Duval Guillaume has launched a new international print campaign for TNT. The agency developed 4 new images which ask us to imagine how life becomes more interesting when you add some drama to it.
If you recall, the agency famously launched the Add More Drama with a stunt in Belgium that literally added all kinds of drama when people pushed a button.
These new images will initially be used in Germany and Mexico, and later in a number of other countries.
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Remember Pim de Koel? The guy from Holland who, last year, was all about what's cool and why Holland has it in spades. Created by Mustache, the video garnered upwards of one million views.
Now, Pim de Koel is back and he's pondering the question, "Can cool be taught?" In episode one of new video series, also created by Mustache, Holland's King of Cool grabs one American and teaches him Holland's original cool.
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These BBDO New York-created ads for Lowe's will give anyone who has ever engaged in a bit of home improvement a big chuckle. If you've been there, you know it never goes as swimmingly as you thought it would at the outset.
Three new commercials, Ceiling Fan, Bathroom Tile and Bench Swing, acknowledge this truism and promise to offer help.
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And you will probably hate yourself for clicking through that ridiculous tease of a headline. In any event, TBWA Israel is out with a campaign that ams to get kids to love pasta. Touting Sugat's playfully-shaped pasta, the campaign uses a military theme following the familiar "It's a plane" approach parents use to get their little ones to eat.
Expect that Sugat pasta is so awesome, these techniques will no longer need to be deployed. And so the ads which carry the tagline, "No Need For Maneuvers," depict a decrepit looking warehouse where all the "open wide," "it's a plane," and "yummy, yummy" military-themed spoons have gone to collect dust.
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Samsonite, with help from Saatchi & Saatchi Brussels, is out with a series of comical videos, part of the Samsonite Versus the World campaign, that highlight the luggage brand's qualities.
In one video, a suitcase undergoes undergoes a monsoon of epic proportion. In another, a suitcase does battle with a chicken. And in a third, the relentless power of gravity unleashes itself.
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OK these are awesome! What's awesome? These Carmichael Lynch-created spots for Subaru, part of the brand's Dog Tested, Dog Approved campaign. In four spots, a family of four dogs, The Barkleys, re-enact typical human scenarios that happen to involved a car.
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For UK-based online retailer, Red5, RKCR/Y&R has created a campaign that highlights those awkward moments when your loved on opens a present and it's not quite what they expected. The message, of course, is that had the gift givers only used Red 5, they would have found a gift their loved one would love.
That or a dose of common sense. Nothing like a campaign that screams, "Hey, you're an idiot but we want you as our customer!" We suppose you could argue it's a schadenfruede approach to things which, of course, makes it a perfectly acceptable campaign, right?
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This week, Colorado restaurant chain Hapa Sushi in Boulder is celebrating the state's legalization of marijuana with a "weedy" print and in-restaurant ad campaign, Happy Legalization, created by TDA_Boulder.
The campaign consists of three ads, running in Colorado weeklies and monthlies. One of the ads, Pairing Menu, doubles as a hand-out menu. Another, Effective January, doubles as a table tent and as an in-restaurant poster.
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Airbnb, courtesy of San Francisco-based Pereira & O'Dell, has launched its first national campaign which will include online, TV, print and cinema. The agency worked with artists to interpret Airbnb listings and represent them as birdhouses. Why birdhouses? Because they are home to birds which travel the world like no other creature and see things from a completely different perspective.
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Akin to Dove's Beauty campaign which urges women to be less analytical about their looks, Special K is out with a campaign that aims to "shut down fat talk." Created by Leo Burnett and directed by O Positive's Peyton Wilson, the work witnesses women shopping in a clothing store where the clothing labels contain actual "fat talk" quotes found online.
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