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Bud Light Unravels Mysteries We (Never?) Wanted Solved Final Cut and DDB, Chicago show us why male opera newbs foam out of their tuxedos and why college guys so often select Pomeranians for pets. (Assuming either of these things actually happen.) The answer: Bud Light. Of course! Coupland Narrative Keeps Depressing Storybook in Foreground Crush, Toronto presents us with part two of the campaign for Douglas Coupland's novel The Gum Thief. In this installment of love and apocalypse to Muzak and stray stapling, we learn the following: - Bethany is expectedly into crows Timberland Recycles Commercial to Promote Eco-Friendly Boots Arnold has repurposed its wall of rain spot which ran last year in Europe last year into an Americanized, full-on, politically correct, environmentally friendly campaign about Timberland's use of organic materials in its boots and how it's jumping on the carbon offset bandwagon. Carbon dioxide emissions associated with the campaign will be offset by Timberland's purchase of wind power from Western Massachusetts' Jiminy Peak Mountain Resort wind project. We're told the move will be equivalent to not driving 109,000 miles or planting approximately 44 acres of trees. Mod-Happy Geeks Make Hot Rods Out of PCs Who needs Import Tuner or Pimp My Ride when you've got a mod shop for computers? The custom PC-rigging site was launched by Future US and is hosting a monthly "gladiator-style" tourney for $2,000 in cash and prizes, courtesy of Microsoft. We're not really sure what to say aside from that apparently geeks have testosterone too. So. When do the PC models debut? Is the MySpace Queen up for that? Oh wait, she's busy looking for love right now. Kolbrener Compiles Branding Elements in Periodic Table Hey, this is neat. In the style of the Periodic Table of Elements, Kolbrener put together a Table of Brand Evolution Terms. Each set is segmented by color under Advertising, Direct, Branding, Marketing Communications, M&A, and Misc. We never thought we'd actually ever like playing with a table. If there were a way to incorporate it into an educational framework, that would be cooler still. (We remember learning a ton of these definitions in marketing class. There was no way to make that fun. Making it scientific, however, might add to the conceit that we're all going to go off and do something important with our lives.) Play with your elements here. Thanks to Allie at PETA for pointing it out. Romeo's Large Package Promotes Dutch National Ballet When we receive an email which reads, "ADK Europe's first campaign for Dutch National Ballet saw the team sneak around the city at night projecting images of a man with a large package and a frightened young woman onto buildings," we wonder just what kind of big package they are referring to. Well, it's not the UPS kind, rather, the men-in-ballet-tights kind. Anyway, it's one of those images projected on a building sort of campaign that also includes a mobile element. Those who see the projections, posters and other street marketing efforts are directed to call a number which plays, "This is Juliet/Romeo. You are listening to my voice mail. If you have the answer to my heart-felt yearning and can tell me where I can find my beloved Juliet/Romeo, please send me an SMS with details of where you have seen him, so I can go to him right away." Leroy Jenkins Video Becomes Toyota Tacoma Commercial Our friend who, sadly, we haven't seen in a while, The Silly Girl, gives us the recent Toyota Tacoma commercial fashioned after the famed Leroy Jenkins World of Warcraft video which made the rounds last year. Good stuff. That is if you play the game. We're betting more than a few people who saw this on TV uttered a collective WTF? Colbert Invades NYT to Verbally Dismantle Icons, Heroes, Presidents-to-Be We always knew elections were partly spectacle but nothing beats Election '08 (unless you live in Belgium). If only to prove how desperately our political society needs a clue, Stephen Colbert appeared as a guest columnist for The New York Times this weekend to trash-talk everyone relevant, including Obama and Jesus, and suggest that what the world needs is him (or his new book). Read it all here. And to think we honestly believed we were the only ones drinking on the job. Ain't blogging grand?! Japan Gets Pink AxeBusters We all know how much the Japanese love their manga and how kinky they can be so it makes perfect sense they get their own version of the Axe campaign with their own fighting hotties presented Charlie's Angels-style. There's even a 16 year old hottie because, well, the laws about that sort of thing are different over there. We tried to play the game but we set of some sort of alarm. Perhaps they don't want Americans getting in on the fun. High Off One Grand Entrance, DHL Vanishes into Horizon We were hanging out at Advertising Week after this session when we came across Marc Lucas, the one-time ECD at Ogilvy, Manila. It's not often ECDs want to talk without attacking us with blunt objects first, so we hung out for awhile and chatted. Eventually he started talking about DHL, one of the brands he worked with. We don't know too much about DHL aside from that the trucks are yellow and it's got a huge client base in Third World countries. But apparently it tried holding its own against the States' Big Two for awhile. 
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