Juicy Carolina Helps Juicy Couture

juicy_carolina.jpg

While Flickr user Juicy Carolina, tells us she's not employed by fashion label Juicy Couture or Agent Provocateur, after viewing her pose, enticingly, in hundreds of images of each of the labels' fashions, one might think the labels should, in fact, be paying the sexy Carolina to pose. The photographer, her boyfriend, is, no doubt, very appreciative of Carolina's propensity to pose.

by Steve Hall    Feb- 6-06    
Topic: Consumer Created, Online



Nvidia Caught Hiring Forum Shills

nvidia_logo.jpg

Boing Boing links to a story on the Consumerist that digs into graphic chip manufacturer Nvidia having possibly hired a group of people through Arbuthnot Entertainment Group to visit Internet forums, build up trust and then use that trust to shill Nvidia products. The Consumerist has attempted several times to speak with Nvidia Public Relations Director Derek Perez to obtain confirmation but has not had its calls returned.

While there may be nothing wrong with unleashing a torrent of paid shills to promote a brand online, doing so without disclosing that fact is likely to backfire and hurt Nvidia more then it every could have possibly helped. Bad move. Wake up. Smell the honesty.

by Steve Hall    Feb- 6-06    
Topic: Guerilla, Online, Worst



Progresso Launches Soup Opera

home_sweet_cube.jpg

To help promote its microwavable soup bowls, Progresso has launched Home Sweet Cube, an episodic collection of interconnected videos that form a soap opera of sorts. It's done up in a goofy style that stereotypically depicts office workers displaying odd behavior, The site, created by Publicis Dialog New York and to be virally seeded by Asa Bailey Advertising, features three episodes, each with three acts.

by Steve Hall    Feb- 4-06    
Topic: Online, Promotions



Pizza Hut Promotes Cheesy Bites With Jessica Simpson Remix

jessica_poppin_mix.jpg

As if Jessica Simpson and Miss Piggy weren't enough to convince you to buy a Pizza Hut Cheesy Bites pizza, Atmosphere BBDO developed an extension of Pizza Hut's Super Bowl promotion with Jessica Simpson creating a site that allows consumers to literally play with their food. The Pizza Hut Cheesy Bites site allows visitors to remix their own version of the Jessica Simpson Pizza Hut song, "These Bites Are Made for Poppin'". With 28 musical tracks and 40 sound effects to choose from, people can watch and share their version of the song played along with the television commercial and see Jessica singing along to their creation.

by Steve Hall    Feb- 4-06    
Topic: Celebrity, Online, Super Bowl 2006



'Brokeback Mountain' Gets New Trailer

brokeback_future.jpg

Someone's had a bit of fun making the old Michael J. Fox Back to the Future movies look very gay with this Brokeback to the Future movie trailer.

UPDATE: And...Brokeback Heat

by Steve Hall    Feb- 3-06    
Topic: Consumer Created, Online, Spoofs



U.S. Airways Attracts Business With 50 Cent Flights

usairways_logo.JPG

Rapp Collins created a promotion, linking its client Juniper/Barclay with US Airways to attract customers for its new US Airways Dividend Miles MasterCard. Customers had to sign on to the Us Air site to get 50-cent flights to various locations around the world...they earn frequent-flier miles on US Air while traveling. The first batch of 50-cent flights was scooped up yesterday within about 30-seconds. Fifty lucky winners snagged round-trip tickets to Rome for 50 cents.

by Steve Hall    Feb- 3-06    
Topic: Good, Online, Promotions



42 Below Vodka Is Fucking Gay!

42below_fucking_gay.jpg

This, by far is the best promotional video New Zealand's 42 Below has done to date. It follows one of their previous gay-bashing videos and goes even further identifying all the fucking gay things about being fucking gay. For those who are offended, it's a joke. Remember this thing called humor? Yup, there it is. Way back there in the recesses of your politically-correct addled brain. Now laugh, dammit! Fucking laugh!

Oh, we almost forgot. The video promotes a 42 Below-sponsored event in Auckland February 25 called Hero Party at Studio and Galatos which, of course, will also be fucking gay.

by Steve Hall    Feb- 3-06    
Topic: Best, Online, Viral



NBC Takes 'American Idol'-Like Show Online

nbc_star_tomorrow.jpg

NBC is launching an online show called Star Tomorrow which will follow 100 bands for 16 weeks beginning this summer as they compete for a record deal. Tommy Mottola will be the shows's Simon. Somehow we don't think will make a dent in American Idol's ratings.

by Steve Hall    Feb- 3-06    
Topic: Online



TV Isn't The Only Place to Find Super Bowl Advertising

att_superbowl_rec.jpg

While everyone's buzzing about the upcoming Super Bowl Commercial Orgasm on TV, the industry seems to have forgotten that there are other media carrying Super Bowl related advertising. Thanks to Adverlicio.us which put together a collection of Super Bowl-related online advertising, we can re-direct our attention, if only for a few minutes, to this upstart little medium called the Internet. Unfortunately, most of the ads aren't very good so after you take a look, you can go back to worshiping the :30.

by Steve Hall    Feb- 3-06    
Topic: Online, Super Bowl 2006



Shocker! GoDaddy Super Bowl Commercial Gets Approved

godaddy_super_shot.jpg

Conveniently, with just three days left and milking every last bit of publicity, GoDaddy today received approval to place a commercial in the Super Bowl this Sunday. It took fourteen tries but the fourteenth was the charm. GoDaddy CEO says the spot will appear as the second ad in the sixth break, likely at the end of the first quarter or the beginning of the second. A second position has been purchased as well.

GoDaddy has created a time line of its dealing with NFL with an explanation, screenshots and video for each of the 14 attempts. The approved version reallu isn't all that exciting or funny for that matter but, as always, Parsons promises an Internet-only version to be released Super Bowl Sunday.

by Steve Hall    Feb- 2-06    
Topic: Online, Super Bowl 2006, Television