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Dressing properly pays off. USAToday.com's recent face lift has increased registrations by 380 percent.
- CBS has created an online distribution network for its programming. Outlets include AOL, Joost, Bebo, MSN Video, TV.com, Comcast, Brightcove, SlingMedia, Netvibes, Veoh. Programming will include with a 90/10 revenue split to CBS.
- BudTV ain't cookin'. Traffic has dropped 40 percent since its launch in February.
- Elana Centor sat down with Fallon copywriter Paula Maki Biondich to discuss her work on the latest Holiday Inn commercial in which bloggers and WiFi are celebrated. That squeak at the end? No idea.
- Verizon has jumped on the Adwalker train and is using the "human TVs" to promote its FiOS service.
With the help of Sugartown Creative, Penthouse Magazine releases My Pleasure Pet, an online gaming experience that brings Subservient Chicken back to its pulpy webcam roots. Sugartown co-president and creative director Fritz Westenberger also makes his directorial debut shooting the game's footage of Heather Vandeven, the Penthouse Pet of the Year.
Unfortunately there are no widgets for this one, although we thought that would be the next natural step. The object of the game is to keep the luscious Heather appeased by asking her to perform certain tasks; her unhappiness could create undesirable consequences (like her complete disinterest in your existence).
You know what would be awesome? A subservient creative department douchebag.
If you worry that Axe's Boost Shower Gel isn't sufficient enough aid to help you hook up, Axe's Boost Your ESP (Extra Sexual Perception) provides an opportunity to order campy-ass love guru Swami Mack's ESP book. Act now while supplies last.
Once upon a time Axe was fairly witty. With Boost Your ESP they've trespassed into Bruce Campbell territory, and nobody is allowed to do that. Walking the line of camp and sex is delicate work, like knitting lattices.
Blastro drinks the Flavor of Love Charm School Kool-Aid, joining forces with VH1 to promote the show that ladyfies hoodrats one coarse hair at a time. Charm school commandments, a quiz and Flavorette dress-up widgets are included. Thankfully, they don't talk.
- This never happens. Incumbent MediaCom has retained the $128 million Staples media account after a multi-shop review.
- CondiNet's teen site Flip has launched a $25,000 sweepstakes to all teens who join the site between now and May 31. The money is offered to be used towards college tuition.
- Creative showcase site Newcreatives has given it's site a new look and changed the way it features submitted creative.
If Youtube is the ultimate archive of self-exploitative human behaviour and ads are major persuaders in societal instruction, then it's only natural that at the crossroads we find Life Lessons I Learned the Hard Way.
This is TLC's feeble dip into the somehow unexhausted world of CGM. And guess what you win if your life lesson is the best? A chance for your ad to air on TLC, and ... wait for it ... $10,000. Yeah, that's the going rate for anybody whose exhibitionist camp gets an accolade from a big brand. (Observe examples 1, 2, 3.)
At this point we have little hope that video-whoring will go away anytime soon. That reality TV fad? Still going strong. Who'd have guessed there'd be a market for seeing anybody, not just celebrities, get gritty on camera?
Okay, aside from MTV.
Fresh Creation tips us to yet another bit of salacious ad fun. If you've got time to waste and want to stare it thong-clad Sloggi models while making your own billboard with the Sloggi Billboard Director, have at it. Famous for their banned billboards and propensity to show as much ass as often as possible, the lingerie maker is now letting everyone in on the fun having. After all, why should art directors and photographers be the only ons to stare at ass all day long?
Because apparently even grown women who aren't named Mariah Carey have fantasies about being princesses, Caress gives the longing a chance to star in their own fairy tales.
The website, meant perhaps for yoga mamas still squeezing their own toes into kids' ballerina flats, includes capabilities for creating Prince Charming as well as Harlequin Romance-style videos about ingenues who turn combative burlies into relationship trophies. Don't forget to catch the one about the career chick who learns there's more to life than business. (Whether that lesson leads back to true love or soap remains a mystery.)
In a previous life we may have lounged around concocting princesses while swathing ourselves in fragrant sodium laureth sulfate, but frankly we don't have to. We already know we're the best princess of all. Vera Wang said so when they tried this same approach.
Gatorade presents us with the What's Inside campaign starring the NHL's Sidney Crosby. The Canada-based run includes video game stylistics and surreal Hollywood visual effects. The object is to go on pushing their longtime "Is it in you?" position which always brought Alien, and not sports drinks, to mind.
We're a little surprised by what the inside of somebody's mind actually looks like. Under the impression it would be murky and labyrinthine, Crosby's head is a lot more like, well, a spaceship.
With decision-making opportunities and the occasional dreamy childhood flashback, the site is trippy and occasionally eerie, but then again we're easily shaken after a Goatse attack. We only wish we had a bit more back-end control over the hockey star, who makes for rather nice eye candy. Credit goes out to Canada's Tribal DDB.
Complete with full blown faux rock band returning after a 25 year absence, behind the scenes-style video and a "hit single," the folks over at ihaveanidea are promoting their upcoming Portfolio Night in style. The band, Burn Back, was popular back in the day but disappeared because they "weren't getting enough respect." Now, they're back to help push the organization's annual world-wide portfolio review during which top creative directors the word over will review the portfolios of aspiring creatives eager to get into advertising. It all happens May 3rd in 28 cities across the globe. Get your portfolios ready people!
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