|
|||
| About | Contact | Media Kit | Twitter | |||
 |
|||
POTUS Encumbents Get Street Fighter Makeover High on politics, or just not into presidential paintball? Play Kung-Fu Election by Atom Films. It's an online fighting game a la Street Fighter, except Chun Lee's less easy on the eyes. Unless you're into Hillary like that. You'll start out battling Romney, who in the hierarchy of fighting games is the weakest player. He still kicked our ass, though. Keep Shocks Sharp; a Squirrel Has So Much to Live For Check your shocks. You'd hate to kill a squirrel, wouldn't you? For client Monroe Shocks and Struts, Cramer-Krasselt is banking on it. Watch this web drama about a young squirrel with a bright future, nearly scraped on the roadside by a cruel and insensitive duff who has crappy shock absorbers. (This time, we're sure the star of the ad is a squirrel.) Wait a sec. Wouldn't better shock absorbers make you less likely to notice the body rolling under your tires? Obama Win Repositions 'Fearful America' as 'Young, Optimistic Country' "And the people of Iowa heard him, and chose to roll the dice," wrote Arianna Huffington last night, in a tone slightly reminiscent of the Old Testament. Having dived headfirst into the choppy seas of political advertising (with help from Silverstein) in November, Huffington triumphantly positions Barack Obama's Iowa win as reason one and all should celebrate. Facebook Ads Push 30+ Women at Happily Married Men Yet another contextual (or badly demo-segmented) ad fart. Here's a funny little Flickr discussion sparked by a guy bamboozled by Facebook's poke at his fidelity. Where is that $15 billion going? (It's not us asking. But we're sure the users are starting to.) AMC Breaks 'Breaking Bad' with New Site, and that's About All We Know Right now AMC TV is pushing Breaking Bad, an online campaign to help promote a new series by the same name. It debuts on January 20 and has something to do with a chemistry teacher who "breaks bad," raises hell and changes the equation. You can do your part in changing the equation by downloading all sorts of show swag from the site. Granted, we have no idea what equation they're referring to, and most of the time you'll be staring at a cube with symbols of the elements on it because the site lags so much, but hey. Neat site. Hope it generates tons of viewers. Ian Fernando Docs Tool Helps PPC Marketers Determine Keyword Quality For you so-called PPC "marketers" who write "intuitive" ad text and bid just as intuitively (read: wastefully), a thoughtful guy named Ian Fernando put together a Google Docs tool to (quantitatively!!!!) determine who clicks on what keywords, and how keywords convert. It is useful. So use it. Read his explanation. Cracked Posts List of Seductive Ads for Crap Items Cracked.com posted a list of the 10 Most Laughably Misleading Ads. It's scored 3439 diggs so far. The description: "So you're an inventor, and you've just created a product that actually sucks quite a bit more than the ones people are already using. How do you sell it? Gawker Editorial to Compensate Big-Traffic Bloggers with Big-Ass Bonuses Sassy bloggers, take note: Gawker might be down to drop you a few thou if you can raise traffic amongst its sites, which include Gizmodo, Valleywag and Defamer. Jason Calacanis, the golden child of Weblogs Inc., looks at the compensation process as whoring for ratings. And we know from experience that whoring of any kind sets blows against sector quality. "People are coming to blogs because they are NOT playing the ratings game! What difference does it make if a blog gets 10% or 20% traffic [spikes] if it alienates the core audience by playing the ratings game?" he says. Ad Tunes Releases Top Ad Music of 2007 Something for the true ad junkies: Ad Tunes' Top Ad Music of '07! Show-stoppers in the more musical component of advertising include Beyonce, who made appearances in ads from Armani, AmEx, DirecTV and Samsung; the Beatles, which enjoyed a revival via Target and Luvs; and retailers who whored their brick-and-mortar brands out with poppy jingles. Songs that benefited media this year included Just Like You Imagined off the 300 movie trailer, and Dirty Laundry by Bitter:Sweet for the ABC network. If you're just that bored, up your ad music quotient with the TV jingles quiz. Match.com Dabbles in Cupid, Fate and Online Gaming to Draw Mucky Clients Muck about with Muck About, a Match.com game for UK residents more interested in beer and french fries than "icky" things like flowers and chocolate, courtesy of TAMBA. Because yobs need love too. 
|
|