You Won't Believe What This Military-Themed Ad is Selling


And you will probably hate yourself for clicking through that ridiculous tease of a headline. In any event, TBWA Israel is out with a campaign that ams to get kids to love pasta. Touting Sugat's playfully-shaped pasta, the campaign uses a military theme following the familiar "It's a plane" approach parents use to get their little ones to eat.

Expect that Sugat pasta is so awesome, these techniques will no longer need to be deployed. And so the ads which carry the tagline, "No Need For Maneuvers," depict a decrepit looking warehouse where all the "open wide," "it's a plane," and "yummy, yummy" military-themed spoons have gone to collect dust.

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by Steve Hall    Feb-18-14    
Topic: Campaigns

How A Monsoon, A Chicken And A Dose of Gravity Sell Suitcases


Samsonite, with help from Saatchi & Saatchi Brussels, is out with a series of comical videos, part of the Samsonite Versus the World campaign, that highlight the luggage brand's qualities.

In one video, a suitcase undergoes undergoes a monsoon of epic proportion. In another, a suitcase does battle with a chicken. And in a third, the relentless power of gravity unleashes itself.

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by Steve Hall    Feb-10-14    
Topic: Campaigns

Four Reasons Dogs Are Way More Amusing Than Humans


OK these are awesome! What's awesome? These Carmichael Lynch-created spots for Subaru, part of the brand's Dog Tested, Dog Approved campaign. In four spots, a family of four dogs, The Barkleys, re-enact typical human scenarios that happen to involved a car.

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by Steve Hall    Jan-17-14    
Topic: Campaigns

Grandma Gets Dildo For Birthday...And Other Awkward Gifts


For UK-based online retailer, Red5, RKCR/Y&R has created a campaign that highlights those awkward moments when your loved on opens a present and it's not quite what they expected. The message, of course, is that had the gift givers only used Red 5, they would have found a gift their loved one would love.

That or a dose of common sense. Nothing like a campaign that screams, "Hey, you're an idiot but we want you as our customer!" We suppose you could argue it's a schadenfruede approach to things which, of course, makes it a perfectly acceptable campaign, right?

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by Steve Hall    Jan-16-14    
Topic: Campaigns

Colorado Restaurant Celebrates Pot Legalization With Paranoia-Reducing Pot Pairing Campaign


This week, Colorado restaurant chain Hapa Sushi in Boulder is celebrating the state's legalization of marijuana with a "weedy" print and in-restaurant ad campaign, Happy Legalization, created by TDA_Boulder.

The campaign consists of three ads, running in Colorado weeklies and monthlies. One of the ads, Pairing Menu, doubles as a hand-out menu. Another, Effective January, doubles as a table tent and as an in-restaurant poster.

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by Steve Hall    Jan- 8-14    
Topic: Campaigns, Newspaper

Airbnb is Like Living in A Bird House


Airbnb, courtesy of San Francisco-based Pereira & O'Dell, has launched its first national campaign which will include online, TV, print and cinema. The agency worked with artists to interpret Airbnb listings and represent them as birdhouses. Why birdhouses? Because they are home to birds which travel the world like no other creature and see things from a completely different perspective.

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by Steve Hall    Dec-16-13    
Topic: Campaigns

Special K Wants Women to Stop Talking About How Fat They Are


Akin to Dove's Beauty campaign which urges women to be less analytical about their looks, Special K is out with a campaign that aims to "shut down fat talk." Created by Leo Burnett and directed by O Positive's Peyton Wilson, the work witnesses women shopping in a clothing store where the clothing labels contain actual "fat talk" quotes found online.

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by Steve Hall    Dec-10-13    
Topic: Campaigns

Four Ways to Differentiate Your Cold Beer From Every Other Cold Beer


We can imagine the the amount of head scratching that went on among Clemenger BBDO creatives after being briefed by Carlton on their new beer which is called...Carlton Cold. We're sure it was like, "Say what" Isn't all beer cold? How the hell are we going to differentiate this cold beer from every single other beer brand in the world?"

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by Steve Hall    Dec- 5-13    
Topic: Campaigns

There's Almost No Car in This Porsche Ad


Almost harkening the Hill Holiday-created Infiniti launch campaign in which the car was never shown, Fred & Farid Shanghai have created a print campaign for Porsche China that shows juts how difficult it is to keep up with a speeding Porsche. Even for a photographer shooting a print campaign for the brand. Witty

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by Steve Hall    Sep-25-13    
Topic: Campaigns

There Will be No Fun Until the Oville Redenbacher is Popped


A new Orville Redenbacher campaign from Venables Bell & Partners takes the importance of popcorn to new levels. A lot of people simply can't enjoy their entertainment unless they've got a giant tub of popcorn in front of them. Us, on the other hand, realize popcorn -- and, sadly, pretty much every other piece of manufactured food -- is just a collection of chemicals unfit for human consumption.

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by Steve Hall    Sep-23-13    
Topic: Campaigns