Why Do You Need Excellent Website Speed To Increase Leads


With billions and billions of people having direct access to the internet through smart devices or computers, every business today has a website online. Website speed is a crucial ranking factor for search engines like Google, Bing, Yahoo, etc. Your website speed will have a huge impact on your site's visibility, user experience which will lead to sales and boost revenue. With modern technological advancements, consumers are getting more impatient as most of them don't even wait for two seconds for the website to load.

With the growing technology, consumer getting impatient as most of them are not ready to wait even two seconds for the website to load. A one-second delay can cause your prospects to move on to another website and increases your bounce rate. In order to have a strong online presence, website owners much optimize page loading speed on their site. While design, user navigation, theme, readability, and quality content are all critical elements of a successful website, a slow website will keep your profits from being satisfactory.

What is Website Speed?

Website speed is the time a browser takes to fully load a functioning web page from a given site. If your website takes time to load, that means your data present on your site will load slowly in your user's browser. Sites that load faster will drive more traffic to their site and enhance your website performance. Almost 50% of the users expect a website to load in 2 seconds or lesser and 70% of the users who find your website speed slow will most probably never return to your website again.

Consumers are growing impatient and a bad user experience can affect your ranking and lose your target market to your competitors. Google also uses speed as an essential ranking factor because search engines want to provide the best sites for their searchers. Even mobile-friendly websites must have a fast loading speed to improve ranking. Whether you have business website or a personal blog, a fast running websites sends search engines positive signals which helps in ranking higher on SERPs.

Why is Website Speed Important?

First Impression

Your website is your online salesperson and your site's first impression will determine how your brand is perceived by the user. Building a strong first impression will make your site more appealing to your online prospects. A fast loading site will keep your users happy and satisfied which will help in driving traffic to your site. At the same time, a slow website is looked upon as untrustworthy and unsafe. An excellent web hosting provider can help you make a great first impression. Search for the best one on Hosting Foundry that not only offers great speed but also enhances the overall performance of your site.

Conversion Rate

It is as simple as if people can't access your access within their attention span, they will move on to another site that fulfils their need. So if your website is fast enough, it will definitely boost conversion rates as users won't bounce off to other competitive sites. By reducing your page loading time by a few milliseconds it can result in more conversions on your site.


User Experience

Your website speed directly affects the user experience that in turn affects your website ranking on search engines. User experience is also one of the top ranking factors in search engines. Along with speed, web design, web structure, fonts, and readability help in enhancing the user experience by making it more attracting and appealing.

Bounce Rate

Bounce rate refers to the percentage of users who leave a website before viewiing any other page of the website. Users who close or leave your website if your page does not load in time that will increase the bounce rate on your site. The more users stay on your site, the lesser bounce rate you will have.

What is a Good Page Load Speed?

If your website takes more than 10 seconds to load, it will result in people bouncing off your website. This will directly have an impact on website conversions and the ranking of your site. A 5 second load can be considered as good speed for your website. But the ideal loading time you should optimize for your site should be less than 3 seconds. There are a number of tools that are available to report the performance of your website. You can also optimize the structure of your code to make your website faster, but good hosting power is something that you need in order to execute your application and website faster.

Remember, speed is a crucial ranking factor that will not only increase visibility but also lead to conversions. Ensure that your website is well optimized for better user experience, higher revenue and more conversions.

by Steve Hall    Mar-24-21   Click to Comment   
Topic: Online