If sex sells for humans, why can't it sell for animals as well? Well, it does, (sort of, considering it's the humans who are the ultimate buyers here for their pets) for the Kentucky Humane Society which launched a campaign to promote a new spaying and neutering clinic. The billboards and bus shelter posters, created by Creative Alliance, feature humorous copy such as "You're going to cut off my what?", "Safe Sex? That just means she's been declawed", "Because I simply refuse to wear a condom" and "Cause humping your leg doesn't do it for me anymore." You can view all the creative here.
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We laughed ourselves to pieces when we saw this ad for Brother Innobella's DCP-330 C printer. To promote the theme "Colours that stay longer," three oblivious wankers dressed like printer colours hang out past their welcome at a closing bar. Work is by Duval Guillaume, Antwerp.
The douchey be-suited hangers-on drew comparisons between Teletubbies and The Wiggles, two kid shows we find strange but obnoxiously watchable for a reason that lies beyond us. We generally just contribute it to dysfunction on our part but this ad made us feel better because we think somewhere behind Duval Guillaume's walls are a few creative directors suffering the same affliction.
After Bob Garfield demolished them for disseminating unrealistic online puffery, we're impressed by Match.com's latest initiative, which takes a more intelligent approach than vapid sex-obsessed competitor True. The aim is to draw warmth to Match.com from people who still pan online dating as creepy, oversexed or are simply just too shy.
It came as a surprise when we learned not everybody is won by a sex-based approach. What do you mean sex doesn't always sell? Of course it does. That's why the phrase is "Sex sells" and not "Sex only sometimes sells" or "Sex just sells if you're living an ongoing abnormal state of puberty." No. It always sells.
Campaign by New York-based Hanft Raboy & Partners.
London-based Lunar BBDO doesn't just want to find a typographist, they want to find the typographist. To prove worthy of this destiny, the right candidate needed to decode a want ad cryptically written in Webdings, Zapf Dingbats and Wingdings - picture fonts that appear in everybody's Word program for reasons we never understood. We also suspect they're the language of preference for the makers of crop circles.
Copy reads, "Mac-based typographer/designer wanted. Award-winning ad agency seeks help with its Mac/design output. West End space provided in exchange for negotiable hours of work. Contact Daryl Corps on 07802 499 658." The ad was disseminated at art colleges and typography mags. And apparently it really did nail a hire.
Kudos to Lunar for being far cleverer than we, because when we need new hires we get drunk and try releasing smoke signals in the shape of martinis from our backyards. This has yet to yield interest outside of the local police force, and the occasional cat.
There's something to be said about bloggers. They're geeky, sure, but they're also taste agents who give tech monuments from the past deserved due.
That's why we're less than surprised - pleased, even - to find a DeLorean revival inching its way into geek salience. Get a refurbished model or even paint it like these guys did so you don't have to stress over the fingerprint-friendly steel. We agree with Rob at Wired that painting the thing is sacrilege but to call the original DeLorean high-maintenance would be an understatement - it could do with an upgrade or two, or three, or ten.
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To celebrate its quirky Japanese roots Asics presents its Fabre74 Onitsuka model in the style of ad-idolatry: with a 1.5-meter sculpture of an Onitsuka Tiger sneaker made of warring elements of Japanese culture. This is part of Onitsuka's Made of Japan effort, which seeks to challenge ideas about the Japanese pop-world with, uh ... a hodgepodge of its icons.
The giant shoe is a collabo between StrawberryFrog, LA-based artist Gary Baseman, and Dutch photographer Marcel Christ, all of whom are about as Japanese as the little Russian toy who gets excluded from the fun and games at the end of the promo video. The sculpture will appear in print, online and at venues in London, Paris, Berlin, Barcelona and Zurich.
Not to sound silly (as if we ever do) but we continue to harbor quiet fears about our toys coming to life and tormenting us.
Lots of neat new media coming out lately (like this!). This is probably a favourite, as it takes the Youtube concept and turns it into something that benefits video producers many times over.
AdBrite's InVideo service lets you embed video onto your site and share it. When other people put your work on their sites, it reflects your logo and draws clicks back to you.
What a spiffy little service. Our only complaint is the kitschy pitch AdBrite uses to push it. Why is everybody all up on this neurotic hipster laugh-with-us-as-we-laugh-at-ourselves kick? It's cute and all but sufferers of Ad ADD are growing bored with the shtick.
You know those casual-sounding recorded calls that say you should refi your house? Now you too can act like you don't have time to make calls yourself.
Eidoserve presents Abby Me, who does all the dirty work for you. Punch in the number of who you want to call and write a whimsical message. Seconds later a pleasant but eerie female voice will call the receiver from your number and repeat what you scribbled out. It's sure to irritate everyone you know and make you feel more important than you are.
Abby makes good with simple phrases like "Hello, I want to have your babies" but not so well with $10 words like "Supercalifragilisticexpialidoceous." Well, an assistant who at least tries to convey nonsense with a straight face is always a keeper. Best of all, she doesn't charge anything. Why can't most interns be that awesome?
Ah,yes. The wonderfully sexist attitude of those Europeans. Oops, we mean sexually liberated. Where else can you find a campaign that so openly fantasizes about how life would be if a man designed it? Oh wait, everywhere, but just go with us on this one. You know you'd never see a milk maid like this from Hood or Garelick or any other milk make in America. Maybe that's because this ad isn't for milk but for the Belgian men's magazine Che.
Not that anyone actually gets their milk delivered to their house anymore but thank God we can at least fantasize about it vicariously through an ad campaign. Thanks, Che. Oops, thanks Duval Guillaume. They created the ad.
In a world where...on wait, that movie trailer dude says that all the time. But, for once, the phrase can be put to good use: In a world where teens are subjected to an onslaught of "don't" ads (drive drunk, do drugs, eat too much, have unprotected sex, make racial slurs), the frequency of which only a creative reviewing a Cannes reel would subject oneself too, it's refreshing to see a different approach. We're thinking the teens are appreciating it too.
Rather than use scare tactics of meaningless pontifications, this Ad Council campaign called UR the Spokesperson uses humor and pokes fun at the overused and now meaningless scare and pontification tactics that teens are now desensitized to. In the ads, the usual teen foolery is going on inside a moving vehicle but rather than the ads ending in a crash or cutting to a stern lecture, a game show-style announcer hops in the car and asks, "How would you like to save your life from an ugly, reckless driving death?" It then goes on infomercial-style with the kids getting all agreeably 50's-style. It's different. It's refreshing. Whether it works, though, is an entirely different subject.
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