And if you haven't heard, here's Trumpet Groups riff on the RFP, its Request for Problem. The agency, changing the direction this sort of communication usually flows, wants marketers to submit their problem to which the agency will reply with a solution...for free. Of course, Trumpet hopes their solutions are so good the marketer will call for more work and pay next time around.
It's an interesting approach. Or you could just label it yet another example of agency laziness, in this case making the client do all the upfront new business legwork. But we're sure that's not the case here.
Calling all bored creatives! Swiffer needs you! Swiffer has teamed with Warner music for a YouTube "Swiffer Break-up Music Video Contest" in which contestants create break up videos explaining how they broke up with their old cleaning product and switched to Swiffer. There's just one problem. There's only two entries so far. So, come one. Help out. Don't let let Swiffer suffer the embarrassment of hosting a YouTube contest in which no one participates. Besides, you could win $15,000.
To introduce Sony's ultra light VAIO TZ, Los Angeles-based agency Ignited has taken the light-as-paper metaphor to heart with new print, outdoor and TV work, part of the brand's ongoing "Like No Other" campaign. While we're not sure we'd be fond of our laptop suddenly fluttering off in the wind or getting snagged and carried off by a flock of doves, we do think the metaphor is beautifully crafted. Besides, we still have faint memories of high school physics and realize that, even at 2.5 pounds, the TZ isn't likely to stay aloft for too long.
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People are always trying to lose weight. There are millions of books written to help people lose weight. We have health clubs on every corner. And we have an endless supply or advertising urging us to do the wackiest of things to lose that weight.
Created by BSUR Agency and directed by First on Mars director Hugo Keijzer, we have yet another ad (for Get in Shape magazine) which mocks all those wacky methods by using a wacky method of its own. There's only one problem with this ad. The woman in the ad is perfectly fit and doesn't need to lose any weight at all. Though she does strip down to her underwear and that's never a bad thing in advertising.
Rather than the road to the White House, PETA gives us its Road to the Greenhouse which gives us candidates such as Selery Clinton, Fruity Giuliana, Broccoli Obama, Dijon McCain, John Breadwards, Mike Huckelberry, Spread Thompson and more. Predictably, the questions to the candidates deal mostly with diet and the advocation of a vegitarian lifestyle. Still, it's funny.
Stretching the metaphor to the limit, Hewlett Packard has launched a small business campaign called Happy People which illustrates how a well- tuned office environment (courtesy of HP, natch) can conjure the brilliance of Mozart. If, in fact, the entire soundtrack in this ad really did come from simple office objects, we think it's a wonderful achievement reminiscent of the Honda Choir ad.
WeightWatchers, playing off the post-holiday weight gain agony so many apparently suffer from, has launched this Duval Guillaume-created video entitled My Body is Out of Proportion. It features a fat guy who sings, cowboy-style, about the woes of weight gain such as not being able to see his toes and how it would be so much nicer if he could. We like.
OK, OK OK! We don't usually highlight spec ads but because no less than nine people have sent us this video, we guess there must be some kind of demand for it so here it it. Believe it or not, we've grown tired of Wonderbra's wacky efforts at advertising its supportive devices but it seems many have not including the creators of this wannabe ad.
The "ad" uses the age-old visual trick of the revolving spiral that, when stared into for a while, can make the following image appear to move as well. In this case, it's a pair of bra-clad breasts which seem to continuously get bigger. Yet another witty representation of the apparently magical breast enlarging qualities on Wonderbra.
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Either ingenious or just gross, Clearasil has placed a sticker that looks like a zit on German teen magazine stadtlichter. Created by Euro RSCG Duesseldorf, the sticker says "Get rid of it" and when removed from the magazine cover, the Clearasil brand is revealed along with the brand's website address.
Assuming teenagers still pick zits off their face, it's likely they'd be predisposed to pick one off a magazine cover as well. It seems they did according to Clearasil which reported a spike in website traffic during the run of the campaign.
HoneyShed, that Droga5-created, brand-as-content site has some new videos out that are floating around YouTube. As whacky as the originals, these videos feature iPod silhouette-like female figures gyrating while HoneyShed voice mails are played, a woman in her underwear frolicking on a carpet with puppies, that weird Filipino martial arts dude Weng Weng and two women doing...well, we have no idea...in front of a skyline. Some truly drug-induced creativity we must say.
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