5 Reasons why it's Harder for Small Businesses in Austin to Improve Rankings and How SEO Can Help


Austin was once ranked #4 in the country among the top cities to launch a business. Over the years, it has consistently ranked near the top of the American City Business Journal's Small Business Vitality index on account of its booming tech industry.

No city has added million-dollar businesses faster than Austin! The capital of Texas provides a fertile atmosphere for business prosperity and overall economic growth. However, this also means that Austin boasts a highly competitive digital landscape where achieving sustained growth is infinitely more difficult, especially for small businesses.

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by Steve Hall    Sep- 8-20    
Topic: Online

Fed Up With Your Job? Here's 4 Online Business Ideas to Kickstart Your Career


Waking up at 7 am and getting ready for the 9-6 rat race, pissing your mind, working your ass off, and not getting what you deserve, living a dull and Hectic life, following the baseless and useless rules and bounding yourself for no reason sucks while doing the job!

Isn't this what you dreamt, right?

It's more like Brock Lesnar Slogan ( a little bit twisted )


Want to you get over it? But how?

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by Steve Hall    Sep- 8-20    
Topic: Online

How to Optimize Your Google My Business Listings to Boost Local Exposure and Sales


The best things in life are often free. We just fail to notice them or simply take them for granted. However, the corona pandemic has taught everyone that it's time to appreciate the little things in life. Moreover, you need to be flexible enough to adapt to every curveball life throws at you.

In particular, business owners have used this opportunity to grow. COVID-19 forced all businesses to convert to the digital platform. More importantly, with dwindling sales, they not only had to learn to expand services quickly to meet customer demands but also manage resources wisely.

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by Steve Hall    Aug-10-20    
Topic: Online

The Importance of Your Website's SEO Rankings


There are over 3.5 billion searches daily on Google and each of those searches can have millions of results. Unfortunately, only a handful of results are visible to the user and the rest are virtually non-existent because they're on the second page of the result's page. The odds of a user to click on the site at the bottom of the first page is 100 to one and that increases exponentially for those sites that are in the subsequent pages. The job of the search engine is to show to the user the most relevant, useful, and well-recognized contents among the multitude of websites on the internet. This is where SEO comes in, it helps you make your website and its contents rise above the myriad and place it at the top of the result's first page.

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by Steve Hall    Jun-12-20    
Topic: Online

How to Use Webinars to Scale Your Business During the Covid-19 Crisis


If you're a business owner, you might be facing tough times. As more and more people are staying at home due to the COVID-19 crisis, you're probably losing customers. You may even have been forced to indefinitely close your premises or pause trading.

But even if this is the case, there are things you can do to keep your business flourishing at this time. Thanks to the internet, you can continue to reach people wherever they are, generating leads and acquiring customers for your business.

In this article, I'll teach you how to use webinars to scale your business in the era of COVID-19. But first let's ask: why should we be using webinars?

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by Steve Hall    May-12-20    
Topic: Online

Businesses In New York Hit Hard By Coronavirus: Can SEO Help?


New York has one of the largest economies in the world, with an impressive GDP of around 1.67 trillion that makes New York one of the top three richest states of the country.

With large organizations and approximately 2 million small businesses in New York functioning as the backbone of the U.S. economy, the unprecedented disruption brought about by coronavirus was an upheaval that most businesses are struggling to recover from.

With New York as ground zero for the coronavirus, experts posit that the outbreak might drive the United States into a recession. Amid stay-at-home orders, business owners in New York struggle to understand what that means for their business growth. With the ever-growing challenges in meeting business goals, quarterly KPIs, and profit targets, the uncertainty about whether businesses should continue to stay functional is staggeringly high.

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by Steve Hall    May- 7-20    
Topic: Online

Optimizing Your Ecommerce Conversion Rate


Ecommerce is a fast-moving industry, with new techniques and tools continually appearing. In just the past month, we've shown you how to adapt your marketing for the Covid-19 pandemic, and how to successfully integrate virtual reality into your marketing strategy. It's important, of course, to pay attention to all of these emerging trends in order to get the best performance from your online store.

On the other hand, some things never change. No matter what kind of eCommerce store you run, "conversion rate" will always be one of your most important metrics. In this article, we'll show you how to calculate your conversion rate, and then how to improve it.

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by Steve Hall    Apr-25-20    
Topic: Online

Why Businesses are Outsourcing Link Building to UK Link Building Companies And Agencies


One of the most reliable ways of ensuring that the ranking of your website in Google search results is high is through building a strong backlink profile of your website. Companies and businesses have been using various methods to increase backlinks to their sites and strengthen their SEO. Rather, companies have been running dedicated campaigns to build a versatile and prolific backlink profile of their websites.

However, because of the fast-paced developments in the field of link building, such exercises and campaigns are increasingly becoming a stronghold of highly skilled professionals. Companies and businesses whose core job is something else do not find it easy to run such dedicated campaigns all by themselves.

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by Steve Hall    Feb-10-20    
Topic: Online

What You Need to Know About Google's BERT Update


Google uses a combination of algorithms and various ranking signals to position the webpages in the SERP. Unlike the initial years, Google now makes thousands of changes every year to the algorithms. The latest major algorithm update was BERT, which was implemented in the last week of October. The reports say that it has affected 10% of all search queries. It's the biggest update since Google released RankBrain.

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by Steve Hall    Dec- 5-19    
Topic: Online

How to Find Long-Tail Keywords that Drive Massive Search Traffic


As a digital marketer or a business owner interested in making it big through online marketing, you surely should understand the dynamics of using your website to get more business. You also should know how SEO is essential to your digital marketing strategy as it attracts more traffic to your website.

The key to having a solid SEO strategy is optimizing your keywords to get the most traffic as you can. So, how can you find long-tail keywords for your SEO strategy?

If you aren't using long-tail keywords, you are missing out big time because long-tail keywords make up 70% of online searches. A long-tail keyword is a keyword that is long-phrase with 4-5 words, which is different from general short-tail keywords that usually use 1-2 keywords.

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by Steve Hall    Sep-27-19    
Topic: Online