FedEx Thinks NFL Players Would Skip Games Just to Receive Packages


For the past ten years, FedEx has been an official sponsor of the NFL. Previous ads focused on the brand's sponsorship of the FedEx NFL Air & Ground Players of the Week. This year, FedEx, with help from BBDO New York, is shifting the focus of its football-themed spots to its new FedEx Delivery Manager product which allows customers more control over their package deliveries.

Two new spots, which debuted Sunday during NFL Football broadcasts, target NFL fans with silly but witty humor that squarely falls into the "you're an idiot until you're not" category.

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by Steve Hall    Sep-17-13    
Topic: Campaigns

Prancercise Lady Fronts Wonderful Pistachios Campaign


Oh the internet. It gives us so many wonderful things. So many things we'd would never have experience before like, well, like the Prancercise® Lady. If you haven't heard of her, her name is Joanna Rohrback and she does this exercise thing which aims to "create the most satisfying, holistic and successful fitness program one could hope to experience." And it has nothing to do with riding a horse.

Anyway, Rohrback, along with Dennis Rodman, an elephant, King Kong and, yes, Norman Bates, can be seen in the upcoming Wonderful Pistachios Get Crackin' campaign which debuts today.

The campaign, which began in 2007, has featured such cultural oddities as Honey Badger, Snooki, Snoop Lion, Keyboard Cat, The Village People and, yes, the Secret Service.

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by Steve Hall    Sep-16-13    
Topic: Brands, Campaigns, Celebrity, Strange

OMG! Subway Has a Bacon Sub!!!


Everyone loves bacon, right? Oh of course you do. Don't listen to those health nuts. OK, maybe just the Paleo nuts who argue fat is good and bacon is king! They'd love Subway's new Beechwood Smoked Back Bacon sub...well, that is without the bread, of course.

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by Steve Hall    Sep-11-13    
Topic: Campaigns

This Southern Comfort Ad Makes Us Long For A Fat Guy in A Speedo


It's hard to follow up on a classic. And Southern Comfort's original Whatever's Comfortable ad, Beach, was, indeed, a classic. Wieden + Kennedy miraculously made a paunchy guy walking down the beach in a Speedo actually look cool.

That ad was followed by Shampoo and Karate and now we have Dance. Dance is all about a guy "dancing like the entire internet isn't watching." And we really shouldn't bother watching because, well, it's boring beyond belief and carries none of the original panache.

Sadly, it appears the campaign is now being dialed in which is a shame given the potential the original presented.

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by Steve Hall    Sep- 7-13    
Topic: Brands, Campaigns

These Pearl Izumi Sneakers Are So Fast They Will Kill Your Dog


Haven't we all seen enough movies, TV shows and other forms of entertainment that take steps, often extreme and comical ones (think stuffed animals standing in for real ones), to insure we never, ever, under any circumstances whatsoever, have to bear witness to animal cruelty -- even the most innocuous -- in any of the content we consume?

Whether or not one feels this is a bit of overkill is really irrelevant, the cause groups and their public have spoken. No harm -- even of the fake variety -- shall come to animals.

So it's really no surprise running shoe brand Pearl Izumi is catching heat for an ad if created which shows a dog that has just suffered a heart attack while on a run with its owner being given CPR.

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by Steve Hall    Sep- 5-13    
Topic: Brands, Campaigns, Policy

Volkswagen. So Fast It Will Birth Your Baby and Make You Skinny


In a series of five new Red Urban-created ads for Volkswagen Canada, we are shown just how awesome the Golf GTD's acceleration is and how that acceleration can have sometimes good and sometimes bad effects on its passengers.

So, you have been warned. Be very, very careful the next time you get into your Golf GTD.

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by Steve Hall    Sep- 4-13    
Topic: Campaigns

Creative Chocolate Bar Promotion Despised by Manufactuer


Well you've gotta love a great creative idea. And this Buzzman France-created work for French chocolate bar brand Milka is certainly creative. The agency put together a program based on the assumption the last square of a chocolate bar is the best.

Milka bars where then manufactured with one square missing. Those purchasing the bars were asked to decide whether they wanted that last square sent to them or to a loved one.
Great promotion. Although we're guessing the manufacturing folks weren't too happy with having to retool their production line to manufacture bars with one square missing.

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by Steve Hall    Aug-29-13    
Topic: Campaigns

Oppo N1 Smartphone Ad Campaign Brimming With Sexual Innuendo


A new ad for Chinese smartphone company Oppo has released an ad touting the fact their new phone has a touch screen on the back as well as the front. To convey this point, the brand took the easy route and chose to make an analogy between the back of the phone and a lady's back.

So the result is an ad featuring a bare back accompanied with the headline, "Don't just touch the front, the back is also interesting." The ad is finished with "Rear Touch Panel. A brand new user experience.

Really? Seriously?

Oh and that's not all. Reportedly, he brand has also rolled out an ad featuring a picture of toilet paper and the headline, "Easy to use with one hand so you can get busy with the other one..."

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by Steve Hall    Aug-22-13    
Topic: Bad, Campaigns, Racy

Kraft Flips the Bird to One Million Bitchy Moms With Return of Zesty Guy


Oh how we love when a brand says FU to a cause group. When Kraft gave us Zesty Guy a couple of months ago, members of One Million Moms were none too pleased about an image of naked Zesty Guy with a table cloth over what appears to be the dude's partially erect penis.

Rather than bend over, pull the ad and apologize, Kraft said, "Our Kraft dressing's 'Let's Get Zesty' campaign is a playful and flirtatious way to reach our consumers. People have overwhelmingly said they're enjoying the campaign and having fun with it."

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by Steve Hall    Aug-16-13    
Topic: Brands, Campaigns

Robert Downey Jr.'s HTC 'Change' Campaign Pays Homage to Classic Ad Film, Putney Swope


It's just really hard to fathom that Robert Downey Jr. used to be a drugged out, has-been actor on the brink of death. The dude truly has become the Iron Man. His latest commercial outing, aside from his many successful films, is a two year deal with HTC that will place Downey front and center in a new campaign for the brand, launching August 15, that will playfully endeavor to define what HTC stands for.

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by Steve Hall    Aug-12-13    
Topic: Brands, Campaigns, Celebrity