Motor Oil Fragrance, Bathroom Skidmarks Get Pro Golfers in New BMW

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We like this one. A new campaign for BMW aims to encourage PGA Tour golfers behind the wheel of a race-ready M model used "aroma advertising" and in-hotel floor graphics. The campaign comes from Baldwin&, Raleigh, for BMW Golf, the sports marketing arm of BMW of North America, Inc.

One hundred bottles of "15w-50" motor oil-scented men's cologne were given to PGA players finishing the Deutsche Bank Championship in Norton, Massachusetts over Labor Day weekend. The fragrance was selected to suggest the auto racing experience. Hang tags read: "Do you know what driving 195mph feels like? Well, this is how it smells. Get to the BMW Championship a little bit early to take one of our M cars out for a spin at the Autobahn Country Club."

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by Steve Hall    Sep-15-11    
Topic: Campaigns, Celebrity, Guerilla, Point of Purchase, Promotions



Animated Animals Shill Spring Water

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In these new Poland Springs commercials from McCann New York and Elastic, wildlife work hard to get humans hooked on something that's much better for them than soda and hunting if we're interpreting the fairly ethereal, slightly hallucinatory work properly.

The campaign is touting the brand's six sparkling water flavors and the three natural ingredients it's made from; spring water, fruit essence and bubbles.

The television campaign will be supported with an online presence on Facebook and banner ads on Yahoo, MSN, The Knot and Monster.com with search efforts on Google, Yahoo and Bing.

Remember the good 'ol days when Poland Springs all about "what it means to be from Maine?"

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by Steve Hall    Sep-15-11    
Topic: Campaigns, Commercials



Cloud Computing Isn't Bad, It's A Fad

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Here's some Deutsch New York-created, Biscuit Filmworks-produced work for Microsoft (yea, yea, we know) that IT managers the world over will appreciate. When seeking IT solutions for their companies, there's always one memorable solution presented that's not really a solution at all. But it makes for all kinds of great jokes and story telling. This one come courtesy of Tad, head salesman for VMlimited,

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by Steve Hall    Sep-14-11    
Topic: Campaigns, Strange



Noses Cleaned, Brief Simplified, Pistachios Pimped

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- This is just too funny. World Championship Nose Cleansing. All to promote a nasal spray.

- Having trouble getting started on a creative brief? There's an app for that. Brief Buddy.

- Wonderful Pistachios is out with a slew of new ads featuring the Facebook-slighted Winklevoss Twins, gooy Mr. Bill, crazy Crystal the Monkey, the angry...Angry Birds and the bootylicious Khloe Kardashian.

- Sony Ericsson partnered with artists, intellectuals, and other artists from around the world, provided each with a Sony Xperia phone and asked them to see what they could make with it. Then they documented the project.

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by Steve Hall    Sep-14-11    
Topic: Agencies, Campaigns, Celebrity, Commercials, Research, Social



Beat Boxing, Banjo Picking, Hip-Hop the New Folk

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A new campaign for Kent State University's WKSU Folk Festival, Sept. 21-25, called You Don't Know Folk, asks folk music lovers to broaden their ideas of who, and what, is folk. The print, poster, guerrilla and online campaign, created by advertising agency Marcus Thomas, has some great headlines.

Print ad headlines include "Ever hear a beat boxing jug blower and a banjo picking opera singer singer bust out a swaggering hip-hop jam?", "Know who burned down the house with Dave Matthews, chewed gum with Elvis Costello, and partied on a boat with Mick Jagger?" and "Think a former NASA technician. two Ivy League graduates and a saw player don't know how to bring the funk?"

Ads will appear in local Ohio newspapers, wildpostings will be placed and QR coded guitar picks will be distributed. All lead to the campaign website.

by Steve Hall    Sep-14-11    
Topic: Campaigns



Legal Sea Food Snubs Nose at Animal Rights Groups

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We love this new DeVito/ Verdi-created ad campaign for Legal Sea Food. Why? Because it slaps upside the head all the tree-hugging, animal-loving cause groups who spend their days complaining about stuff when, instead, they could be at Legal Seafoods devouring succulent crab, salmon or trout.

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by Steve Hall    Sep-14-11    
Topic: Campaigns



Arby's Campaign Goes Political

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Toronto-based Blammo created two political style ad campaigns for Arby's entitled Curly Coalition of Canada and Homestyle Alliance of Canada. Each campaign takes the tone of political cause group advertising. Each campaign plays out on social media as well including Twitter account for the Curly Coalition and Homestyle Alliance as well as Facebook pages for each (Curly, Homestyle)

See all the ads below.

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by Steve Hall    Sep-12-11    
Topic: Campaigns



Old Spice Offers Something to Help us Forget Fabio

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Gone are the days of advertising when the same character played spokesperson for years at a time, sometimes decades. Recall the Maytag man, the Dunkin' Donuts guy or Mr. Whipple. So it shouldn't be surprising that Old Spice is dabbling with other characters for its ad campaign. No, Isiah Mustafah isn't gone for good but other characters will be brought into the mix.

A new commercial features a man who looks like a "well decorated sea captain who battles monsters on a large nautical vessel." But, thanks to Old Spice, he smells like one. Not exactly sure that a good thing but the commercial does carry the same wacky tone of the original Isiah Mustafah spot.

Other ads will feature a billionaire jet pilot and a rock star.

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by Steve Hall    Sep- 8-11    
Topic: Brands, Campaigns, Commercials



Sports Illustrated Supermodel Irina Shayk Fronts Rampage Campaign

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Following in the footsteps of Bar Refaeli and Gisele Bunchen, Sports illustrated supermodel Irina Shayk is making her debut as the new face of fashion brand rampage. Shayk will front the brand's new Fall campaign. You can watch Shayk talk about her role in the campaign in the video below well as check out the ads here, here and here.

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by Steve Hall    Sep- 7-11    
Topic: Campaigns, Celebrity, Racy



Uncle Marv Aids Young Filmmakers

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In three new BBDO-created, Untitled Films-produced videos for Royal Bank of Canada's sponsorship of the Toronto Film Festival, Uncle Marv comes to the aid of young filmmakers trying to break their way into the film business. Of course, everyone doesn't have a well-connected Uncle Marv so Royal Bank of Canada wants it known they are staunch supporters of young filmmakers.

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by Steve Hall    Sep- 7-11    
Topic: Brands, Campaigns, Industry Events