New York has one of the largest economies in the world, with an impressive GDP of around 1.67 trillion that makes New York one of the top three richest states of the country.
With large organizations and approximately 2 million small businesses in New York functioning as the backbone of the U.S. economy, the unprecedented disruption brought about by coronavirus was an upheaval that most businesses are struggling to recover from.
With New York as ground zero for the coronavirus, experts posit that the outbreak might drive the United States into a recession. Amid stay-at-home orders, business owners in New York struggle to understand what that means for their business growth. With the ever-growing challenges in meeting business goals, quarterly KPIs, and profit targets, the uncertainty about whether businesses should continue to stay functional is staggeringly high.
more »
Ecommerce is a fast-moving industry, with new techniques and tools continually appearing. In just the past month, we've shown you how to adapt your marketing for the Covid-19 pandemic, and how to successfully integrate virtual reality into your marketing strategy. It's important, of course, to pay attention to all of these emerging trends in order to get the best performance from your online store.
On the other hand, some things never change. No matter what kind of eCommerce store you run, "conversion rate" will always be one of your most important metrics. In this article, we'll show you how to calculate your conversion rate, and then how to improve it.
more »
One of the most reliable ways of ensuring that the ranking of your website in Google search results is high is through building a strong backlink profile of your website. Companies and businesses have been using various methods to increase backlinks to their sites and strengthen their SEO. Rather, companies have been running dedicated campaigns to build a versatile and prolific backlink profile of their websites.
However, because of the fast-paced developments in the field of link building, such exercises and campaigns are increasingly becoming a stronghold of highly skilled professionals. Companies and businesses whose core job is something else do not find it easy to run such dedicated campaigns all by themselves.
more »
Google uses a combination of algorithms and various ranking signals to position the webpages in the SERP. Unlike the initial years, Google now makes thousands of changes every year to the algorithms. The latest major algorithm update was BERT, which was implemented in the last week of October. The reports say that it has affected 10% of all search queries. It's the biggest update since Google released RankBrain.
more »
As a digital marketer or a business owner interested in making it big through online marketing, you surely should understand the dynamics of using your website to get more business. You also should know how SEO is essential to your digital marketing strategy as it attracts more traffic to your website.
The key to having a solid SEO strategy is optimizing your keywords to get the most traffic as you can. So, how can you find long-tail keywords for your SEO strategy?
If you aren't using long-tail keywords, you are missing out big time because long-tail keywords make up 70% of online searches. A long-tail keyword is a keyword that is long-phrase with 4-5 words, which is different from general short-tail keywords that usually use 1-2 keywords.
more »
When marketers talk about the problems plaguing online ads, they tend to focus on performance-impacting issues, such as viewability, click fraud, and the expensive ad tech tax. You may also hear about brand safety, but usually in reaction to high-profile mishaps like with Youtube and Breitbart.
This is because digital advertising falls under the realm of the performance marketer, who is paid to ensure CPCs stay below this and CTRs stay about that. They are incentivized to view success in the short term. And the folks who are paid to build brand equity (say, the CMO) generally let this team have full reign over spend, as long as it's within a specific ROI.
more »
You might be spending more than ever on digital advertising, but are you investing in the right channels?
Print and broadcast advertising continue to lose ground to digital on all fronts. This year, television spend will dip 2.2%, while old-school channels like print newspapers will drop almost 18%. The shift makes sense, given digital's ease of measurement, simple attribution, and overall effectiveness.
more »
For those unfamiliar, SEO, or search engine optimization, is used to describe the attempt to improve the ranking of a certain page in a search engine. Since the world today basically spends the whole day on the Internet, looking for different types of services, SEO has proved to be very handy when it comes to optimizing your website to be at the top of the list in the search engines.
more »
Mary Meeker has just published her 2019 Internet Trends Report, and analysts all over the world are still digging through it to take away the parts that they can use and adapt for their businesses. In among all the statistics though - which included the revelation that for the first time in human history, there are now more people with access to the internet than without - there was a key point she drew attention to about the concept of 'freemium' marketing. A lot of people probably ignored it, because on the surface it sounded like she was talking about the popular 'Fortnite.' In reality, it might have been the single most crucial part of the whole report.
more »
Having gone through millions and millions of campaigns, we've accumulated a great amount of data to demonstrate to you some important ecommerce email trends: what's better - single channel or multichannel marketing? How do segmented campaigns perform compared to non-segmented campaigns? When is the best time to send the campaign?
Omnisend recently conducted a study that took at look at these questions and arrived at some interesting results.
more »
|
