German Adidas outdoor poster campaign which consisted of the brand's logo on a white background with a hint of graffiti added. The brand hoped the public would take the hint and add to the boards. They did. While an early outdoor graffiti campaign for Sony's PSP consisted of completed graffiti placed on boards and was viewed as a lame co-op of the medium, the Adidas provides the hook to draw the public in to complete the job. Wooster Collective likes it. We do too. There's more here.

CBS and Yahoo Bring '60 Minutes' to Web

In a deal with Yahoo, CBS will, this fall, make available 60 Minutes video for free, presumably ad-supported. Content will be available on Yahoo's news, sports and entertainment sites as well as a dedicated microsite. CBS says the move is an attempt to bring quality news to younger people.

Following each Sunday broadcast of the news magazine, the microsite will be updated with two news packages. One package will expand on a segment featured that week on the television broadcast of 60 Minutes. The second will be based on a topical news theme for that particular week. Both offerings will include previously un-aired 60 Minutes video footage, as well as interactive elements such as maps, a reporter's notebook, blogs and photo galleries.

Giant Chair Used to Sell Disney Classic DVD Series

It's the over sized furniture strategy again. this time Disney is trying to make parents feel like kids again so they'll buy the company's Classic DVD series.