MCM Net and Aardman partnered to produce Creature Discomforts, a campaign for the Leonard Cheshire Disability charity. Its purpose, I think, is to encourage outsiders to change the way they perceive disabilities.
I'm just confused about how. The campaign launched a game called Peanut Pickup, where you, a mouse, shoot peanuts into an elephant's trunk. That's it.
It isn't clear what lesson I was meant to glean (could it be a hand-eye coordination game for disabled children...?), but all I could gather was it isn't nearly as fun as Suicide Kittens -- which, for a minute or two, I mistook for another component of the Creature Discomforts campaign.
This online ad for Cleatskins starts out like a typical sportsgear spot: adrenaline-pumping music, bad-ass sports star, epic narrative. It all seemed very made-for-TV.
And then the end happened, and then I laughed, because this is the kinda stuff you can do on the 'net that you can't risk doing on television. Unless you're Budweiser.
Produced by Kamp Grizzly for agency UXB.
- Make magazine offers Twitter support. Hey, neato.
- Wayne Wang's The Princess of Nebraska premiered on YouTube last Friday. Which brings up the usual "dawn of a new era?" questions.
- Ecast MixMaster helps decide how best to get you trashed.
- O noes, kids and search and porn.
- Little Big Planet alienates Muslims. I would never have guessed.
- The essence of blogging.
- Do you dare mess with someone else's Hummer -- even for love of advertising? Good luck and godspeed.
At left is the baby I made with Johnny Depp, courtesy of the Routan Babymaker3000.
The babymaker's part of a broader Volkswagen Routan campaign featuring Brooke Shields. You've probably seen the ads where she barrages expecting couples with questions about why they're having babies "simply for the love of German engineering." (I didn't really get this at first, but after sitting through the mocumentary, I completely understand: people are having babies so they can buy minivans! Of course!)
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It's almost Halloween and that means it's time for another Saw movie. The franchise is up to number five now and there's no indication a sixth won't arrive next Halloween. This year, the movie's promoters took the prank call route and, with help from Varitalk, brought the voice of Jigsaw to unsuspecting recipients, some of whom in Toronto where genuinely scared enough to call the police. Reacting to complaints, the site took down the device.
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- In this new Venables, Bell & Partners-created commercial for Audi, a house gets a time-based makeover and so does the dog.
-Apparently, Grey SF is inexplicably no longer blogging.
- But Hill Holiday's blog, one of the earliest agency blogs, is active again after a few layers of dust settled.
- Google has launched do it yourself display advertising.
- Today's Jeopardy will feature a category dedicated solely to the AMC show Mad Men.
"Little is the new big," proclaim one of the miniaturized billboards for LittleBigPLanet, a video game that goes live on October 21st. Other billboards sport a similar little/big message.* Find them on eBay -- where people are actually bidding on a few.
Also, somebody posted flickr pics of the billboards in his garden. (Can you imagine using billboards as garden ornaments? Wait, don't answer that.) One's apparently been tagged by lightning-obsessed gangster elves that rock pastel.
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Wiser's Canadian Whisky is the drink of choice for The Wiserhood, a self-proclaimed Society of Uncompromising Men. (That doesn't actually mean much; just that they'll only drink "the most uncompromising whisky on the planet.")
A visit to the site is a sneak-peek into a buzzing fraternity. Click on different things to engage games, watch ads or see what the security cams picked up. I clicked on the bookshelf, garnished with the requisite skull, and found myself face-to-face with a giant media system.
There's also a semi-fun ice cube-catching game behind a statuette of The Thinker.
By John St, which recently did a breast cancer thing involving mens' hyper-fixation with boobage.
Everyone likes pictures right? After all, no one like to read anymore. Which is probably why Ford's European division chose to launch an all-images consumer generated thing that lets people contribute to and change a Fiesta covered with a collage of images. People can rate the images they like, dislike or add their own.
And, yes, we understand the real reason behind the no words approach what with a hefty collection of different languages spoken on the continent.
Just don't leave the sound on to long or you'll get sick of that overly repetitive song that just keeps going and going and going -- sort of like the Energizer Bunny.
Wunderman created the campaign with blogger outreach handled by We Are Social. Spain, France, UK, Italy and Germany are the countries targeted.
Hot American teens meet online, go to "London!", drink all day, dance all night, then start eating each other in various suggestive and predatory ways. It isn't clear whether anybody's actually a vampire or if the kids just like biting each other, but it's all the same to the lonelyheart goths, I guess.
Watch trailer for Highgate Vampire. Gets pretty freaky at the end. And if you wanna play their little hunter vs. hunted game, visit Gothic Picnic.
I kinda dug True Blood more.
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