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Jetblue Improves Flying Experience with Shiny New Euphemism To keep wandering eyes from noticing it has stopped being cheap and its service has gotten all gnarly, Jetblue has launched "Happy Jetting" -- a campaign that encourages you to think that when you fly Jetblue, you ain't flyin', baby. You're jetting. Right now I'm loving how the site, which is supposed to preach the benefits of Jetblue's user friendliness and "jetting" philosophy, hosts jack beyond an error page. Way to jet, idiots! Come On, Guy, Everybody Loves a Pun! Pay no attention to the gorgeous woman used in every shot of this teaser. We're not even sure why she's there. The real star of this promotional series is ... wait for it... Shop Bloom and Score Some Olive Oil for that Rash Life can be cruel. Here's a simple salve for that one time you: o Were trapped in an elevator with diarrhea Shop Bloom! It's the only grocery store I know of that's located in a cartoon meadow.
by Angela Natividad
Apr-30-08
Topic: Brands, Campaigns, Commercials, Online, Strange, Television, Video Prada Auctions, Yelp Yelped, Mo Rocca Talks Money, and Love Grows on Trees - Big spenders who can't be bothered to attend a fashion show: Prada wants your business. Click on "Prototypes Auction" at Prada.com to see what's bid-worthy. - Product packaging can be vastly improved with the addition of Braille. - Twitter, allegedly the 439th largest social networking site, is deemed niche but influential. (The niche aspect is part of what makes something influential in the first place ... right?) - Yelp.com released a self-serving documentary to showcase its whole anti-Zagat, down-with-the-homies feel. The mini-doc was fast made mockumentary fodder by the anti-Yelp Elite, which seem to think Yelp's all about hair. No arguments here. And apparently Yelpers find the mock more amusing.
by Angela Natividad
Apr-29-08
Topic: Brands, Campaigns, Consumer Created, Online, Poster, Promotions, Trends and Culture, Video Creative Zone Immortalizes Your Big Contribution to Society However douchey you say rich media is, you know in truth that you love those interactive executions. If you could, you'd splatter them across the four edges of Internet so everyone can experience the scope of your cool. Don't be ashamed; Eyeblaster loves them too. To ensure your life's work will never be forgotten, it launched the Creative Zone: a gallery of Precious Moments in Rich Media. Heaven help your grandkids if this is the scrapbook you plan to bust out with at teatime. Because the Germans Are Experts on What the People Want Volkswagen has broadened its talk show host campaign, featuring Max the talking '64 veedub, with the debut of What the People Want. The site lets people submit simple yes-or-no polls. When you respond to one, you get to see how many people want what you voted for. Stuff we've learned: 66 percent of the people want free candy and endless sunshine. 93 percent want cars to run on something other than gas. 42 percent want to live forever. It's An Ad Contest for CATS! In tangent with Cat Fancy, Petfinder.com has launched "Cats Rule!", an ad contest that aims to do two things: - Improve public perception of cats Entrants must create a 7x10" print ad that demonstrates "the value and importance of cats, specifically of adopting one." The winner gets a full-page run in Cat Fancy's September issue. It will also appear on Catchannel.com and Petfinder.com. That's one thing I don't get about this campaign. If its purpose is to alter negative public perceptions of cats, why preach to the saved? Get that bad-boy a full spread in Modern Dog or ... hell, Dwell. The deadline for submissions is May 23. See guidelines. If after the height of lolcat and Caturday you can't put together a bangin' cat ad, sell your Big Black Pencil and go be an accountant somewhere. Comedy Central Takes Giggles Serious To demonstrate how serious Comedy Central takes comedy, kempertrautmann/Hamburg hand-drew a few classic gags. This is the continuation of a campaign that won Comedy Central some love at Cannes. See bucket over door and thumbtacks on chairs. Also see how I'm struggling not to yawn. Life's Too Short; Don't Get Boxed In This is awesome. Jobsintown.de used the "people on display" gimmick (other examples: 1, 2, 3) to drive this point home: "Life's too short for the wrong job!" Cog-in-the-wheel miserati are trapped inside self-service machines. Catch them toiling away in ATMs, vending machines, photo booths and coin-op washers. No real people were actually encased; otherwise, this might have been kinda risky. Part of what I liked about this campaign was the sheer variety in the implementation. It's like somebody saw human hands behind every device we take for granted. Thanks to the people at influencia for sending it over. Dykes Like Ike, Vespa Users Headless, Soulless Businesses Sing, Feminine Mystique for Sale - Senior exec Alan Cohen of Interpublic was named US CEO of OMD. Cohen has worked at 20th Century Fox, ABC and NBC. - Rock stars aren't made. They're mothafuckin' born. - Here's a Vespa campaign where people's heads are replaced with Vespa S headlights and handlebars. BlotTO gets philosophical about it. And for some reason, we're thinking East London decapitator meets hipster Terminator. - Think political smear campaigns are bad now? You clearly haven't lived that long. Our favourite: "Millard" is a pussy name. Followed closely by Dykes like Ike. (Look at that smile. How could they not?) - EPM Comm has published a very expensive brochure to teach marketers about women. Because come on, it's not like you know any real ones. 
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