Sunglassed Models Whacked With Cake, Water, Jelly

Hmm. This is new. Hot chicks getting pummeled with birthday cake in slow motion to promote the launch of Polaroid sunglasses in the United Kingdom. Created by Rubber Republic, the whack-a-hottie site strives to illustrate the importance of Polaroid's anti-glare technology.

Barely Political's 'Obama Girl' Sexes Up Obama Campaign

Anytime you stick a stunningly beautiful, hot looking, busty girl in a video and have her coo alluringly into the lens, wide viewership is not far behind and that's exactly what happened with this BarelyPolitical-created video featuring Amber Lee Ettinger, known here as "the Obama Girl," lip syncing the song "I Got A Crush on Obama" written and performed by Temple University student Leah Kaufman who also wrote and sung (but did not appear in) the famed My Box in A Box video. The whole stunt was orchestrated by 32-year-old advertising exec and My Box in A Box creator Ben Relles. So far, the song has achieved 56,000 views on YouTube to date with more sure to come.

In the song, the hottie dances, prances and gushes lustfully about her love for Obama, singing, "I never wanted anybody more than I want you" and "you can Barack me tonight" while giving the camera "the look." It all points to ObamaGirl.com where you can drink in even more of Obama Girl's beauty - including ubiquitous bulging bra shot - and more on the spreading story behind the phenomenon that took Obama campaign officials quite by surprise earlier this week which distanced itself from the movement claiming it had nothing to do with the creation of the video.

Widgets Measured, Upfront Begins, eBay Yanks AdWords

- Cynopsis reports ComScore will now begin measuring the reach of widgets, used more and more buy brands as a commercial platform.

- Cynopsis also reports the first major upfront deal has been struck between NBC and Group M. The deal is reported to be between $800 million and $1 billion and was based on live plus three ratings.

- There's a bit of a bitch fight going on between Google and eBaby over Google's courting of unhappy eBay merchants who Google would like to have as Google Checkout customers. In an apparent reaction to that, eBay has pulled all its AdWords advertising

- When NBC's Heroes returns this fall, Nissan will be all over the show like Syler on Hiro with increased product placement and exclusive sponsorship of the season opener.

- Ford Models has hooked up with MySpace for its International Model Search. MySpace will be home to the search for both aspiring models and those who just like to look.

- It seems the iPhone is too big for some over at Apple and they want to make it appear smaller in their ads.

Google Reports, Spending Decreased, JWT UnBolded, Upfront Pricey

- Google has launched Placement Performance for AdWords providing advertisers detailed information on how each site within their buy is performing.

- TNS Media Intelligence has revised its 2007 ad forecast downward from a previously predicted growth rate of 2.6 percent to 1.7 percent.for a total spend of $152.3 billion within the media it measures.

- Oh JWT, how we feel for you. It seems Ford doesn't think it's getting all it can from the agency and has reached out to two WPP sibs for new ideas. We said it last year; your move was not bold.

- Well this is logical. Since television rations are sliding downward because of new Nielsen metrics discovering reduced viewing levels, the networks want brands to pay even more for even less during this year's upfronts.

- Copyranter thinks Strawberry Frog's new self promoting "t-shirt test" ad is properly filed under his "agencies are stupid" category.

- Personal Life Media CEO is featured on DoubleClick's NerveCenter series to discuss the world of social marketing.

Bitmunk Takes Bite Out of Digital Piracy

Hoping to make a profitable business out of the flurry of activity over digital media asset ownership and the associated royalties tied to the ownership if those assets, Virginia-based Digital Bazaar has introduced Bitmunk, a patented "watermarking and royalty distribution technology" which the company hopes will usher in an eBay-like marketplace for audio, video, documents and games.

As explained on its wiki site, "the Bitmunk software would handle all of the sales, receipt handling, monetary transfer, watermarking and ensuring legal compliance during the sale. The Bitmunk software is also used to transact movies, electronic books, medical records and many other forms of digital content."

Penguins and Cavalier Uptalk Do Not an Original Idea Make

Okay. Anybody douchey enough to rip the premise to Patrick Suskind's Perfume, with penguins, and pass the idea off as "uncharted territory" (they SAID this! We SWEAR!), should be chained to a wall, completely naked, and shaved once weekly until the end of time.

Insult to injury, the supposed YouTube debate that the video triggered is completely contrived and thrown-together by a bunch of people who either joined on the same day or don't have profiles.

We're actually scandalized. This is one of those "I CALL SHENANIGANS", like, from-the-rooftops! moments.

Oh yeah, the video is called Penguin Love and it's for Columbia Sportswear.

Paramount Wants Your Booty In Its Movie

So we're guessing this is going to be like The Pussycat Dolls but in movie form. As part of its promotion for the movie How She Moves, Paramount Vantage is conducting a MySpace contest which will award three people an all expenses paid trip to movie set to appear in one of the movie's scenes. Starring...well...no one, the movie follows the story of a girl who, after her sister's death from a drug overdoes, returns home from her sweet private school life to the crime-filled streets of her neighborhood where she takes up competitive step dancing.

Those interested in appearing in the booty-shaking dance-fest have until June 11 to send in their MySpace profile information to the contest's MySpace page. Once chosen and footage of their movie appearance is shot, paramount will place it on the promotional site as well as the profile pages of each of the three winners.

Forget the Jetpacks - RAY GUNS Have Finally Arrived

For Weta Workshops, which makes action figures and other collectible props for movies and stuff, New Zealand's Touch/Case Next gives us SteamPunk ray guns.

And best of all, the ray guns are real (if not really deadly, at least really for sale). Models like the ManMelter 3600ZX and the FMOM INDUSTRIES Wave Disrupter are "constructed from metal with some glass parts," and only 500 of each is being manufactured.

Tell us that doesn't bring your lawn dart-loving '80s baby out to play, and we will glower at you in disdain.

For our own purposes, the Goliathon 83 dissolves seven-ninths of an elephant in 10 earth seconds. We could really use that kind of power whilst standing in line at the post office.

Hey Jordana, This Video is The Illest Dizzle

The no blah, blah, blah auto insurance company, Desjardins General Insurance, with help from Toronto's Youthography, has launched a very GM Flying Car-like video in which three bubble-headed girls video each other until one lets out the classic "Oh...My God" after seeing her friends car take off into the sky for no apparent reason other than to slap up the geared4u.com URL which takes you to Desjardins' auto insurance site.

Once you arrive at the site, you can watch the very uncool parent-like figures utter parents-trying-to-be-coolims "ill" and "dizzle" while the kids get right to the important blah, blah, blah. It's all very Fetch.

Bugaboo Daytrips Gets New Site, Offers New Trips

If you've got to push a stroller you might as well have someplace to go while doing so. Dutch stroller company Bugaboo, with help from 72andSunny, has launched a new dedicated site for its Bugaboo Daytrips program which can be found at the oddly sexual sounding URL bugaboodaytrips.com (bug-a-booday-trips, get it? OK, fine it's just us. Sorry. On with the story)

The site provides 22 downloadable walking tours throughout major cities around the world. 72andSunny Creative Director and Co-Founder, 72andSunny explains, "When you become a parent, you want to maintain your identity as an adventurous, curious, active person. Bugaboo offers two ways to help. One is a line of multi-functional strollers; the other is now Bugaboo Daytrips. The daytrips are a great way for parents to discover the multi-functionality of their Bugaboo strollers." Ah, yes, the cure for the common minivan.