Southern Film Festival Gets Southern Stereotype Treatment

Adding a southern twist to ads promoting the Carolina Independent Film Festival, BooneOakley "re-worked" movies posters from Breakfast At Tiffany's, Moonstruck, Red October and Scareface. See all the redneck action here.

Fishing Magazine Helps All Kinds Fish Better

We like the double meaning of this print campaign from FCB Sao Paulo for Pesca Magazine, the encyclopedia of fishing. The images connote, at least to us, the animals in the ads - a bear, a cat and a seal - wearing glasses to both study up on how to better catch fish and to better see the fish they want to catch. See the other two ads here and here.

Clow Reminisces, Bogusky Says Agencies Should Strive For Individuality

Hmm. The last two times Lee Clow and Alex Bogusky got together, the results was mindless puffery. This third video outing, an AdCritic interview video series, actually contains some meat. Of course there was a bit of puffery from Clow who talked about advertisers being cultural artists versus ad guys and how he decorated the city of LA during the 1984 Olympics for Nike but Bogusky brought it all back to Earth. Bogusky mentioned how he had initially modeled CP+B after Clow's agency attempting to mirror Clow's success but then said "it was a really bad idea." Bogusky correctly posits the future of the ad agency business shouldn't be the result of agencies banding together to create a new, similar model because that would simply put the industry back in the same bad place. The message is be different. Do your own thing. Acknowledge and learn from the successes of other but don't copy them.

1-800-Got-Junk Enlists Rats For Ratvertising

So now there's Ratvertising. 1-800-Got Junk, a junk removal service, has hired a bunch of rats to scare the crap out of people and the crap out of people's houses by unleashing the varmints which, of course, make people scream, which, of course, make people pick up the phone and dial 1-800-Got-Junk. Well, sort of. They don't actually release the rats, they just act out this scenario in a couple commercials created by Vancouver-based Rethink, produced by the always excellent Reginald Pike. See the ads here.

Chevy Confirms It Gets Social Media

A couple days ago when we offered our insight on the Chevy Apprentice make your own ad site and wrote, "We think there are some voices inside G.M. that understand social media very well and knew this would happen," we felt strongly, we were right. "This" being the collection of anti-GM, anti-SUV ads people created. In today's New York Times, our assessment was proved correct when Chevrolet's Milisa Tezanos was quoted as saying, "We anticipated that there would be critical submissions. You do turn over your brand to the public, and we knew that we were going to get some bad with the good. But it's part of playing in this space." Exactly. This space is very different from old, ordered, one-way traditional media spaces of yesteryear and to expect new spaces to behave the same was is just plain dumb. Rock on GM. Now just makes some cars people want to buy and you'll be all set.

Giant Eva Longoria Maxim Cover Built in Las Vegas Desert

This one does not appear to be an April Fool's joke as was, supposedly, the giant iPod in Australia. To celebrate its 100th issue with Hot 100 winner Eva Longoria on its cover, Maxim, along with the Las Vegas Convention and Visitors Authority, has constructed a 75 X 110 foot replica of the cover and placed it in the Las Vegas Desert near the Primm Valley Casino Resorts, 35 minutes south of Las Vegas near the Nevada/California state line. The stunt is tied to Maxim's 100th issue celebration at the Wyn Las Vegas Resort and Country Club April 7-9

Ass Kissers to Schmooze At ANDY Awards

Copyranter pulled an ad out of this week's AdWeek promoting the upcoming ANDY Awards & Show April 25. We had to look at the ad twice before we realized it wasn't for some new ass-licking, fart-fest fetish but a demonstration of the ass kissers of which the ad industry has so many. We like it though. You can't fault the simple truth of it.

Amp'd Mobile Promotes With Six-Panel Video Banner

To demonstrate its video offerings for Amp'd mobile phones, Klipmart created an ad banner that contains six panels of streaming video with the ad unit. The goal was to demonstrate the capabilities of the Amp's site within the banner. Within the ad unit, users can click on any of the videos to view them on a larger screen with sound and music. The ad first presents a 3-D tour of various Amp'd models with "Amp'd Live" as a menu option. Clicking on "Amp'd Live" presents the six streaming video panels. Ads will appear on Buy.com. Yahoo, Fox Sports, CNET, Maxim and others. See the ad unit here.

Car Crushing Billboard Trend Continues

There seems to be a trend developing with balls and billboards. First, there was the muffin that "fell" off a billboard and crushed the car beneath it. Then there were the big red Powerballs that crushed a few cars and now we have a giant tennis ball scrushing a car. A Sony Erikson billboard promoting the Nasdaq Open which has three female tennis players extending off the board having just made their shots. A car placed beneath the board has a giant tennis ball smashed down on top of it. No doubt, we'll soon see a Carl's Jr. billboard with celebs Lindsay Lohan, Nicole Ritchie and Hilary Duff, in a bid to prove they still eat, promoting the company's next mega-burger. A burger so huge it's too heavy for the girl's frail bodies to support so it's fallen on top of an 18-wheeler parked beneath the board and crushed it. See another image of the board here.

Chevy Leaves Negative Tahoe Ads Up On 'Chevy Apprentice' Site

After viewing all the humorous, consumer-created SUV-bashing Tahoe ads born out of the Chevy Apprentice make-your-own ad promotion and reading some think GM is making a mistake with this, we thought we'd share out opinion that, lame as this might have been seen at first, it is, if left unedited, one of the better consumer-created marketing promotions. We think there are some voices inside GM that understand social media very well and knew this would happen. We're not surprised at all and we're not surprised they've left the negative ads up. If all we saw on that site were glowing praises of the vehicle, the promotion would simply be seen as just another lame attempt at capitalizing on a trend and a giant corporation trying to thrust it's twisted version of reality upon us.

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