Hoping to "fuel online creativity and move brand marketing dollars to interactive" and spitting in the face of the notion the banner is dead, the Interactive Advertising Bureau, standards body for interactive advertising formats, is, for the first time, hosting a competition to develop new online advertising units.
IAB president and CEO Randall Rothenberg said, "We are launching a formal call to action today for creatives, technologists, publishers, marketers - the entire advertising and marketing ecosystem - to bring us their best ideas for ad formats. The Internet has opened a floodgate of creativity, and it is critical that we fashion an environment where both the art and science of advertising can flourish and deliver engaging experiences that resonate with consumers and build brands."
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After a six month test in Australia, Google has opened up a new ad platform on its Maps product. Brands can place a logo on their locations within the application. The logos will replace the standard grey logos which already appear in the product.
The program is rolling out initially with four advertisers according to Advertising Age. Bank of America, Target, Public Storage and HSBC have signed on for the beta period. Soon, all. businesses will be able to claim their space on Maps.
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ATTIK will break a new commercial for the Scion tC's Take On the Machine campaign September 10. Until then, we have print ads in Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few others. The print ads contain an augmented reality marker which can be used while playing the Take On the Machine game online.
- Hoffman/Lewis is out with a kidnapping spoof to get Chicagoans to go to St. Louis.
- SapientNitro would like us all to see their new reel.
- Here's a few webisodes Window Seat Pictures created for Converse. Yea, there's a pool and a skateboarder.
- A couple of creatives got bored working in an office with no windows. So they made their own. A lot of them.
- The San Francisco Egoist is holding a contest to determine the best ad city in America. Make sure you are represented.
- To kick off to its 90th anniversary celebration, the ADC has announce an open call to its 600 past ADC cube winners to submit their reinterpretation of the iconic ADC Cube for possible use on the ADC 90th Annual Awards call-for-entries.
- From a crisis management perspective, Davia Temin addresses the question, "What was HP's Mark Hurd thinking?"
- Perry Ellis has launched Project Beach to aid oil spill recovery.
- Director Scott Otto Anderson gives us a behind the scenes look at the production of his newest spot with Photoplay productions for NRMA Insurance.
- And for some really screwed up fashion advertising, look no further than Patrizia Pepe's Fall/Winter campaign.
- Can't get enough Old Spice? Check out the Old Spice Voice Mail Generator.
- If you're a fan of the MINI and you just can't get enough of their commercials, well, now there's an app for that.
- PSFK is out with its Future of Health report. It will be used together with a brief presented to teams of creatives to develop a new UNICEF design.
- Here's the story behind that Paul Arden New Directors Showcase presentation in Cannes.
Yea well anything called Booty Reader is destined to receive a ton of press so hats off again to Crispin Porter + Bugusky who came up with this little booty analyzer for Old Navy. Madame Eva will read your cards, take a look at your butt, determine your bootiliciousness and then match you to the proper pair of jeans.
Now that's just what we need to distract us from our daily duties; a site, I Breastfeed Because, on which women can discuss why they breastfeed and upload videos. It's all to "give moms a voice on the importance of breastfeeding" during World Breast Feeding Week August 1-7. Who comes up with celebratory weeks for stuff like this?
Breast feeding, along with the rest of the crap that is thrown in our face on a daily basis, used to be a private matter. Not any more. Oh no. Got cancer? Tell the world. Too fat? Go on a TV show. Think your daughter dresses too skanky? Don't bother educating her about proper dress. Go on Jenny Jones and make a fool out of the both of you. Want to whip your tits out in public and feed your baby? Go right ahead. There's a web site just for you.
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- "Opulence. I has it." Right up there with Verizon Dumb Dads and blacks who love chicken comes this new commercial from Grey New York and Biscuit Filmworks' director Tim Godsall for DirecTV that portrays a Russian doofus as if he were an Italian goomba. Oh wait, is that too many layers of stereotyping?
- Guys, why do all the work looking for a date when you can just sit back and let the women come to you?
- If you own a company, you can direct your own commercials. And that's just what Justin Timberlake did for his 901 Silver Tequila. The ad is dumb.
- Naomi Watts will front Ann Taylor's Autumn 2010 advertising campaign.
- Steffan Postaer, author of The Happy Soul Industry, is out with a new book. It's called Sweet by Design. He calls it a novel/social media experiment.
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Want to become a Mad Man? With the premier of Mad Men just days away, of course you do! Head over to Jib Jab where you can upload a photo (yawn), place it atop one of the actor's heads (yawn) and send it to your friends (yawn).
We might not have been so bored with this were it not accompanied by frothy hype such as, "This is an exceptionally clever way to get you to amuse your friends AND announce a new season of TV's MadMen. Brilliant. Worthy of a mention on Adrants, at least!"
Yawn. Oh, sorry.
Eighties icon of sorts Bret Easton Ellis is out with a new book and digital creative agency Ralph has put together a promotional campaign. Last week, a video trailer was released showing a shaky video casting session with a "morally dubious" outcome. Viewers were directed to take up the cause against Hollywood exploitation and sent to a holding page.
Following that release, Bret Easton Ellis fans are now directed to The Devil in You where they can step into the shoes of Clay, a Hollywood producer, as he runs a seedy casting session somewhere in LA. You direct the actress; you tell her what to do. You can encourage her, fill her with booze and drugs, make her dance for you or take things to a whole new level. Although the levels are quite tame. There's no nudity, no sex, no elicit behavior. Which is too bad because, well, we thought there'd be more from a dude like Ellis.
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