If Laughter is a Symphony ... Why Do I Have Chills?

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This website, where you can make a symphony out of other people's laughter, is disturbing. I swept my mouse over a few faces by chance and am suffering from serious eek!-factor, probably because The Exorcist has warped my perspective of all things sweet and cuddly.

If you can get past the whole symphony-of-mirth thing, check out the cookbook for recipes like the Laughing Turkey Wrap. It might come in useful if you ever want to spark an intervention.

Created by Lowe Roche, Toronto for Laughing Cow, the site generates traffic from a print campaign with peel-away messages trussed up like pieces of cheese. See how pretty, even beside a pee stick?

by Angela Natividad    Apr-21-08    
Topic: Brands, Campaigns, Magazine, Online, Strange



Copyranter Calls it Quits

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Copyranter is leaving the blogosphere in favour of more productive uses of his time. Show the 'ranter some love by contributing to the fare-thee-well comment count.

Between us, Bill Green over at Make the Logo Bigger said he thinks mastheads everywhere should be at half staff. We feel him on that. Read his post on Copyranter's departure, which started a big discourse about fact-checking and the interview methods of Katie Couric.

by Angela Natividad    Apr-21-08    
Topic: Bad, Creative Commentary, Online



NOLAF Puts FU Back in Fun For Tostitos

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Sort of like the spiraling, out of control political correctness movement that has eradicated all manner of fun from the world, this work for Tostitos by Mekanism and Element79 goes all out to make sure fun is a thing of the past. Seminars help workers "manage" the urge to have fun. The NOLAF organization is all about ending laughter and this work does it, thankfully, with dry, quirky humor. Of special not is the segment on "virus videos" which "put the FU back in fun."

by Steve Hall    Apr-21-08    
Topic: Good, Online, Strange



Still Relevant MySpace Debuts Profile Tool for Marketers

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Deep Focus is the sole beta partner with MySpace using the social networks new self-service platform which allows marketers to easily create and manage branded pages within the network.Writing on his blog, Deep Focus' Ian Schafer was surprised at commentary given to Advertising Age from other advertising executives who have basically written off MySpace.

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by Steve Hall    Apr-21-08    
Topic: Online, Opinion, Social, Trends and Culture



Tactical SEO: Welcome to the Google Show

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The most informative session I attended at ad:tech was the Tactical SEO Workshop -- which isn't really saying much.

Panel stars included Bruce Clay, the most talkative moderator I've ever seen, and Aaron D'Souza of Google -- who, Clay anxiously pointed out, was also on this panel last year. There were two other people on board -- but as Aaron Batte snippily Twittered, it was pretty much The Aaron D'Souza Show.

To kick things off, here's something you probably didn't know: Of all sites that commit the icky mistake of using it to point to a URL, Adobe ranks highest for the phrase "Click here."

Do yourself (and whomever else you link to) a favor. When linking, use relevant anchor text instead of the generic sort.

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by Angela Natividad    Apr-21-08    
Topic: Industry Events, Online, Research, Specialty



Is It Wrong to Want to Live in a World Manufactured by Sony?

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Having teased us for weeks with videos and imagery, Sony has finally launched "Foam City," a spot for a line of camcorders and cameras, not the Bravia TVs like we originally thought.

Beautiful work. The music gives it a dreamlike quality, and people are depicted playing in the white menagerie while immortalizing the occasion with cameras.

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by Angela Natividad    Apr-14-08    
Topic: Best, Brands, Campaigns, Online, Video



Nike: Jump Over a Moving Car. Kobe Bryant: How High?

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Jun Group is distributing a Nike-sponsored YouTube video where Kobe shoves some shoes in the camera's face and then jumps over an Aston Martin coming at him from 50 MPH.

"DON'T -- TRY -- THIS -- AT HOME!" he shouts, but come on. How often have you done some dumb shit on a boring afternoon just to see if you could?

That Kobe. If he's not cheating on his fine-ass wife, he's doing silly shit for shoe dollars. Way to set an example, role model guy.

We're filing this under "Bad," but what we really mean is "Stupid."

by Angela Natividad    Apr-14-08    
Topic: Bad, Brands, Online, Sponsorship, Video



Seth Godin Praises Twitter; Seth's Tweetiquette Critiqued

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Seth Godin recently wrote a warm laudy post about how Twitter is great for building trust, brand equity and ultimately sales. Practically two seconds later, marketing and social media blogger Ryan Kuder wrote Seth an open letter declaring shenanigans.

It's not that Seth is wrong. Twitter is a great relationship development tool. I maintain daily contact with more people on Twitter than I've met in real life over the past year. We pass on streams of thought, as well as links we find interesting or valuable.

Occasionally, that interesting or valuable link brings users to our website. But that isn't only or always the case ... and this is where Ryan raises his complaint.

"I've got a beef with the way you use Twitter," he writes, "Because you don't use it."

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by Angela Natividad    Apr-14-08    
Topic: Good, Online, Opinion, Tools, Trends and Culture



Will Teens Gone Bad Lure Boppers Back to 'Gossip Girl'?

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With help from 72andSunny, the CW Network is using suggestive shots of teens -- flanked by the phrase "OMFG" -- to promote the April 21 return of Gossip Girl.

Despite crappy ratings, Advertising Age calls Gossip Girl the CW's flagship program. So busting out with the SEX SELLS! is probably a good indication that the CW desperately needs to court new viewers, not just the scattered flock of old ones.

Wow. Teens have sex on TV. And here I was thinking Dawson's Creek was really about a body of water.

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by Angela Natividad    Apr-14-08    
Topic: Online, Promotions, Television



Those WWJD Bracelets? Way Past Their Prime. It's iPope Time

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If you've ever wondered what's on the Pope's iPod or how best to share your love of Christ with swag, now you can find out.

There is a blog dedicated entirely to the Pope. And it is called -- wait for it! -- Benedictions. And it's slathered with Roman Catholic must-haves and lots and lots of ads for Pope-related books and speaking engagements.

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by Angela Natividad    Apr-11-08    
Topic: Brands, Celebrity, Online, Promotions, Strange