Word has it that broadband content is now eligible for Primetime Emmy Awards. Whether that flatters broadband shows or the sleepy Emmys is anybody's guess; it's all the same in the media melting pot.
To spread the news, WONGDOODY prepared a print campaign with Mary Tyler Moore and that bigoted dad from All in the Family. Computers have been stitched into their environments. Headers read, "Welcoming Broadband to the World of Television."
Creative will appear in print and online. There will also be an "aggressive online word-of-mouth effort."
Oh, yeah: Because that big, bad PR really twisted our arms.
In a moment of generosity, Make the Logo Bigger spilled some saucy new Old Spice beans on us (via Copyranter). If you have hair here, here and here but not there, you owe it to yourself to watch it.
It's neat that Old Spice tore open its billowing shirt and let out the musk. But now that everybody's laughing, how about improving on that old, spicy formula? We can't all be Bruce Campbell.
Consider:
o Old Spice in Cool Evergreen
o Old Spice a la mode (no one can resist the manly thrall of vanilla)
o Old Spice's alter ego: Youthful Mellow
Check out "Meet the Denialers" for Mackenzie Investments. Put together by Lowe Roche, Toronto, it tells the story of "a family of four that spends like fourteen."
Creative is spread across print and online without losing the tune: that of a strangely relatable fable. The campaign does a nice job of positioning an investment firm as a natural option for cash-burning families.
Meet Brett, Penny, Simon, Devon and Amanda. The website, BurnRate.ca, includes nifty little tools like a cashflow calculator and a burn rate spending test.
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MoveOn.org is circulating this satire of will.i.am's "Yes We Can" Obama video. This time, the candidate in the spotlight is the apparently war-mongering Maniac McCain.
Nice to know the young, liberal and convicted have learned the art of killing with irony. But okay, McCain was totally asking for it when he went all-out with the "Bomb bomb Iran" song. (WHAT WAS HE THINKING?)
To promote what it calls its "iconic baby lotion," Johnson launched Touching Bond to encourage moms to get touchier with their babies. Glean advice on making "your touch more touching," massaging your baby, and capturing its giggle.
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Here's an unlikely combination.
Right now if you buy flowers from FTD.com, you could get free software from Download.com. This is part of a Valentine's Day promotion to wise geeks up to the aphrodisiac merits of floral sharing.
Behind the scenes, TrialPay gleans ad revenue from FTD to pay Download.com for the software you select. Awww. Well, nothing says romance like a classic threesome.
Go to Download.com's Valentine subsite to cash in on all the love.
So, 101 bellybuttons walk into a bar.
This is just one of the cliffhangers you won't revisit after checking out teasers for this Blackberry-sponsored improv troupe.
Add crappy video quality and comedians telling jokes on the phone (isn't that a social faux-pas? If it isn't, it SHOULD BE), and you've got yourself an unbeatable stench.
Ads for the effort were featured on the front page of the Times. Richard at Gawker pointed it out to us. Thanks for engaging us in the angst, Richard.
Because no holiday is legitimate until it gets its own eco-spin, feast your eyes on Winterwarm by Superhero (with assistance from photographer Richie Hopson).
The premise: don't use heating this winter; hug gratuitously and NEVER LEAVE BED!
The shirts were donated by American Apparel. We didn't get why they kept changing colour at first but then we read they're supposed to be thermometers. Get it?
And in the event that you actually care, the couple really is a couple. Their names are Angeliki Chatzi and Konstantinos Dagritzikos.
Cute. In a we-don't-live-in-sub-zero-temperatures sort of way.
Phone sex too confrontational? Put the work where it belongs -- into your thumbs. Get into "promiscuous text."
Let's Have TXT is Virgin Mobile USA's raunchy rendition of a Valentine's Day mobile campaign. Play the voyeur as a trained professional of your choice -- housewife, plumber, cowboy, nurse or sexbot -- invites you to take part in sweaty handplay on that most seductive of QWERTY keyboards.
That clammy-palms feeling is also viral. Create invites for friends!
Brought to you by McKinney.
Oh how we love contextual advertising. Surely, it's a very effective form of online advertising and does it's thing quite well about 98 percent of the time. That's certainly worth celebrating but it's that other two percent we love so much.
You know it. It's that two percent that give us turpentine ads next to stories about a girl who committed suicide by drinking turpentine. "Card Shark" credit card copy next to an article about a woman killed by a shark. A free dinner for two offer from Olive Garden next to a story about how 250 people fot sick after eating at one of their restaurants.
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